Results 101 to 110 of about 11,200 (215)

New frontiers in neuromarketing research

, 2020
Recent years has seen an explosion in the application of neuroscience techniques to market research, known as neuromarketing. The aim of this paper is to contribute to both theoretical and practical aspects of neuromarketing research by presenting a new and innovative neuroscience tool for studying marketing-relevant behavior, namely GRAIL.
Alvino, Letizia, Pavone, Luigi, Robben, Henry   +2 more
openaire   +1 more source

A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. [PDF]

Brain Inform, 2022
Byrne A, Bonfiglio E, Rigby C, Edelstyn N.   +3 more
europepmc   +1 more source

Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -

International Journal of Experiential Learning & Case Studies
This research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship.
Qutiba Amjad Abdul Ghafoor, Mohammed Edan Bani Al Khazraj   +1 more
doaj   +1 more source

THE TECHNOLOGY OF NEUROMARKETING [PDF]

, 2009
Bondar, I., Lankina, O., Mel’nikova, I., Yelizarov, I.   +3 more
core   +2 more sources

Research paper on Neuromarketing and Consumer Behavior.odt

, 2023
This research paper delves into the dynamic intersection of neuromarketing and consumer behavior. It explores how advancements in neuroscience and brain activity analysis techniques shed light on the cognitive processes influencing consumer decisions.
openaire   +1 more source

Neuromarketing como herramienta de posicionamiento de marcas [PDF]

, 2016
Debido a la complejidad del consumidor actual y al proceso de globalización al que estamos enfrentados actualmente, se han desarrollado avances importantes en el área del marketing, fusionando los conceptos básicos y tradicionales de dicha ciencia con ...
Paternina Guarín, Mabel Yolima
core   +1 more source

The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement

IEEE Access
This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement.
Guo Song, Md. Abu Issa Gazi, Abdul Waaje, Md. Mustaqim Roshid, Rejaul Karim, Md. Atikur Rahaman, Zhang Min, Abdul Rahman Bin S. Senathirajah   +7 more
doaj   +1 more source

New directions in the development of neuromarketing and behavioral economics

MATEC Web of Conferences, 2018
The article substantiates the relevance of neuromarketing studies based on an understanding of the basic functional mechanisms of the consumer's nervous system.
Plakhin Andrey, Semenets Igor, Ogorodnikova Ekaterina, Khudanina Maria   +3 more
doaj   +1 more source

Modelling peri-perceptual brain processes in a deep learning spiking neural network architecture [PDF]

, 2018
Familiarity of marketing stimuli may affect consumer behaviour at a peri-perceptual processing level. The current study introduces a method for deep learning of electroencephalogram (EEG) data using a spiking neural network (SNN) approach that reveals ...
Gholami Doborjeh, M, Gholami Doborjeh, Z, Kasabov, N, Sumich, A   +3 more
core   +1 more source

Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Cogent Business & Management
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing ...
Seema Bhardwaj, Surya Bahadur Thapa, Aradhana Gandhi   +2 more
doaj   +1 more source