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Consumer Neuroscience: the traditional and VR TV Commercial [PDF]

Neuropsychological Trends, 2017
Today’s consumer is not easily influenced by classic marketing strategies. He looks for new stimuli and wants to be surprised and captivated by new ploys. This Consumer Neuroscience research aims to compare the cognitive, emotive and preference consumers’
Federica Leanza
doaj   +1 more source

Defining the Phygital Marketing Advantage

Journal of Theoretical and Applied Electronic Commerce Research, 2021
Interest in the application of phygital marketing to retail commerce has increased in recent years. Implicit in this excitement is the notion that physical experiences provide unique value above and beyond what can be offered via digital means, and ...
Matt Johnson, Rob Barlow
doaj   +1 more source

Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food

Applied Sciences, 2021
Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment.
J. Berčík, Katarína Neomániová, J. Gálová, A. Mravcová   +3 more
semanticscholar   +1 more source

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

Frontiers in Psychology, 2021
Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established.
Marco Mandolfo, Lucio Lamberti
doaj   +1 more source

Intelligent systems and consumer neuroscience in the age of computational advertising

Management & Marketing
The main goal of this article is to provide an overview of the use and characteristics of intelligent systems and neuroscience tools applicable in the field of contemporary advertising.
Robert Zámečník
semanticscholar   +1 more source

Long-lasting effects of lavender exposure on brain resting-state networks in healthy women

Frontiers in Neuroscience
IntroductionMost brain imaging studies on olfaction focus on short-term odorant stimuli, with few examining long-lasting odor exposure or its after-effects.
Ron Kupers, Ron Kupers, Océane Dousteyssier, Jérôme Delforge, Vanessa Gonnot, Kevin Kantono, Bernard Blerot, Arnaud Pêtre, Laurence Dricot, Armin Heinecke, Armin Heinecke   +10 more
doaj   +1 more source

A Willingness-to-Pay Associated Right Prefrontal Activation During a Single, Real Use of Lipsticks as Assessed Using Functional Near-Infrared Spectroscopy

Frontiers in Neuroergonomics, 2021
Understanding consumer preferences and behavior is a major goal of consumer-oriented companies. The application of neuroscience to this goal is a promising avenue for companies.
Kazue Hirabayashi, Tatsuya Tokuda, Tomomi Nishinuma, Keith Kawabata Duncan, Keiko Tagai, Ippeita Dan   +5 more
doaj   +1 more source

High‐Resolution MRI Revealed Different Etiology‐Specific Associations With Cerebral Infarction in Adult Moyamoya Vasculopathy

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective High‐resolution MRI enables detailed assessment of intracranial vessel wall pathology in moyamoya vasculopathy. We aimed to classify adult moyamoya vasculopathy etiologies using high‐resolution MRI and to examine subtype‐specific associations between high‐resolution MRI features and ischemic infarction.
Guangsong Han, Jiachun Pan, Yuehui Hong, Xiaoyuan Fan, Ming Yao, Lixin Zhou, Yicheng Zhu, Feng Feng, Jun Ni   +8 more
wiley   +1 more source

Association Between Motor Pathway Damage and Motor Deficit in Upper and Lower Limb in People With MS

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Corticospinal tract damage is common in people with MS, but the degree of clinical symptoms varies. We hypothesize that corticospinal tract lesions are more extensive and severe in people with MS with motor impairments in both upper and lower limbs.
Mathilde Liffran, Malo Gaubert, Alice Dufey, Elise Bannier, Audrey Rico, Jean‐Christophe Ferré, Raphaël Chouteau, Laure Michel, Emmanuelle Le Page, Virginie Callot, Bertrand Audoin, Sarah Demortière, Benoît Combès, Anne Kerbrat   +13 more
wiley   +1 more source

Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018
In addition to advanced brain imaging techniques and growing interest in the study of consumer reactions with influence of marketing stimuli a new interdisciplinary study has developed on a borderland of neuroscience, economic and psychological studies –
Katarína Neomániová, Jakub Berčík, Elena Horská   +2 more
doaj   +1 more source