A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption [PDF]
Behavioral Sciences, 2023 Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides
Yan Liu, Rui Zhao, Xin Xiong, Xinyun Ren
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Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis [PDF]
Brain Sciences, 2021 Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications.
Pablo Sánchez-Núñez +4 more
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Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience [PDF]
Behavioral Sciences, 2021 The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to ...
Idoia Rúa-Hidalgo +3 more
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Applied Sciences, 2021 In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and ...
Jakub Berčík +3 more
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Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data [PDF]
Frontiers in Psychology, 2020 This article reviews a wide range of functional magnetic resonance imaging (fMRI) studies conducted in the field of consumer neuroscience to (1) highlight common interpretative approaches of neuroimaging data (i.e., forward inference and reverse ...
C. Clark Cao, Martin Reimann
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Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness [PDF]
Behavioral Sciences, 2019 This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements.
Joanne M Harris +2 more
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Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +10 more
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The value of consumer neuroscience research for contemporary marketing knowledge. [PDF]
Front Hum Neurosci, 2023 COPYRIGHT © 2023 Haidinger and Koller. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and
Haidinger K, Koller M.
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A framework for application of consumer neuroscience in pro-environmental behavior change interventions. [PDF]
Front Hum Neurosci, 2022 Most consumers are aware that climate change is a growing problem and admit that action is needed. However, research shows that consumers’ behavior often does not conform to their value and orientations.
Leeuwis N, van Bommel T, Alimardani M.
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Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity. [PDF]
Front Psychol, 2021 During the decision-making process, consumers notice, inspect, and visually scan different products. External characteristics of a product, such as design, packaging, label, and logo, have been shown to strongly influence how customers perceive, assess ...
Alvino L +2 more
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