Results 21 to 30 of about 903 (167)

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

Frontiers in Human Neuroscience, 2023
There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim, Itamar Golan, Sharon Yefet, Dino J. Levy, Dino J. Levy   +4 more
doaj   +1 more source

On the use of EEG or MEG brain imaging tools in neuromarketing research. [PDF]

Comput Intell Neurosci, 2011
Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with the functional Magnetic Resonance Imaging (fMRI ...
Vecchiato G, Astolfi L, De Vico Fallani F, Toppi J, Aloise F, Bez F, Wei D, Kong W, Dai J, Cincotti F, Mattia D, Babiloni F.   +11 more
europepmc   +5 more sources

A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science

GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021
Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric
Luis Camilo Ortigueira-Sánchez, Santiago Luis Risco-Martínez   +1 more
doaj   +1 more source

The Contributions of Neuromarketing in Marketing Research

Journal of Management Research, 2013
Significant advances in neuroscience in the last couple of decades are finally bringing us closer to a place we have never been before inside the human mind. Research is able to measure brain movement and emotions to see how brain works. Conventional marketing tools have proven to be limited when testing human subjects and have frequently been ...
Khalid Ait Hammou, Md Hasan Galib, Jihane Melloul   +2 more
openaire   +2 more sources

Neuromarketing readiness in Malaysia: Where are we now? [PDF]

Journal of International Business, Economics and Entrepreneurship
In the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali, Lennora Putit, Azlin Shafinaz Mohamad Arshad, Yasmin Kamall Khan, Heny Hendryati   +4 more
doaj   +2 more sources

Neuromarketing: history, trends and future development

Інтегровані комунікації, 2017
The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
doaj   +1 more source

A Review of the Use of PLS-SEM in Neuromarketing Research

Index Comunicación, 2023
Una parte importante en las investigaciones en neuromarketing es la metodología utilizada para el análisis estadístico con el fin de comprender, explicar y predecir el comportamiento de los consumidores. Esta investigación analiza el uso del método PLS-SEM en este ámbito.
Margalina, Vasilica Maria, Jiménez Sánchez, Álvaro, Ehrlich, Janna   +2 more
openaire   +2 more sources

NEUROMARKETING IN INTERNATIONAL COMMERCIAL LAW [PDF]

Challenges of the Knowledge Society, 2021
Commercial advertising is absolutely necessary for traders who promote their products and services in order to attract consumers and to succeed on the market at the expense of their competitors.
Carmen Tamara UNGUREANU, Aura Elena AMIRONESEI   +1 more
doaj  

Neuromarketing – research and prediction of the future [PDF]

The International Journal of Management Science and Business Administration, 2014
The paper deals with neuromarketing, its techniques, the current status of research and the future prediction in this field of marketing. The first chapter brings the general overview about neuromarketing and briefly points out the history. It also represents six areas of practice which are branding, product design and innovation, advertising ...
openaire   +1 more source

Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use

Frontiers in Virtual Reality
Virtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto, S. Accardi, A. Fici, A. Fici, F. Piccoli, C. Rossi, M. Bilucaglia, V. Russo, V. Russo, M. Zito, M. Zito   +10 more
doaj   +1 more source