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Public health social media communications and consumer neuroscience
Cogent Psychology, 2018 Consumer neuroscience is an emerging discipline. Potential exists for neurological quantitative research techniques to be used for the development and analysis of public health messages due to limited numbers of successful campaigns.
Joanne M. Harris +2 more
doaj +2 more sources
Consumer neuroscience on branding and packaging: A review and future research agenda
International Journal of Consumer Studies, 2023 V. Rodríguez +2 more
exaly +2 more sources
How Neuroscience Can Inform Consumer Research
IEEE Transactions on Neural Systems and Rehabilitation Engineering, 2008 Recently, a rapidly growing approach within consumer research has developed under the label of "consumer neuroscience." Its goal is to use insights and methods from neuroscience to enhance the understanding of consumer behavior. In this paper we aim to provide an overview of questions of interest to consumer researchers, to present initial research ...
Hilke Plassmann
exaly +3 more sources
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [PDF]
مدیریت بازرگانی, 2023 ObjectiveThis study was conducted to present a model for the effectiveness of colors in marketing and applied neuroscience laboratory methods to test this effectiveness.
Allahyar Ghasemi +2 more
doaj +1 more source
Modeling consumer behavior – Psychological paradigm [PDF]
Journal of Education, Society & Multiculturalism, 2022 Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic.
Mihai Alin ANGHEL
doaj +1 more source
The neuroscience of consumer choice [PDF]
Current Opinion in Behavioral Sciences, 2015 We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the set of developmental and cognitive processes that shape
Ming Hsu, Carolyn Yoon
openaire +4 more sources
Updated Reviews and Trends in Consumer Neuroscience
Asia Marketing Journal, 2023 Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia.
Jin Ho Yun
doaj +1 more source
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Frontiers in Neuroscience, 2020 The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior.
Letizia Alvino +3 more
doaj +1 more source
Int. J. Online Biomed. Eng., 2023 This study performs a comprehensive bibliometric analysis of biomedical (i.e., non-brain) technology such as eye-tracking (ET), electromyography (EMG), galvanic skin response (GSR), implicit association test (IAT), and electrocardiogram (ECG) tools in ...
Ahmed H. Alsharif +3 more
semanticscholar +1 more source
Is EEG Suitable for Marketing Research? A Systematic Review
Frontiers in Neuroscience, 2020 Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior.
Andrea Bazzani +5 more
doaj +1 more source