Results 1 to 10 of about 80,155 (292)
A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption [PDF]
Behavioral Sciences, 2023 Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides
Yan Liu, Rui Zhao, Xin Xiong, Xinyun Ren
doaj +4 more sources
Advancing consumer neuroscience [PDF]
Marketing Letters, 2014 In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels.
Ale Smidts +13 more
openaire +5 more sources
Neuroscience and Consumer Behavior: Where to Now?
Frontiers in Psychology, 2021 N ...
Michela Balconi +3 more
doaj +3 more sources
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [PDF]
مدیریت بازرگانی, 2023 ObjectiveThis study was conducted to present a model for the effectiveness of colors in marketing and applied neuroscience laboratory methods to test this effectiveness.
Allahyar Ghasemi +2 more
doaj +1 more source
Applied Sciences, 2021 In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and ...
Jakub Berčík +3 more
doaj +1 more source
Modeling consumer behavior – Psychological paradigm [PDF]
Journal of Education, Society & Multiculturalism, 2022 Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic.
Mihai Alin ANGHEL
doaj +1 more source
Updated Reviews and Trends in Consumer Neuroscience
Asia Marketing Journal, 2023 Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia.
Jin Ho Yun
doaj +1 more source
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Frontiers in Neuroscience, 2020 The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior.
Letizia Alvino +3 more
doaj +1 more source
Baltic Journal of Economic Studies, 2023 The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied.
Ahmed H. Alsharif, Lina Pilelienė
doaj +1 more source
Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities [PDF]
Spanish Journal of Marketing-ESIC, 2022 Purpose – This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from ...
Luis-Alberto Casado-Aranda +1 more
doaj +1 more source