Results 101 to 110 of about 50,971,235 (165)

Neuromarketing in the research of consumer behaviour.

, 2020
Maģistra darba tēma ir “Neiromārketings patērētāju uzvedības pētīšanā”. Maģistra darba pētījuma mērķis ir, balstoties uz teorētiskiem datiem par patērētāju uzvedību un neiromārketinga piemērošanu tās izpētei, kā arī pamatojoties uz ekspertu interviju ...
Citajeva, Kristīne
core  

From virtual reality to augmented reality: A neuromarketing perspective

Frontiers in Psychology, 2022
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito   +5 more
doaj   +1 more source

On the use of EEG or MEG brain imaging tools in neuromarketing research. [PDF]

Comput Intell Neurosci, 2011
Vecchiato G, Astolfi L, De Vico Fallani F, Toppi J, Aloise F, Bez F, Wei D, Kong W, Dai J, Cincotti F, Mattia D, Babiloni F.   +11 more
europepmc   +1 more source

A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain. [PDF]

Cureus
S L, Joseph M, Simon B, Joseph S, Jacob G, Lukose A.   +5 more
europepmc   +1 more source

Neuromarketing and luxury goods: the role of emotions in decision-making processes and application to the LVMH case

reservedLa tesi si propone di analizzare l’influenza delle emozioni nel comportamento d’acquisto, con un attenzione particolare sul settore dei beni di lusso.
ANGI, MARTINA
core  

Neuromarketing and advertising: the role of emotions in purchasing behavior

reservedIl presente lavoro mira a esplorare il neuromarketing, un campo innovativo e in costante evoluzione, che svela l’influenza dei meccanismi cerebrali e il modo in cui guidano il comportamento d’acquisto dei consumatori.
TOMBA, ALESSIA
core  

Editorial: Insights and innovations in consumer neuroscience. [PDF]

Front Hum Neurosci
Valesi R, Zito M, Casiraghi C, Russo V.
europepmc   +1 more source

Neuromarketing as a basis for online research

, 2012
This paper describes the field of neuromarketing and its development. It explains the principles of research using brain scanning technologies and what informations it is possible to find out by that research.
Tejkl, Radek
core  

Consumer Decision-Making and Ophthalmic Conditions: A Novel Area of Marketing Research. [PDF]

Rom J Ophthalmol
Gheorghe CM.
europepmc   +1 more source

A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]

Brain Inform
Kalaganis FP, Georgiadis K, Oikonomou VP, Laskaris NA, Nikolopoulos S, Kompatsiaris I.   +5 more
europepmc   +1 more source