Results 51 to 60 of about 50,971,235 (165)
Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Relationship of neuromarketing and packaging
, 2020 A neuromarketing önmagában véve csak egy módszer, de remek lehetőséget ad arra, hogy az eladók jobban megértsék a fogyasztókat. Napjainkban a fogyasztót vásárlás közben számtalan inger éri, többek között a termékcsomagolások feltűnni és jeleskedni ...
Bicskei, Krisztina
core
Neuromarketing Insights for Start-Up Companies
, 2020 As the academic interest about start-ups grows, researchers explore reasons behind start-up failures or success stories, and they aim to develop guides for entrepreneurs to succeed.
Girisken, Arzu Çakar +1 more
core +1 more source
ETHICS IN NEUROMARKETING: A LITERATURE REVIEW [PDF]
Business Excellence and ManagementNeuromarketing (the intersection of neuroscience and marketing) is a concept gaining increasing attention from both companies and researchers, due to its potential to provide insights into the decision-making process during purchases by analyzing brain ...
Laszlo Alexandru GYORI +1 more
doaj +1 more source
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
What Can Neuromarketing Tell Us about Food Packaging?
Foods, 2020 Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya +2 more
doaj +1 more source
Neurotechnology Governance in the United States: Gaps and Opportunities
Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera +6 more
wiley +1 more source
The human brain and decision-making processes: how neuromarketing investigates purchase decisions
, 2023 openPrendere una decisione d’acquisto è un processo complesso ed è spesso condizionato da stimoli al di fuori del nostro controllo risultando quindi irrazionale.
CALDARELLA, EMMA
core
Frontiers in Psychology, 2020 Neuromarketing has aroused great interest in scientific research about consumer behavior and, consequently, in the advertising industry, which is searching for an alternative to traditional techniques for measuring efficacy.
Miguel Baños-González +2 more
doaj +1 more source
Food Macronutrient Composition Influences Attentional Bias Toward Food Cues
Annals of the New York Academy of Sciences, Volume 1556, Issue 1, February 2026.This study investigated how food cues affect visual attention depending on macronutrient composition. Sweet and savory (protein‐rich) food images were shown before an emotional attentional blink (EAB) task. Both food types induced an EAB, but the effects were stronger for high‐protein foods.
Marc Ballestero‐Arnau +3 more
wiley +1 more source