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Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
Communications - Scientific Letters of the University of Zilina, 2017 The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions.
Margareta Nadanyiova
exaly +4 more sources
What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Journal of Theoretical and Applied Electronic Commerce Research, 2023 The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Dr. Prakash Singh, Lama Khoshaim
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Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits [PDF]
Frontiers in PsychologyBackgroundThis study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits.
Kanika Nagpal +4 more
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What Can Neuromarketing Tell Us about Food Packaging?
Foods, 2020 Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Francis Blasco, Jesús García-Madariaga
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Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis [PDF]
Frontiers in Behavioral NeurosciencePerspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and ...
Marco Bilucaglia +7 more
doaj +2 more sources
Conducting neuromarketing studies ethically-practitioner perspectives
Cogent Psychology, 2017 Understanding consumer behavior has always been a marketer’s goal. No wonder that, with the emergence of consumer neuroscience, which promised to shed light into what made consumers tick, companies were attracted to this new field.
David Hensel +3 more
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I DARE: IULM Dataset of Affective Responses [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +11 more
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Frontiers in Psychology, 2023 This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo +11 more
doaj +1 more source
Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
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DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
Frontiers in Human Neuroscience, 2023 There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim +4 more
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