Results 61 to 70 of about 912 (167)

What Can Neuromarketing Tell Us about Food Packaging?

Foods, 2020
Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya, Jesús García-Madariaga, María-Francisca Blasco   +2 more
doaj   +1 more source

The Significance and Ramifications of Neuromarketing Strategies: An Investigation of Consumer Behavior Analysis, Prediction, and Purchase Intent Assessment

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
This study investigates the definition and connotations of neuromarketing strategies in terms of analyzing, forecasting, and measuring consumer behavior and purchase intention. Current neuromarketing studies are mostly laboratory‐based, with a concentration in developed economies, and generally focus on homogeneous effectiveness, with a dearth of data ...
Salma Akter, Md. Kawsar, Salman Yadad Khan, Tianan Yang   +3 more
wiley   +1 more source

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

Frontiers in Psychology, 2020
Neuromarketing has aroused great interest in scientific research about consumer behavior and, consequently, in the advertising industry, which is searching for an alternative to traditional techniques for measuring efficacy.
Miguel Baños-González, Antonio Baraybar-Fernández, Mario Rajas-Fernández   +2 more
doaj   +1 more source

Chaotic Archerfish Optimizer–Enhanced Double‐Attention Dense BiGRU for Video‐Based Facial Expression Recognition

International Journal of Intelligent Systems, Volume 2026, Issue 1, 2026.
Facial expression recognition (FER) is a growing and important area of pattern recognition research. In today’s application domains, such as the identification of human facial expression, deep learning techniques have gained popularity. The expressions on people’s faces reveal their motives and emotional actions.
R. Punithavathi, C. Kumar, R. Saravana Kumar, Abhinandan Routray, Richard Murray   +4 more
wiley   +1 more source

An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing

Pressacademia, 2020
Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, memory and perceptions which influence the consumer decision making.
KURTOGLU, Ali Levent, FERMAN, Ali Murat
openaire   +4 more sources

Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne, W. H. Thejani Madhuhansi   +1 more
wiley   +1 more source

Rethinking the Customer Journey: Impact of AI for Consumers and Businesses—A Systematic Literature Review and Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley   +1 more source

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, Jesús García‐Madariaga, Nadine R. Gier‐Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel   +9 more
wiley   +1 more source

New frontiers in neuromarketing research

, 2020
Recent years has seen an explosion in the application of neuroscience techniques to market research, known as neuromarketing. The aim of this paper is to contribute to both theoretical and practical aspects of neuromarketing research by presenting a new and innovative neuroscience tool for studying marketing-relevant behavior, namely GRAIL.
Alvino, Letizia, Pavone, Luigi, Robben, Henry   +2 more
openaire   +1 more source

The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data

Journal of Consumer Behaviour, Volume 24, Issue 5, Page 2293-2315, September 2025.
ABSTRACT Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision‐making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery.
Nicolas Hamelin, Lars‐Erik Casper Ferm, Zsuzsa Reka Huszar, Park Thaichon, Sara Quach   +4 more
wiley   +1 more source