Results 71 to 80 of about 50,971,235 (165)
Introducción al Neuromarketing
, 2019 Objeto de aprendizaje: Presentación multimediaEn este recurso educativo se realiza un recuento de los conceptos básicos sobre el neuromarketing.1. Puntos de encuentro entre conocimiento y tecnología2. Campos de acción2.1. ¿Cuáles son esas tecnologías?3. ¿
Erika Alejandra Mosquera Núñez +1 more
core
Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
doaj
International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley +1 more source
Ethical aspects of neuromarketing
, 2017 A neuromarketing egy nagyon hatékony kutatási eszközcsoport mely még nagyon gyerekcipőben jár. Ennek pedig szerves része a használat etikus keretrendszerének kialakítása. Dolgozatommal ehhez kívántam hozzájárulni.
Lénárt, Julianna
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Diseño de una estrategia de neuromarketing para el fortalecimiento de la atención al cliente externo en la empresa Rubbercom [PDF]
, 2017 1. Antecedentes de la Investigación. - 2.Marco Teórico. - 3. Metodologia. - 4. Análisis de Resultados. - 5. Propuesta. - 6. Conclusiones y Recomendaciones.El presente proyecto de investigación consiste en diseñar una estrategia de Neuromarketing para ...
Molina Córdova, Valeria Monserrath
core +2 more sources
How to Conduct Valuable Marketing Research With Neurophysiological Tools
Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne +9 more
wiley +1 more source
Neuromarketing and data analytics
, 2022 En este ensayo se explica la relación y utilidad que el análisis de datos se puede desenvolver en el área de neuromarketing. Desarrollando una mejor gestión en la interpretación, organización y proyección de los resultados obtenidos.
Tapia Rodríguez, Nicolas David
core +1 more source
FORMATION AND DEVELOPMENT OF THE NEUROMARKETING’S CONCEPT IN MODERN CONDITIONS
Ринкова економіка: сучасна теорія і практика управління, 2018 To date, we can say that the market for the application of neurophysiological research in marketing is in the process of becoming. Promotion of neuromarketing services inevitably faces not only a number of difficulties, but also with insufficient ...
О. В. Жмай
doaj +1 more source
MANAGEMENT OF CONSUMERS’ ATTENTION – WHAT CAN THE ADVERTISER DO TO SURVIVE THE MEDIA REVOLUTION [PDF]
I know half the money I spend on advertising is wasted, I just don’t know which half joked John Wanamaker, who created the first department store in 1876 [15]. In spite of the passageof time Wanamaker’s saying is still in force.
Kwiatkowska Joanna
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A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. [PDF]
Brain Inform, 2022 Byrne A +3 more
europepmc +1 more source