Results 21 to 30 of about 435 (209)

Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

Frontiers in Neuroscience, 2020
The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior.
Letizia Alvino, Luigi Pavone, Abhishta Abhishta, Henry Robben   +3 more
doaj   +1 more source

A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING

Baltic Journal of Economic Studies, 2023
The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied.
Ahmed H. Alsharif, Lina Pilelienė
doaj   +1 more source

Is EEG Suitable for Marketing Research? A Systematic Review

Frontiers in Neuroscience, 2020
Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior.
Andrea Bazzani, Silvio Ravaioli, Leopoldo Trieste, Ugo Faraguna, Ugo Faraguna, Giuseppe Turchetti   +5 more
doaj   +1 more source

Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities [PDF]

Spanish Journal of Marketing-ESIC, 2022
Purpose – This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from ...
Luis-Alberto Casado-Aranda, Juan Sanchez-Fernandez   +1 more
doaj   +1 more source

Realizing consumers’ existential dreams via product marketing and mixed reality: a perspective based on affective neuroscience theories

Frontiers in Neuroscience, 2023
In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize ...
Bin Yin, Bin Yin, Bin Yin, Yan-Bin Jiang, Yan-Bin Jiang, Jian Chen, Jian Chen   +6 more
doaj   +1 more source

Editorial: Insights and innovations in consumer neuroscience

Frontiers in Human Neuroscience
Riccardo Valesi, Riccardo Valesi, Margherita Zito, Margherita Zito, Chiara Casiraghi, Chiara Casiraghi, Vincenzo Russo, Vincenzo Russo   +7 more
doaj   +3 more sources

Electroencephalography in consumer behaviour and marketing: a science mapping approach

Humanities & Social Sciences Communications, 2023
Since its inception, the field of consumer neuroscience and neuromarketing has undergone significant development. The principal objective of this work is to identify current research and to define emerging topics in both consumer neuroscience and ...
Aroa Costa-Feito, Ana M. González-Fernández, Carmen Rodríguez-Santos, Miguel Cervantes-Blanco   +3 more
doaj   +1 more source

Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data

Frontiers in Psychology, 2020
This article reviews a wide range of functional magnetic resonance imaging (fMRI) studies conducted in the field of consumer neuroscience to (1) highlight common interpretative approaches of neuroimaging data (i.e., forward inference and reverse ...
C. Clark Cao, Martin Reimann
doaj   +1 more source

Consumer Decision Neuroscience [PDF]

, 2022
Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Theorieerweiterung zu schaffen.
openaire   +2 more sources

The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019
Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to ...
Katarína Neomániová, Jakub Berčík, Anka Pavelka   +2 more
doaj   +1 more source