Results 31 to 40 of about 50,971,235 (165)

THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY

Сучасний стан наукових досліджень та технологій в промисловості, 2020
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko   +2 more
doaj   +1 more source

NEUROMARKETING TOOLS: ETHICAL SIDE OF INFLUENCE ON CONSUMER BEHAVIORAL REACTIONS

Наука Красноярья
Despite the growing popularity of neuromarketing, its use faces certain problems. First of all, consumers and society have concerns about the ethical component of neuromarketing and the possibility of its use to manipulate consumer behavior. In addition,
Veronika R. Akaeva, Nyria G. Hametova
doaj   +1 more source

Can Beauty Save the World? A Multimethod Analysis of Regulatory Focus Appeals in Climate Change Advertising

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates how organizations can strategically design climate change advertising to foster greater consumer involvement by comparing the effectiveness of promotion‐ and prevention‐focused advertising appeals. Using a sequential explanatory mixed‐methods design, a facial coding experiment revealed that promotion appeals reduced ...
Valentina Mazzoli, Olga Nechaeva, Costanza Dasmi, Raffaele Donvito   +3 more
wiley   +1 more source

Digital history of neuromarketing

, 2012
History of neuromarketing through the collection of online items, archived in a Zotero archive. This project conducted in 2009 recorded all instances of webpages mentioning 'neuromarketing', with a Google search on this term, plus a search on the Lexis ...
Erasmus Research Institute of Management, Erasmus University Rotterdam, Dr. Clement Levallois   +2 more
core   +1 more source

Sustainable Consumption and the “Last‐Mile” Problem: Cultural and Neural Mechanisms of Near‐Expiration Date Bias in Meat Purchases

Sustainable Development, EarlyView.
ABSTRACT Food waste poses escalating environmental costs and economic losses, with near‐expiration‐date bias limiting the effectiveness of discount‐based waste‐reduction initiatives. This study examines how expiration‐date cues, interacting with consumer identity, shape responses to discounted meat products through emotional and neural mechanisms in ...
Muni Ni‐Ying, Jorge Matute, Belén Derqui, Yaxiong Li   +3 more
wiley   +1 more source

The Development of Neuromarketing Research on Russian Market

Вестник Российского экономического университета имени Г. В. Плеханова
Studying customer behavior has always been one of the most popular trends of marketing research. Scientists were eager to get answers to the questions: how customer makes a decision about a purchase, what drives and motivates him/her and they always ...
A. L. Beloborodova
doaj   +1 more source

Neurophysiological Methods in Accounting and Finance

Journal of International Financial Management &Accounting, EarlyView.
ABSTRACT Recent advances in neuroscience have made neurophysiological methods increasingly accessible, creating a timely opportunity to rethink how accounting and financial decisions are studied. Yet accounting and finance research has been slow to exploit its full potential.
Gaia Bassani, Silvio Vismara
wiley   +1 more source

Ethical Issues in Neuromarketing: "I Consume, Therefore I am!"

, 2015
Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales ...
IŞIL ÜLMAN, FATMA YEŞİM, Cakar, Tuna, Yildiz, Gokcen   +2 more
core   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, Volume 25, Issue 5, Page 2720-2746, September 2026.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Neuromarketing: emotion and unconscious underlying the decision making process

, 2023
openLa presente tesi di laurea svolge un'indagine approfondita nel campo del neuromarketing, per comprendere come il cervello dei consumatori reagisce agli stimoli di marketing e come queste reazioni influenzino le decisioni d'acquisto.
ZERBINI, FRANCESCA
core