Results 41 to 50 of about 11,200 (215)

NEUROMARKETING TOOLS: ETHICAL SIDE OF INFLUENCE ON CONSUMER BEHAVIORAL REACTIONS

Наука Красноярья
Despite the growing popularity of neuromarketing, its use faces certain problems. First of all, consumers and society have concerns about the ethical component of neuromarketing and the possibility of its use to manipulate consumer behavior. In addition,
Veronika R. Akaeva, Nyria G. Hametova
doaj   +1 more source

THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY

Сучасний стан наукових досліджень та технологій в промисловості, 2020
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova, Ganna Veriasova, Maryna Zinchenko   +2 more
doaj   +1 more source

Contextualising Mental Privacy in South Africa: Legal, Ethical, and Socio‐Cultural Considerations With Policy Recommendations

Developing World Bioethics, EarlyView.
ABSTRACT Mental privacy is a growing concern as neurotechnologies and digital mental health tools collect and process sensitive brain‐related data. In South Africa, cultural and religious diversity adds complexity to protecting mental privacy, with traditional healing practices, communal decision‐making, and spiritual beliefs influencing mental health ...
Marietjie Botes, Melodie Labuschaigne, Camille Casteleyn, Becky Inkster, Mark Sheppard   +4 more
wiley   +1 more source

The Feasibility of Neuroimaging Methods in Marketing Research [PDF]

, 2009
On July 17, 1990, President George Bush issued “Proclamation #6158” which boldly declared the following ten years would be called the “Decade of the Brain” (Bush, 1990).
Carl Senior, Michael Butler, Nick Lee, Ricardo Fuchs   +3 more
core   +1 more source

The use of neuromarketing and sensory marketing at events: A case study [PDF]

, 2017
[Resumen] A partir de las últimas décadas del pasado siglo se han implementado diversas técnicas de marketing derivadas de estudios realizados en diferentes áreas del conocimiento, como la psicología o la neurociencia.
Guerra Serrano, Alberto, Gómes-Franco e Silva, Flavia   +1 more
core   +2 more sources

Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions

Psychology &Marketing, Volume 43, Issue 6, Page 1472-1487, June 2026.
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi, Edoardo Tozzi, Agnes Nairn   +2 more
wiley   +1 more source

Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli. [PDF]

, 2003
The effect that certain publicity campaigns, brands and products have upon us, from a cognitive and emotional point of view, is being assessed, by measuring the attention, the encoding and the emotional engagement.
Sebastian, Vlăsceanu
core   +1 more source

Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations

Creativity and Innovation Management, Volume 35, Issue 2, Page 395-410, June 2026.
ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti, Cristina Bettinelli, Paola Rovelli   +2 more
wiley   +1 more source

Neuromarketing y Memoria: Implicaciones para la Comunicación Publicitaria [PDF]

, 2013
Memory is a relevant and fundamental part of advertising and advertising research. It is usually obvious to include the study of memory on any given research project.
de Balanzó Bono, Cristina, Serrano Abad, Nuria   +1 more
core   +2 more sources

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño, Laura Melendo‐Rodríguez‐Carmona, Pablo Gutiérrez‐Rodríguez, Pilar Yustres‐Duro   +3 more
wiley   +1 more source