Results 81 to 90 of about 50,971,235 (165)

Estrategia de neuromarketing para la fidelización del cliente interno en el sector financiero de Ambato y Latacunga [PDF]

, 2019
1. Marco Teórico. --2. Diseño Metodológico. --3. Análisis de los Resultados. --4. Propuesta. --5. Conclusiones y Recomendaciones.El presente proyecto de investigación se centra en el tema de la estrategia de Neuromarketing para la fidelización del ...
Trujillo Cando, Katya Alejandra
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Neuromarketing and consumer behaviour: theoretical aspects and areas of intervention [PDF]

openIl presente elaborato si propone di analizzare una disciplina tanto affascinante quanto complessa, il neuromarketing, mettendone a nudo l’essenza nel modo più semplice ed efficace possibile, al fine di permettere al lettore di comprenderne gli ...
MARINI, ANNA
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Research trends in neuromarketing

, 2020
En esta investigación, se realiza una revisión de la literatura en el área de neuromarketing a nivel mundial, disciplina clasificada ,como nueva, y que, al tener esta característica, no se cuenta con evidencias suficientes, que muestren tendencias y ...
Vega, Karem Tatiana Suárez, Botello Bermúdez, Sergio Orlando   +1 more
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Neuromarketing: a review of research and implications for marketing [PDF]

, 2020
In this research, we reviewed existing studies which used neuromarketing techniques in various fields of research. The results revealed that most attempts in neuromarketing have been made for business research. This research provides important results on
Abdullah, Rusli, Asadi, Shahla, Ibrahim, Othman, Abumalloh, Rabab Ali, Yadegaridehkordi, Elaheh, Samad, Sarminah, Nilashi, Mehrbakhsh, Ahmadi, Neda, Ahani, Ali   +8 more
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The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement

IEEE Access
This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement.
Guo Song, Md. Abu Issa Gazi, Abdul Waaje, Md. Mustaqim Roshid, Rejaul Karim, Md. Atikur Rahaman, Zhang Min, Abdul Rahman Bin S. Senathirajah   +7 more
doaj   +1 more source

Revisión sistemática: neuromarketing y moda, dos conceptos sensoriales. [PDF]

, 2023
La moda es un sector que en todo momento apela a las emociones y sensaciones del individuo. Esto es así debido a sus características sociales y al impacto que provoca en el sujeto, bien sea activo o pasivo.
Cristófol-Rodríguez, María del Carmen, Porras Florido, Carolina Patricia, Mocchi, Beatriz, Cerdá-Suárez, Luis   +3 more
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Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -

International Journal of Experiential Learning & Case Studies
This research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship.
Qutiba Amjad Abdul Ghafoor, Mohammed Edan Bani Al Khazraj   +1 more
doaj   +1 more source

Neuromarketing

, 2020
The neuromarketing industry has expanded. More buyers are using neuromeasures and more new suppliers have entered the market. This chapter reviews evidence for the utility of neuromarketing measures for pretesting TV and video ad effectiveness.
Duane Varan, Steven Bellman, Bellman, S., Varan, D.   +3 more
core   +1 more source

Quantitative versus qualitative in neuromarketing research [PDF]

, 2013
Marketing research methods continuously develop and over the last decade technology offered solutions to improve this area. Traditional marketing research methods fail at some point in certain cases, and since emotions are mediators of how consumers ...
Bercea, Monica Diana
core   +1 more source

New directions in the development of neuromarketing and behavioral economics

MATEC Web of Conferences, 2018
The article substantiates the relevance of neuromarketing studies based on an understanding of the basic functional mechanisms of the consumer's nervous system.
Plakhin Andrey, Semenets Igor, Ogorodnikova Ekaterina, Khudanina Maria   +3 more
doaj   +1 more source