Results 61 to 70 of about 11,200 (215)
Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel +3 more
wiley +1 more source
Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj +1 more source
Frontiers in Neuroscience, 2022 Is the use of psychological and neuroscientific methods for neuromarketing research always aligned with the principles of ethical research practice? Some neuromarketing endeavours have passed from informing consumers about available options, to helping ...
Julia F. Christensen +3 more
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Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions [PDF]
, 2011 Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods.
Jeff Chester, Kathryn Montgomery
core
Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda
International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne +1 more
wiley +1 more source
ETHICS IN NEUROMARKETING: A LITERATURE REVIEW [PDF]
Business Excellence and ManagementNeuromarketing (the intersection of neuroscience and marketing) is a concept gaining increasing attention from both companies and researchers, due to its potential to provide insights into the decision-making process during purchases by analyzing brain ...
Laszlo Alexandru GYORI +1 more
doaj +1 more source
Frontiers in Psychology, 2020 Neuromarketing has aroused great interest in scientific research about consumer behavior and, consequently, in the advertising industry, which is searching for an alternative to traditional techniques for measuring efficacy.
Miguel Baños-González +2 more
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International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley +1 more source
What Can Neuromarketing Tell Us about Food Packaging?
Foods, 2020 Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya +2 more
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Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved [PDF]
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2019 Through the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field.
M.T.
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