Results 91 to 100 of about 11,200 (215)
Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
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Multisensory contributions to skin‐cosmetic product interactions
International Journal of Cosmetic Science, Volume 46, Issue 6, Page 833-849, December 2024.The complex interaction between the skin and the multisensory attributes of the product when it is applied exerts a number of effects on an individual's mood, their emotions, as well as on their self‐perception (and self‐confidence), over‐and‐above any functional effects that the product might have on the skin itself.
Charles Spence, Tianyi Zhang
wiley +1 more source
Exploring neuromarketing and its reliance on remote sensing: social and ethical concerns [PDF]
, 2017 This article evaluates the consequences of neuromarketers’ reliance on direct and indirect forms of remote sensing. These remote sensing strategies, tactics, and resources include various sophisticated techniques for evaluating neuronal and behavioral ...
Gandy, Oscar H., Nemorin, Selena
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Marketing sensorial: o conceito, suas tecnicas e sua aplicação no ponto de venda [PDF]
, 2019 El marketing sensorial comprende una serie de decisiones estratégicas dirigidas a la estimulación de los sentidos en el público. Cuando estas decisiones se toman sobre el propio punto de venta, el público logra una experiencia completa que le acerca ...
Bellido-Pérez, Elena +2 more
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Neuromarketing: the next step in market research?
Eureka, 2010 Neuromarketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuromarketing is to study how the brain is physiologically affected by advertising and marketing strategies. In order to evaluate the effectiveness of these strategies, brain activity resulting from viewing an advertisement is ...
openaire +2 more sources
Implications of Advances in Neuromarketing for Marketing Research
DIAS Technology Review, 2009 This paper examines the conceptual foundations of neuromarketing which are drawn from social cognitiveneuroscience. We explore the relationship between neuroscience and marketing through extant theories in biologicalsciences that are making neuromarketing an ever evolving filed.
null P. Raj Devasagayam +1 more
openaire +1 more source
Mapping the Future of Tech‐Infused Luxury: A Roadmap and Research Directions
International Journal of Consumer Studies, Volume 48, Issue 6, November 2024.ABSTRACT This systematic review presents a pioneering analysis of advanced technology applications in the luxury industry, proposing a structured framework for effective integration across various supply chain and consumer journey stages. The study ensured a refined and comprehensive literature review by employing unique keywords derived from a ...
Nermain Al‐Issa, Marsela Thanasi
wiley +1 more source
NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND [PDF]
Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ...
Maniu Andreea Ioana +3 more
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Neuromarketing as a new direction of consumer behavior research
Проблеми теорії та методології бухгалтерського обліку, контролю і аналізуThe impact of Industry 4.0 and its tools on the development of marketing have been analyzed. The features of neuromarketing as an element of the digital marketing paradigm have been grounded.
T.O. Zavalii +2 more
doaj +1 more source
MANAGEMENT OF CONSUMERS’ ATTENTION – WHAT CAN THE ADVERTISER DO TO SURVIVE THE MEDIA REVOLUTION [PDF]
I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force.
Kwiatkowska Joanna
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