A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption [PDF]
Behavioral Sciences, 2023 Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides
Yan Liu, Rui Zhao, Xin Xiong, Xinyun Ren
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Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis [PDF]
Brain Sciences, 2021 Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications.
Pablo Sánchez-Núñez +4 more
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Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data [PDF]
Frontiers in Psychology, 2020 This article reviews a wide range of functional magnetic resonance imaging (fMRI) studies conducted in the field of consumer neuroscience to (1) highlight common interpretative approaches of neuroimaging data (i.e., forward inference and reverse ...
C. Clark Cao, Martin Reimann
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Editorial: Insights and innovations in consumer neuroscience [PDF]
Frontiers in Human NeuroscienceRiccardo Valesi +7 more
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Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience [PDF]
Behavioral Sciences, 2021 The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to ...
Idoia Rúa-Hidalgo +3 more
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Advancing consumer neuroscience [PDF]
Marketing Letters, 2014 In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels.
Ming Hsu +2 more
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Neuroscience and Consumer Behavior: Where to Now?
Frontiers in Psychology, 2021 N ...
Michela Balconi +3 more
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Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness [PDF]
Behavioral Sciences, 2019 This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements.
Joanne M Harris +2 more
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Neuromarketing and consumer neuroscience: contributions to neurology. [PDF]
BMC Neurol, 2013 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular.
Javor A +4 more
europepmc +7 more sources
Public health social media communications and consumer neuroscience
Cogent Psychology, 2018 Consumer neuroscience is an emerging discipline. Potential exists for neurological quantitative research techniques to be used for the development and analysis of public health messages due to limited numbers of successful campaigns.
Joanne M. Harris +2 more
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