Results 61 to 70 of about 50,971,235 (165)
Amfiteatru Economic, 2014 A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and
Nicolae Al. Pop +2 more
doaj
Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved [PDF]
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2019 Through the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field.
M.T.
doaj +1 more source
Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel +3 more
wiley +1 more source
The Feasibility of Neuroimaging Methods in Marketing Research [PDF]
, 2009 On July 17, 1990, President George Bush issued “Proclamation #6158” which boldly declared the following ten years would be called the “Decade of the Brain” (Bush, 1990).
Fuchs, Ricardo +7 more
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Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.This study investigates the definition and connotations of neuromarketing strategies in terms of analyzing, forecasting, and measuring consumer behavior and purchase intention. Current neuromarketing studies are mostly laboratory‐based, with a concentration in developed economies, and generally focus on homogeneous effectiveness, with a dearth of data ...
Salma Akter +3 more
wiley +1 more source
NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND [PDF]
Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ...
Pop Ciprian-Marcel +3 more
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International Journal of Intelligent Systems, Volume 2026, Issue 1, 2026.Facial expression recognition (FER) is a growing and important area of pattern recognition research. In today’s application domains, such as the identification of human facial expression, deep learning techniques have gained popularity. The expressions on people’s faces reveal their motives and emotional actions.
R. Punithavathi +4 more
wiley +1 more source
Transparency and reliability in neuromarketing research
, 2016 In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing).
CHERUBINO, PATRIZIA +15 more
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, 2014 Neuromarketing. Como aplicación a la mercadotecnia mediante el análisis de los niveles de emoción, atención y memoria que poseen los diferentes estímulos percibidos de forma consciente o subconsciente con la intención a mejorar la gestión de recursos en
Vega Duran, Alba Catherin
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Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda
International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne +1 more
wiley +1 more source