Results 1 to 10 of about 853 (129)
Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]
Frontiers in Psychology, 2022 Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu +10 more
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What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Journal of Theoretical and Applied Electronic Commerce Research, 2023 The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh +2 more
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Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits [PDF]
Frontiers in PsychologyBackgroundThis study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits.
Kanika Nagpal +4 more
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Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages [PDF]
Frontiers in NeuroergonomicsThe application of neurophysiological techniques in marketing and consumer research has seen substantial growth in recent years. This review provides a comprehensive overview of how neuroscience has been integrated into consumer behavior research ...
Raveena Gupta +2 more
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Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics
Behavioral Sciences, 2022 (1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic
Lucília Cardoso +5 more
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I DARE: IULM Dataset of Affective Responses [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +11 more
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Frontiers in Psychology, 2023 This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo +11 more
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Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention [PDF]
Journal of Tourism, Hotels and Heritage, 2023 In todays’ changing market, the world is no longer using same conventional marketing that depend on the rational consumers’ behavior. Neuromarketing provides techniques contributing in understanding tourists’ brains in terms of preference, memory, or ...
Dalia Amara
doaj +1 more source
Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
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Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
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