Results 91 to 100 of about 50,971,235 (165)

Neuromarketing en la gestión de ventas

, 2017
La investigación propone estrategias de gestión de ventas basadas en el modelo jerárquico AIDA para llegar al segmento con mensajes de neuromarketing en secuencia cognitiva (pensamiento), afectiva (sentimiento), y conativa (haciendo).
Jaramillo Gaona, Betty Lorena, Álvarez Segura, María Jacinta   +1 more
core   +1 more source

Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Cogent Business & Management
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing ...
Seema Bhardwaj, Surya Bahadur Thapa, Aradhana Gandhi   +2 more
doaj   +1 more source

El neuromarketing como estrategia empresarial

El tema de investigación que se abordó se enfocó en el impacto del neuromarketing en el diseño de productos y de qué manera las diferentes empresas pueden aplicar la información para realizar una mejora en la satisfacción del consumidor y aumentar sus ...
Mirque Veloza, Laura Camila
core   +2 more sources

The Neuromarketing in the Customer Journey: The Influence of SensoryStimuli on Purchase Decisions [PDF]

openLa tesi esplora il ruolo del neuromarketing nel customer journey, analizzando come gli stimoli sensoriali (visivi, uditivi, olfattivi, tattili e gustativi) influenzano le decisioni di acquisto dei consumatori.
STRIANO, GIANLUCA
core  

AI-enhanced neuromarketing and social media communication: Evidence from PLS-SEM analysis in an academic context

International Journal of Engineering Business Management
Artificial intelligence (AI) is reshaping neuromarketing by enabling the real-time analysis of neurometric, biometric, and psychometric data to optimize consumer engagement.
Rocsana Bucea-Manea-Țoniş, Oliva M. D. Martins, Mihai Cristian Orzan, Dumitru Goldbach, Mircea Popa   +4 more
doaj   +1 more source

Neuromarketing in the digital field: the contribution of neuroscience to social media marketing on Instagram

openIl neuromarketing è una disciplina che integra le neuroscienze con il marketing, con l’obiettivo di approfondire i processi cognitivi che influenzano le pratiche di consumo e le decisioni di acquisto.
BALLAN, GIULIA
core  

NEUROMARKETING AND PERSONALIZATION STRATEGIES: THE SHARE A COKE CAMPAIGN

reservedLa presente tesi esplora il ruolo del neuromarketing e delle strategie di personalizzazione nella comunicazione pubblicitaria, attraverso l’analisi della campagna “Share a Coke” di Coca-Cola.
MARINO, ANTONELLA
core  

Concepts of neuromarketing and guidelines for conducting neuromarketing research [PDF]

, 2017
Grigaliünaitė V., PilelienėL L.
Grigaliünaitė, V., Pilelienė, L.
core  

Conjoint-fMRI in neuromarketing research [PDF]

Neuromarketing studies consumers’ sensorimotor and cognitive responses to marketing stimuli. Neuromarketing methods measure brain activation when customers evaluate and view different advertisements, services, and products.
Heinonen, Jarmo
core   +1 more source