Results 81 to 90 of about 903 (167)

Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Cogent Business & Management
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing ...
Seema Bhardwaj, Surya Bahadur Thapa, Aradhana Gandhi   +2 more
doaj   +1 more source

METHODS OF NEUROMARKETING RESEARCH AND APPLICATION OPPORTUNITIES

Central Asian Economic Review, 2022
A. M. Kazybayeva, M. R. Smykova, N. P. Sokhatskaya   +2 more
openaire   +1 more source

AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context

International Journal of Engineering Business Management
Artificial intelligence (AI) is reshaping neuromarketing by enabling the real-time analysis of neurometric, biometric, and psychometric data to optimize consumer engagement.
Rocsana Bucea-Manea-Țoniş, Oliva M. D. Martins, Mihai Cristian Orzan, Dumitru Goldbach, Mircea Popa   +4 more
doaj   +1 more source

From virtual reality to augmented reality: A neuromarketing perspective

Frontiers in Psychology, 2022
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito   +5 more
doaj   +1 more source

NEUROMARKETING AS AN INNOVATIVE APPROACH TO THE FORMATION OF AN ENTERPRISE’S COMMUNICATION STRATEGY

Економіка та суспільство
The article examines neuromarketing as an innovative approach to developing an enterprise communication strategy under business digitalization and growing competition for consumer attention.
Юлія Котельникова, Айнура Мосумова Айнура Кярам кизи   +1 more
doaj   +1 more source

Conjoint-fMRI in neuromarketing research

Neuromarketing studies consumers’ sensorimotor and cognitive responses to marketing stimuli. Neuromarketing methods measure brain activation when customers evaluate and view different advertisements, services, and products. First labelled as such by Smidts (2002), neuromarketing is a multidisciplinary approach that connects marketing with statistics ...
Heinonen Jarmo , Heinonen Jarmo
openaire   +1 more source

A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain. [PDF]

Cureus
S L, Joseph M, Simon B, Joseph S, Jacob G, Lukose A.   +5 more
europepmc   +1 more source

Assessing functional impulsivity using functional near-infrared spectroscopy. [PDF]

Front Neuroergon, 2023
Nakazawa K, Hirabayashi K, Kawai W, Kyutoku Y, Kawabata Duncan K, Dan I.   +5 more
europepmc   +1 more source

A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]

Brain Inform
Kalaganis FP, Georgiadis K, Oikonomou VP, Laskaris NA, Nikolopoulos S, Kompatsiaris I.   +5 more
europepmc   +1 more source