Results 21 to 30 of about 12,295 (240)
Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities [PDF]
Spanish Journal of Marketing-ESIC, 2022 Purpose – This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from ...
Luis-Alberto Casado-Aranda +1 more
doaj +1 more source
Is EEG Suitable for Marketing Research? A Systematic Review
Frontiers in Neuroscience, 2020 Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior.
Andrea Bazzani +5 more
doaj +1 more source
A Consumer Neuroscience Study of Conscious and Subconscious Destination Preference. [PDF]
Sci Rep, 2019 © 2019, The Author(s). In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving our understanding of preference formation and choice.
Zoëga Ramsøy T, Michael N, Michael I.
europepmc +2 more sources
Frontiers in Neuroscience, 2023 In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize ...
Bin Yin +6 more
doaj +1 more source
Electroencephalography in consumer behaviour and marketing: a science mapping approach
Humanities & Social Sciences Communications, 2023 Since its inception, the field of consumer neuroscience and neuromarketing has undergone significant development. The principal objective of this work is to identify current research and to define emerging topics in both consumer neuroscience and ...
Aroa Costa-Feito +3 more
doaj +1 more source
EEG-based Consumer Neuroscience and Neuromarketing Dataset
, 2022 SciMAT dataset with 306 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2021. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience.
González Fernández, Ana María +2 more
core +1 more source
Consumer Neuroscience Perspective for Brands
, 2020 Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding.
Girişken, Yener +3 more
core +1 more source
The neuropsychology of consumer behavior and marketing [PDF]
, 2017 Insights and tools from neuroscience are of great value to marketers. Neuroscientific techniques allow consumer researchers to understand the fundamental neural underpinnings of psychological processes that drive consumer behavior, and elucidate the ...
Steven D. Shaw +3 more
core +1 more source
Neuroscience research in consumer behavior: A review and future research agenda [PDF]
, 2022 Consumer neuroscience is a growing field in both marketing and consumer behavior research. The number of articles published on the topic has increased exponentially in the last 15 years. However, there is still no compreenshive analysis of the literature
Oliveira, P. M., Rita, P., Guerreiro, J.
core +2 more sources
The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019 Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to ...
Katarína Neomániová +2 more
doaj +1 more source