Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements
Brain Sciences, 2022 Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users.
Andrew Kislov +5 more
doaj +1 more source
Good news or bad news, which do you want first? The importance of the sequence and organization of Information for financial decision-making: a neuro-electrical imaging study [PDF]
, 2018 Investment decisions are largely based on the information investors received from the target firm. Thaler introduced the hedonic editing framework, in which suggests that integration/segregation of information influence individual's perceived value ...
Anton G. Maglione +9 more
core +2 more sources
Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?
Frontiers in Psychology, 2022 The COVID-19 pandemic has prompted the production of a vast amount of COVID-19-themed brand commercials, in an attempt to exploit the salience of the topic to reach more effectively the consumers. However, the literature has produced conflicting findings
Michela Balconi +5 more
doaj +1 more source
Long-lasting effects of lavender exposure on brain resting-state networks in healthy women
Frontiers in NeuroscienceIntroductionMost brain imaging studies on olfaction focus on short-term odorant stimuli, with few examining long-lasting odor exposure or its after-effects.
Ron Kupers +10 more
doaj +1 more source
Frontiers in Neuroscience, 2022 Similar to traditional luxuries, affordable luxuries enjoy a high level of perceived product quality and perceived social status, but the effectiveness of price promotions of purchasing affordable luxury products is different from that of traditional ...
Kunpeng Jing, Lele Chen, Yupeng Mei
doaj +1 more source
Theories of anterior cingulate cortex function : opportunity cost
, 2013 The target article highlights the role of the anterior cingulate cortex (ACC) in conflict monitoring, but ACC function may be better understood in terms of the hierarchical organization of behavior.
Holroyd, Clay
core +1 more source
The McCance Brain Care Score and Mortality: Evidence From a Large‐Scale Population‐Based Cohort
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objectives This study aimed to examine the relationship between the McCance Brain Care Score (BCS) and mortality in the general population. Methods We conducted a prospective, population‐based cohort study using data from the UK Biobank. Participants with complete data enabling calculation of BCS and full mortality information were included ...
Zhiqiang Xu, Xiaoxiao Wang, Nan Li
wiley +1 more source
The Feasibility of Neuroimaging Methods in Marketing Research [PDF]
, 2009 On July 17, 1990, President George Bush issued “Proclamation #6158” which boldly declared the following ten years would be called the “Decade of the Brain” (Bush, 1990).
Carl Senior +3 more
core +1 more source
Neuroeconomics: infeasible and underdetermined [PDF]
, 2016 Advocates of neuroeconomics claim to offer the prospect of creating a “unified behavioral theory” by drawing upon the techniques of neuroscience and psychology and combining them with economic theory.
McMaster, Robert, Novarese, Marco
core +1 more source
Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018 In addition to advanced brain imaging techniques and growing interest in the study of consumer reactions with influence of marketing stimuli a new interdisciplinary study has developed on a borderland of neuroscience, economic and psychological studies –
Katarína Neomániová +2 more
doaj +1 more source