Results 51 to 60 of about 11,200 (215)
Fundamentos del neuromarketing desde la neurociencia del consumidor para la generación de confianza [PDF]
, 2016 [Resumen] Este documento recopila, a través de una revisión bibliográfica, los fundamentos del neuromarketing, desde la neurociencia del consumidor, para la generación de confianza a través de los medios sociales digitales.
Tinoco-Egas, Raquel
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Ethical issues in the application of neuromarketing research
MAP Social Sciences, 2023 Namely, neuromarketing represents a branch of the application of neuroscience for marketing purposes and a modern method of studying brain reactions during marketing messages or consumer behavior. As an interdisciplinary science, it relies on the knowledge of a number of sciences: psychology, neurology, consumer psychology, neuropsychology, medicine ...
openaire +2 more sources
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
Neuromarketing: Tecnologías, Mercado y Retos [PDF]
, 2012 The advances of neuroscience in the last decades have brought opportunities to use its technologies for market research. The application of these technologies, which has been called neuromarketing, has been controversial.
Fernández Guerra, Vanesa +1 more
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Neurotechnology Governance in the United States: Gaps and Opportunities
Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera +6 more
wiley +1 more source
Facial Coding as a Neuromarketing Technique: An Overview [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The author’s interest for the subject of facial coding and micro expression analysis within the neuromarketing field lies into the advantages this tool has in applied neuromarketing research for identifying and understanding customer behaviour.
Denisa Adriana Dragoi
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Tržište, 2021 Purpose – The purpose of this research is to determine the way functional magnetic resonance imaging (fMRI), as a research tool in neuromarketing, is used and to analyze important elements of conducting such research, as well as defining all relevant ...
Maja Vujičić +2 more
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NEUROMARKETING AS A COMPONENT OF THE MARKETING RESEARCHES COMPLEX
Scientific Bulletin of Kherson State University. Series Economic Sciences, 2019 У статті розглянуто теоретико-практичні засади формування важливої складової комплексу маркетингових досліджень, яка базується на методиці та інструментах нейромаркетингу. Проаналізовано основні аспекти впровадження нейроскануючих технологій і зроблено висновки щодо доцільності використання техніки нейромаркетингу та нейрофізіологічних досліджень для ...
Soloviov Ihor, Shashkova Nina
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Food Macronutrient Composition Influences Attentional Bias Toward Food Cues
Annals of the New York Academy of Sciences, Volume 1556, Issue 1, February 2026.This study investigated how food cues affect visual attention depending on macronutrient composition. Sweet and savory (protein‐rich) food images were shown before an emotional attentional blink (EAB) task. Both food types induced an EAB, but the effects were stronger for high‐protein foods.
Marc Ballestero‐Arnau +3 more
wiley +1 more source
Neuromarketing in Digital Epoch: Situation and Propsects of Development
Вестник Российского экономического университета имени Г. В. ПлехановаThe article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
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