Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]
Frontiers in Psychology, 2022 Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu +10 more
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What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Journal of Theoretical and Applied Electronic Commerce Research, 2023 The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh +2 more
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Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits [PDF]
Frontiers in PsychologyBackgroundThis study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits.
Kanika Nagpal +4 more
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Responsible Stimulus Selection in Neuromarketing: A Critical Narrative Review and Normative Framework for Ethical, Sustainable, and Replicable Consumer Research [PDF]
Behavioral SciencesNeuromarketing has emerged as a prominent methodological approach for investigating the implicit cognitive and affective processes underlying consumer decision making.
Alberto Ruiz-Osta +2 more
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Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis [PDF]
Frontiers in Behavioral NeurosciencePerspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and ...
Marco Bilucaglia +7 more
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Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics
Behavioral Sciences, 2022 (1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic
Lucília Cardoso +5 more
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Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages [PDF]
Frontiers in NeuroergonomicsThe application of neurophysiological techniques in marketing and consumer research has seen substantial growth in recent years. This review provides a comprehensive overview of how neuroscience has been integrated into consumer behavior research ...
Raveena Gupta +2 more
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Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention [PDF]
Journal of Tourism, Hotels and Heritage, 2023 In todays’ changing market, the world is no longer using same conventional marketing that depend on the rational consumers’ behavior. Neuromarketing provides techniques contributing in understanding tourists’ brains in terms of preference, memory, or ...
Dalia Amara
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Frontiers in Psychology, 2023 This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo +11 more
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Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
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