Results 51 to 60 of about 912 (167)

Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations

Creativity and Innovation Management, Volume 35, Issue 2, Page 395-410, June 2026.
ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti, Cristina Bettinelli, Paola Rovelli   +2 more
wiley   +1 more source

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño, Laura Melendo‐Rodríguez‐Carmona, Pablo Gutiérrez‐Rodríguez, Pilar Yustres‐Duro   +3 more
wiley   +1 more source

Conjoint fMRI method for shortening analysis time

Cogent Psychology, 2018
Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj   +1 more source

Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives

Tržište, 2021
Purpose – The purpose of this research is to determine the way functional magnetic resonance imaging (fMRI), as a research tool in neuromarketing, is used and to analyze important elements of conducting such research, as well as defining all relevant ...
Maja Vujičić, Bruno Grbac, Vladimir Mozetič   +2 more
doaj   +1 more source

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source

Neurotechnology Governance in the United States: Gaps and Opportunities

Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.
ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera, Nia Evereteze, Emily G. Shank, Jennifer K. Wagner, Michele Mekel, Jennifer B. McCormick, Megan S. Wright   +6 more
wiley   +1 more source

ETHICS IN NEUROMARKETING: A LITERATURE REVIEW [PDF]

Business Excellence and Management
Neuromarketing (the intersection of neuroscience and marketing) is a concept gaining increasing attention from both companies and researchers, due to its potential to provide insights into the decision-making process during purchases by analyzing brain ...
Laszlo Alexandru GYORI, Manuela Rozalia GABOR   +1 more
doaj   +1 more source

Food Macronutrient Composition Influences Attentional Bias Toward Food Cues

Annals of the New York Academy of Sciences, Volume 1556, Issue 1, February 2026.
This study investigated how food cues affect visual attention depending on macronutrient composition. Sweet and savory (protein‐rich) food images were shown before an emotional attentional blink (EAB) task. Both food types induced an EAB, but the effects were stronger for high‐protein foods.
Marc Ballestero‐Arnau, Borja Rodríguez‐Herreros, Manuel Moreno‐Sánchez, Toni Cunillera   +3 more
wiley   +1 more source

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel, Romain Sohier, Gaëlle Pantin‐Sohier, Fabien Durif   +3 more
wiley   +1 more source

Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach

Amfiteatru Economic, 2014
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and
Nicolae Al. Pop, Dan-Cristian Dabija, Ana Maria Iorga   +2 more
doaj