Results 71 to 80 of about 903 (167)
Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
doaj
Brain and Behavior, Volume 15, Issue 2, February 2025.Abstract Purpose Humans obtain most of their information from visual stimuli. The perception of these stimuli may be modulated by the ongoing pre‐stimulus brain activities. Depending on the task design, the processing of different cognitive functions such as spatial attention, feature‐based attention, temporal attention, arousal, and mental imagery may
Narjes Soltani Dehaghani, Mojtaba Zarei
wiley +1 more source
Neuromarketing: the next step in market research?
Eureka, 2010 Neuromarketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuromarketing is to study how the brain is physiologically affected by advertising and marketing strategies. In order to evaluate the effectiveness of these strategies, brain activity resulting from viewing an advertisement is ...
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Neuromarketing as a new direction of consumer behavior research
Проблеми теорії та методології бухгалтерського обліку, контролю і аналізуThe impact of Industry 4.0 and its tools on the development of marketing have been analyzed. The features of neuromarketing as an element of the digital marketing paradigm have been grounded.
T.O. Zavalii +2 more
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A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. [PDF]
Brain Inform, 2022 Byrne A +3 more
europepmc +1 more source
Implications of Advances in Neuromarketing for Marketing Research
DIAS Technology Review, 2009 This paper examines the conceptual foundations of neuromarketing which are drawn from social cognitiveneuroscience. We explore the relationship between neuroscience and marketing through extant theories in biologicalsciences that are making neuromarketing an ever evolving filed.
null P. Raj Devasagayam +1 more
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The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement
IEEE AccessThis review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement.
Guo Song +7 more
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Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance -
International Journal of Experiential Learning & Case StudiesThis research aims to diagnose the impact and contribution of Neuromarketing on the marketing performance of Sardar Automotive Trading Company and determine the nature of that relationship.
Qutiba Amjad Abdul Ghafoor +1 more
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New directions in the development of neuromarketing and behavioral economics
MATEC Web of Conferences, 2018 The article substantiates the relevance of neuromarketing studies based on an understanding of the basic functional mechanisms of the consumer's nervous system.
Plakhin Andrey +3 more
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Research paper on Neuromarketing and Consumer Behavior.odt
, 2023 This research paper delves into the dynamic intersection of neuromarketing and consumer behavior. It explores how advancements in neuroscience and brain activity analysis techniques shed light on the cognitive processes influencing consumer decisions.
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