Results 81 to 90 of about 912 (167)

Research paper on Neuromarketing and Consumer Behavior.odt

, 2023
This research paper delves into the dynamic intersection of neuromarketing and consumer behavior. It explores how advancements in neuroscience and brain activity analysis techniques shed light on the cognitive processes influencing consumer decisions.
openaire   +1 more source

Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -

International Journal of Experiential Learning & Case Studies
This research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship.
Qutiba Amjad Abdul Ghafoor, Mohammed Edan Bani Al Khazraj   +1 more
doaj   +1 more source

New directions in the development of neuromarketing and behavioral economics

MATEC Web of Conferences, 2018
The article substantiates the relevance of neuromarketing studies based on an understanding of the basic functional mechanisms of the consumer's nervous system.
Plakhin Andrey, Semenets Igor, Ogorodnikova Ekaterina, Khudanina Maria   +3 more
doaj   +1 more source

Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Cogent Business & Management
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing ...
Seema Bhardwaj, Surya Bahadur Thapa, Aradhana Gandhi   +2 more
doaj   +1 more source

AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context

International Journal of Engineering Business Management
Artificial intelligence (AI) is reshaping neuromarketing by enabling the real-time analysis of neurometric, biometric, and psychometric data to optimize consumer engagement.
Rocsana Bucea-Manea-Țoniş, Oliva M. D. Martins, Mihai Cristian Orzan, Dumitru Goldbach, Mircea Popa   +4 more
doaj   +1 more source

METHODS OF NEUROMARKETING RESEARCH AND APPLICATION OPPORTUNITIES

Central Asian Economic Review, 2022
A. M. Kazybayeva, M. R. Smykova, N. P. Sokhatskaya   +2 more
openaire   +1 more source

Conjoint-fMRI in Neuromarketing Research

Neuromarketing studies consumers’ sensorimotor and cognitive responses to marketing stimuli. Neuromarketing methods measure brain activation when customers evaluate and view different advertisements, services, and products. First labelled as such by Smidts (2002), neuromarketing is a multidisciplinary approach that connects marketing with statistics ...
Heinonen Jarmo , Heinonen Jarmo
openaire   +1 more source

From virtual reality to augmented reality: A neuromarketing perspective

Frontiers in Psychology, 2022
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito   +5 more
doaj   +1 more source

A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain. [PDF]

Cureus
S L, Joseph M, Simon B, Joseph S, Jacob G, Lukose A.   +5 more
europepmc   +1 more source