Results 51 to 60 of about 903 (167)

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel, Romain Sohier, Gaëlle Pantin‐Sohier, Fabien Durif   +3 more
wiley   +1 more source

What Can Neuromarketing Tell Us about Food Packaging?

Foods, 2020
Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya, Jesús García-Madariaga, María-Francisca Blasco   +2 more
doaj   +1 more source

The Significance and Ramifications of Neuromarketing Strategies: An Investigation of Consumer Behavior Analysis, Prediction, and Purchase Intent Assessment

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
This study investigates the definition and connotations of neuromarketing strategies in terms of analyzing, forecasting, and measuring consumer behavior and purchase intention. Current neuromarketing studies are mostly laboratory‐based, with a concentration in developed economies, and generally focus on homogeneous effectiveness, with a dearth of data ...
Salma Akter, Md. Kawsar, Salman Yadad Khan, Tianan Yang   +3 more
wiley   +1 more source

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

Frontiers in Psychology, 2020
Neuromarketing has aroused great interest in scientific research about consumer behavior and, consequently, in the advertising industry, which is searching for an alternative to traditional techniques for measuring efficacy.
Miguel Baños-González, Antonio Baraybar-Fernández, Mario Rajas-Fernández   +2 more
doaj   +1 more source

Chaotic Archerfish Optimizer–Enhanced Double‐Attention Dense BiGRU for Video‐Based Facial Expression Recognition

International Journal of Intelligent Systems, Volume 2026, Issue 1, 2026.
Facial expression recognition (FER) is a growing and important area of pattern recognition research. In today’s application domains, such as the identification of human facial expression, deep learning techniques have gained popularity. The expressions on people’s faces reveal their motives and emotional actions.
R. Punithavathi, C. Kumar, R. Saravana Kumar, Abhinandan Routray, Richard Murray   +4 more
wiley   +1 more source

NEUROMARKETING AS A COMPONENT OF THE MARKETING RESEARCHES COMPLEX

Scientific Bulletin of Kherson State University. Series Economic Sciences, 2019
У статті розглянуто теоретико-практичні засади формування важливої складової комплексу маркетингових досліджень, яка базується на методиці та інструментах нейромаркетингу. Проаналізовано основні аспекти впровадження нейроскануючих технологій і зроблено висновки щодо доцільності використання техніки нейромаркетингу та нейрофізіологічних досліджень для ...
Soloviov Ihor, Shashkova Nina
openaire   +2 more sources

NEUROMARKETING RESEARCH TECHNOLOGIES: TOOLS AND METHODOLOGY

Vestnik of Polotsk State University Part D Economic and legal sciences, 2023
The article deals with neuromarketing research which is a new methodological area in the system of contemporary approaches in the sphere of marketing information collection and analysis. The author considers the parameters that must be studied when conducting neuromarketing research, which are used by specialists to determine the emotional reactions of
openaire   +1 more source

Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved [PDF]

Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2019
Through the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field.
M.T. ichindelean
doaj   +1 more source

Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne, W. H. Thejani Madhuhansi   +1 more
wiley   +1 more source

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach

Amfiteatru Economic, 2014
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and
Nicolae Al. Pop, Dan-Cristian Dabija, Ana Maria Iorga   +2 more
doaj