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Consumer neuroscience: advances in understanding consumer psychology
Current Opinion in Psychology, 2016While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision-making remain difficult to investigate. In this review, we highlight some of the ways in which our understanding of consumer psychology has been, and can be, advanced through the use of ...
Uma R Karmarkar, Carolyn Yoon
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An Integrative Guide to Consumer Neuroscience
2022This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts.
Sven Braeutigam, Peter Kenning
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The Consumer Neuroscience of Packaging
2018Given the explosion of interest in the fields of multisensory packaging design and consumer neuroscience/neuromarketing in recent years, it is natural to wonder what relevance the latter approaches have as far as the optimization of the former is concerned.
Charles Spence +2 more
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A current overview of consumer neuroscience
Journal of Consumer Behaviour, 2008Abstract The emerging discipline of neuroeconomics employs methods originally used in brain research for investigating economic problems, and furthers the advance of integrating neuroscientific findings into the economic sciences. Neuromarketing or consumer neuroscience is a sub‐area of neuroeconomics that addresses marketing relevant problems with ...
Hubert, Mirja, Kenning, Peter
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Consumer neuroscience for marketing researchers
Journal of Consumer Behaviour, 2018Abstract Purpose For many consumer neuromarketing researchers, the use of functional magnetic resonance imaging has been the most preferred neuroscience technique. However, electroencephalography, eye tracking, and implicit measurements are becoming increasingly popular market research methods ...
Joanne M. Harris +2 more
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Applications in Consumer Neuroscience: Decoding and Neuroforecasting
Consumer neuroscience is an emergent field of academic research based on the foundations and principles of neuroeconomics, while maintaining a focus on real-world applications. The promise of consumer neuroscience stems from the potential of using modern neuroimaging methods to provide relevant and actionable insights into the mental processes ...Genevsky, Alexander, Boksem, Maarten
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Consumer sensory neuroscience in the context of food marketing
Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology, 2015The development of neuroimaging techniques such as functional magnetic resonance imaging (fMRI) has provided marketers with the possibility of studying changes in brain activity in relation to marketing information (packaging, pricing, promotions, etc.) and decision-making.
Olivia Petit +3 more
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Brain Challenge Events in Explorations of Neuroscience for Consumers
IEEE Consumer Electronics Magazine, 2020The last 4 years of IEEE Brain exploratory events in the form of hackathon, challenge or competition, regarding brain signal datasets have covered brain computer interface and brain data bank processing incorporating neural network /AI modeling. These exploratory efforts are analyzed from investigations of individual EEG profiles, multi-user and multi ...
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Consumer Neuroscience and Neuromarketing
2016Consumer choices represent one of the most abundant decisions people make. Within the field of neuroeconomics a focus has developed investigating the behaviour of consumers at the interface of psychology, marketing and neuroscience. While in the earlier years mostly the underlying computational neurobiological processes of simple, value-based consumer ...
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