Results 81 to 90 of about 11,200 (215)
Food Science &Nutrition, Volume 13, Issue 5, May 2025.Across two complementary studies, pasta consumption was found to be significantly associated with increased happiness, particularly when consumed in social settings. Implicit and explicit assessments showed strong positive emotional responses towards pasta, and mindfulness was found to enhance these effects.
F. Grosso, A. Bonanomi, F. Pagnini
wiley +1 more source
Neuroprediction and A.I. in Forensic Psychiatry and Criminal Justice: A Neurolaw Perspective [PDF]
, 2020 Advances in the use of neuroimaging in combination with A.I., and specifically the use of machine learning techniques, have led to the development of brain-reading technologies which, in the nearby future, could have many applications, such as lie ...
Bijlsma, J. +4 more
core +2 more sources
Brain and Behavior, Volume 15, Issue 2, February 2025.Abstract Purpose Humans obtain most of their information from visual stimuli. The perception of these stimuli may be modulated by the ongoing pre‐stimulus brain activities. Depending on the task design, the processing of different cognitive functions such as spatial attention, feature‐based attention, temporal attention, arousal, and mental imagery may
Narjes Soltani Dehaghani, Mojtaba Zarei
wiley +1 more source
FORMATION AND DEVELOPMENT OF THE NEUROMARKETING’S CONCEPT IN MODERN CONDITIONS
Ринкова економіка: сучасна теорія і практика управління, 2018 To date, we can say that the market for the application of neurophysiological research in marketing is in the process of becoming. Promotion of neuromarketing services inevitably faces not only a number of difficulties, but also with insufficient ...
О. В. Жмай
doaj +1 more source
, 2018 Trademark law is guilty of overprotection. This overprotection pits both a company’s in-house attorneys against its own marketing professionals and the company itself against its most loyal customers.
Kiser, Jessica M.
core +2 more sources
Journal of Consumer Behaviour, Volume 24, Issue 1, Page 436-454, January 2025.ABSTRACT In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost‐cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing.
Carsten D. Schultz, Patrick Zacheus
wiley +1 more source
NEUROMARKETING – SCIENCE AND PRACTICE [PDF]
, 2013 The excessive number of brands on the market leads to information overload. Technical specifications on most products prevent a regular consumer from determining the product’s real value.
Martina Hedda Šola
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Sensory marketing: merchandising through the emotions in point of sale. Analysis of a case [PDF]
, 2018 No siempre se compra de forma racional siendo muchas las ocasiones en las que los consumidores se dejan llevar por emociones, por los sentidos. En este escenario aparece el concepto de marketing sensorial, que responde a la estimulación de los ...
Elías Zambrano, Rodrigo +1 more
core +2 more sources
Review of Education, Volume 12, Issue 3, December 2024.Abstract This systematic review examines 76 studies that have utilised portable electroencephalographic (EEG) devices in naturalistic and semi‐naturalistic contexts. The review considers themes, purposes, contexts, application populations, device characteristics, and data use.
Alfonso García‐Monge +3 more
wiley +1 more source
Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
Communications, 2017 The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions.
Margareta Nadanyiova
doaj +1 more source