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European Journal of Marketing, 2009 PurposeThe primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being under‐explored.Design/methodology/approachThe paper is discursive, based on ...
Jayawardhena, Chanaka +3 more
openaire +6 more sources
, 2016 ABSTRACT Objective- The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends. The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of
Sethna, Zubin, Blythe, Jim
core +4 more sources
Study on The Influence of Situational Factors of E-commerce Live Broadcasting on Consumers’ Impulse Buying Behavior [PDF]
SHS Web of Conferences, 2023 Based on SOR theory, the situational factors of e-commerce live streaming are sorted out, and the influence of the information processing process of e-commerce live streaming viewers on impulse buying behavior is studied.
Zimiao Xiao, Shenggui Cai
doaj +1 more source
The use of food swaps to encourage healthier online food choices: a randomized controlled trial
International Journal of Behavioral Nutrition and Physical Activity, 2021 Background Online grocery stores offer opportunities to encourage healthier food choices at the moment that consumers place a product of their choice in their basket. This study assessed the effect of a swap offer, Nutri-Score labeling, and a descriptive
Laura Jansen +2 more
doaj +1 more source
Assessing the Emotional Response in Social Communication: The Role of Neuromarketing
Frontiers in Psychology, 2021 Social advertising is designed to have an impact on the behavior of the target audience to improve the welfare of both the individuals and the society.
Margherita Zito +8 more
doaj +1 more source
Behavioural economics, consumer behaviour and consumer policy: state of the art [PDF]
Behavioural Public Policy, 2017 AbstractCounter to the traditional assumption of neoclassical economics that individuals are rationalHomo oeconomicithat always seek to maximize their utility and follow their ‘true’ preferences, research in behavioural economics has demonstrated that people's judgements and decisions are often subject to systematic biases and heuristics, and are ...
Reisch, Lucia A., Zhao, Min
openaire +2 more sources
Proceedings, 2023 The nutritional quality of our diet depends on a number of repeated choices we make throughout the day. Understanding consumer behaviour in its full complexity and real-life context is essential for ensuring a sustainable food system that provides ...
Ellen van Kleef +6 more
doaj +1 more source
Market orientation practices of Ethiopian seed producer cooperatives
Humanities & Social Sciences Communications, 2023 The practices of market orientation are context-specific. This paper focuses on the concept and practices of market orientation in Ethiopian seed producer cooperatives (SPCs).
Dawit Tsegaye Sisay +2 more
doaj +1 more source
Foods, 2022 Immersive virtual reality (VR) videos can replicate complex real-life situations in a systematic, repeatable and versatile manner. New product development trajectories should consider the complexities of daily life eating situations.
Xiao Song +2 more
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Abstract:- This paper explores the dynamics of consumer behaviour and its impact on business profitability. It delves into the concept and features of consumer behaviour, emphasizing its dynamic and complex nature, influenced by individual differences, social factors, cultural influences, psychological factors, and external forces. The study
Prof. Deepa Kedar Rele +3 more
+13 more sources