Results 41 to 50 of about 903 (167)
Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations
Creativity and Innovation Management, Volume 35, Issue 2, Page 395-410, June 2026.ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti +2 more
wiley +1 more source
Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Tržište, 2021 Purpose – The purpose of this research is to determine the way functional magnetic resonance imaging (fMRI), as a research tool in neuromarketing, is used and to analyze important elements of conducting such research, as well as defining all relevant ...
Maja Vujičić +2 more
doaj +1 more source
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
Neuromarketing in Digital Epoch: Situation and Propsects of Development
Вестник Российского экономического университета имени Г. В. ПлехановаThe article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
doaj +1 more source
Facial Coding as a Neuromarketing Technique: An Overview [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The author’s interest for the subject of facial coding and micro expression analysis within the neuromarketing field lies into the advantages this tool has in applied neuromarketing research for identifying and understanding customer behaviour.
Denisa Adriana Dragoi
doaj
Neurotechnology Governance in the United States: Gaps and Opportunities
Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera +6 more
wiley +1 more source
Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj +1 more source
Food Macronutrient Composition Influences Attentional Bias Toward Food Cues
Annals of the New York Academy of Sciences, Volume 1556, Issue 1, February 2026.This study investigated how food cues affect visual attention depending on macronutrient composition. Sweet and savory (protein‐rich) food images were shown before an emotional attentional blink (EAB) task. Both food types induced an EAB, but the effects were stronger for high‐protein foods.
Marc Ballestero‐Arnau +3 more
wiley +1 more source
ETHICS IN NEUROMARKETING: A LITERATURE REVIEW [PDF]
Business Excellence and ManagementNeuromarketing (the intersection of neuroscience and marketing) is a concept gaining increasing attention from both companies and researchers, due to its potential to provide insights into the decision-making process during purchases by analyzing brain ...
Laszlo Alexandru GYORI +1 more
doaj +1 more source