Results 71 to 80 of about 912 (167)
Analysis of Flight Search on the Web Using Eye‐Tracking
Journal of Sensory Studies, Volume 40, Issue 4, August 2025.ABSTRACT This paper explores consumer behavior during online flight searches using eye‐tracking technology, focusing on visual attention and decision‐making on e‐commerce platforms. The study involved 32 university students, aged 19–25, tasked with finding flights based on specific requirements.
Róbert Štefko +3 more
wiley +1 more source
Neuromarketing as a new direction of consumer behavior research
Проблеми теорії та методології бухгалтерського обліку, контролю і аналізуThe impact of Industry 4.0 and its tools on the development of marketing have been analyzed. The features of neuromarketing as an element of the digital marketing paradigm have been grounded.
T.O. Zavalii +2 more
doaj +1 more source
Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
doaj
Frontiers in Behavioral NeurosciencePerspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and ...
Marco Bilucaglia +7 more
doaj +1 more source
FORMATION AND DEVELOPMENT OF THE NEUROMARKETING’S CONCEPT IN MODERN CONDITIONS
Ринкова економіка: сучасна теорія і практика управління, 2018 To date, we can say that the market for the application of neurophysiological research in marketing is in the process of becoming. Promotion of neuromarketing services inevitably faces not only a number of difficulties, but also with insufficient ...
О. В. Жмай
doaj +1 more source
Implications of Advances in Neuromarketing for Marketing Research
DIAS Technology Review, 2009 This paper examines the conceptual foundations of neuromarketing which are drawn from social cognitiveneuroscience. We explore the relationship between neuroscience and marketing through extant theories in biologicalsciences that are making neuromarketing an ever evolving filed.
null P. Raj Devasagayam +1 more
openaire +1 more source
A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. [PDF]
Brain Inform, 2022 Byrne A +3 more
europepmc +1 more source
Neuromarketing: the next step in market research?
Eureka, 2010 Neuromarketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuromarketing is to study how the brain is physiologically affected by advertising and marketing strategies. In order to evaluate the effectiveness of these strategies, brain activity resulting from viewing an advertisement is ...
openaire +2 more sources
Behavioral SciencesNeuromarketing has emerged as a prominent methodological approach for investigating the implicit cognitive and affective processes underlying consumer decision making.
Alberto Ruiz-Osta +2 more
doaj +1 more source
The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement
IEEE AccessThis review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement.
Guo Song +7 more
doaj +1 more source