Consumer neuroscience to inform consumers – Physiological methods to identify attitude formation related to over-consumption and environmental damage [PDF]
Frontiers in Human Neuroscience, 2014 Peter eWalla +3 more
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Is EEG Suitable for Marketing Research? A Systematic Review
Frontiers in Neuroscience, 2020 Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior.
Andrea Bazzani +5 more
doaj +1 more source
Frontiers in Neuroscience, 2023 In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize ...
Bin Yin +6 more
doaj +1 more source
The Search for Invertebrate Consciousness [PDF]
, 2020 There is no agreement on whether any invertebrates are conscious and no agreement on a methodology that could settle the issue. How can the debate move forward?
Birch, Jonathan
core +3 more sources
Electroencephalography in consumer behaviour and marketing: a science mapping approach
Humanities & Social Sciences Communications, 2023 Since its inception, the field of consumer neuroscience and neuromarketing has undergone significant development. The principal objective of this work is to identify current research and to define emerging topics in both consumer neuroscience and ...
Aroa Costa-Feito +3 more
doaj +1 more source
The complex territory of well-being: contestable evidence, contentious theories and speculative conclusions [PDF]
, 2007 This paper brings together evidence and theories from a number of disciplines and thinkers that highlight multiple, sometimes incommensurable understandings about well-beings. Three broad strands are identified.
Carlisle, S., Hanlon, P.
core +4 more sources
Consumer Decision Neuroscience [PDF]
, 2022 Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen zu ermöglichen, um darauf aufbauend eine Theorieerweiterung zu schaffen.
openaire +3 more sources
The neuroscience of consumer choice [PDF]
Current Opinion in Behavioral Sciences, 2015 We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the set of developmental and cognitive processes that shape
Ming Hsu, Carolyn Yoon
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The role of simulations in consumer experiences and behavior: insights from the grounded cognition theory of desire [PDF]
, 2017 What are the mechanisms by which extrinsic and environmental cues affect consumer experiences, desires, and choices? Based on the recent grounded cognition theory of desire, we argue that consumption and reward simulations constitute a central mechanism ...
Barsalou, Lawrence W. +3 more
core +1 more source
Assessing the feasibility of online SSVEP decoding in human walking using a consumer EEG headset. [PDF]
, 2014 BackgroundBridging the gap between laboratory brain-computer interface (BCI) demonstrations and real-life applications has gained increasing attention nowadays in translational neuroscience.
Jung, Tzyy-Ping +2 more
core +2 more sources