Results 41 to 50 of about 50,971,235 (165)
Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, Volume 43, Issue 9, Page 2132-2143, September 2026.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley +1 more source
Developing World Bioethics, Volume 26, Issue 3, Page 212-226, September 2026.ABSTRACT Mental privacy is a growing concern as neurotechnologies and digital mental health tools collect and process sensitive brain‐related data. In South Africa, cultural and religious diversity adds complexity to protecting mental privacy, with traditional healing practices, communal decision‐making, and spiritual beliefs influencing mental health ...
Marietjie Botes +4 more
wiley +1 more source
Neuromarketing in Digital Epoch: Situation and Propsects of Development
Вестник Российского экономического университета имени Г. В. ПлехановаThe article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
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Tržište, 2021 Purpose – The purpose of this research is to determine the way functional magnetic resonance imaging (fMRI), as a research tool in neuromarketing, is used and to analyze important elements of conducting such research, as well as defining all relevant ...
Maja Vujičić +2 more
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Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda
International Journal of Consumer Studies, Volume 50, Issue 5, September 2026.ABSTRACT As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires.
Fatih Celik +4 more
wiley +1 more source
Ethical issues in neuromarketing research: a literature review
, 2021 El avance de la tecnología permite el uso de nuevas herramientas en las investigaciones de una forma más precisa y activa. En los últimos años, ha surgido una nueva interdiscipina compuesta por Neurociencia y Marketing, con cuyas técnicas los ...
Mañas Viniegra, Luis, Lyu, Dongye
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Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
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Psychology &Marketing, Volume 43, Issue 6, Page 1472-1487, June 2026.ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi +2 more
wiley +1 more source
Facial Coding as a Neuromarketing Technique: An Overview [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The author’s interest for the subject of facial coding and micro expression analysis within the neuromarketing field lies into the advantages this tool has in applied neuromarketing research for identifying and understanding customer behaviour.
Denisa Adriana Dragoi
doaj
Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations
Creativity and Innovation Management, Volume 35, Issue 2, Page 395-410, June 2026.ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti +2 more
wiley +1 more source