Results 41 to 50 of about 912 (167)

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Sustainable Consumption and the “Last‐Mile” Problem: Cultural and Neural Mechanisms of Near‐Expiration Date Bias in Meat Purchases

Sustainable Development, EarlyView.
ABSTRACT Food waste poses escalating environmental costs and economic losses, with near‐expiration‐date bias limiting the effectiveness of discount‐based waste‐reduction initiatives. This study examines how expiration‐date cues, interacting with consumer identity, shape responses to discounted meat products through emotional and neural mechanisms in ...
Muni Ni‐Ying, Jorge Matute, Belén Derqui, Yaxiong Li   +3 more
wiley   +1 more source

NEUROMARKETING AS A COMPONENT OF THE MARKETING RESEARCHES COMPLEX

Scientific Bulletin of Kherson State University. Series Economic Sciences, 2019
У статті розглянуто теоретико-практичні засади формування важливої складової комплексу маркетингових досліджень, яка базується на методиці та інструментах нейромаркетингу. Проаналізовано основні аспекти впровадження нейроскануючих технологій і зроблено висновки щодо доцільності використання техніки нейромаркетингу та нейрофізіологічних досліджень для ...
Soloviov Ihor, Shashkova Nina
openaire   +2 more sources

Contextualising Mental Privacy in South Africa: Legal, Ethical, and Socio‐Cultural Considerations With Policy Recommendations

Developing World Bioethics, EarlyView.
ABSTRACT Mental privacy is a growing concern as neurotechnologies and digital mental health tools collect and process sensitive brain‐related data. In South Africa, cultural and religious diversity adds complexity to protecting mental privacy, with traditional healing practices, communal decision‐making, and spiritual beliefs influencing mental health ...
Marietjie Botes, Melodie Labuschaigne, Camille Casteleyn, Becky Inkster, Mark Sheppard   +4 more
wiley   +1 more source

Neurophysiological Methods in Accounting and Finance

Journal of International Financial Management &Accounting, EarlyView.
ABSTRACT Recent advances in neuroscience have made neurophysiological methods increasingly accessible, creating a timely opportunity to rethink how accounting and financial decisions are studied. Yet accounting and finance research has been slow to exploit its full potential.
Gaia Bassani, Silvio Vismara
wiley   +1 more source

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

Psychology &Marketing, Volume 43, Issue 9, Page 2132-2143, September 2026.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions

Psychology &Marketing, Volume 43, Issue 6, Page 1472-1487, June 2026.
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi, Edoardo Tozzi, Agnes Nairn   +2 more
wiley   +1 more source

Neuromarketing in Digital Epoch: Situation and Propsects of Development

Вестник Российского экономического университета имени Г. В. Плеханова
The article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
doaj   +1 more source

Facial Coding as a Neuromarketing Technique: An Overview [PDF]

Ovidius University Annals: Economic Sciences Series, 2021
The author’s interest for the subject of facial coding and micro expression analysis within the neuromarketing field lies into the advantages this tool has in applied neuromarketing research for identifying and understanding customer behaviour.
Denisa Adriana Dragoi
doaj  

NEUROMARKETING RESEARCH TECHNOLOGIES: TOOLS AND METHODOLOGY

Vestnik of Polotsk State University Part D Economic and legal sciences, 2023
The article deals with neuromarketing research which is a new methodological area in the system of contemporary approaches in the sphere of marketing information collection and analysis. The author considers the parameters that must be studied when conducting neuromarketing research, which are used by specialists to determine the emotional reactions of
openaire   +1 more source