Results 21 to 30 of about 50,971,235 (165)

From social cognition to consumption: toward an EEG-based approach to consumer mentalizing [PDF]

Frontiers in Psychology
Chiara Casiraghi, Chiara Casiraghi, Margherita Zito, Margherita Zito, Vincenzo Russo, Vincenzo Russo   +5 more
doaj   +2 more sources

The contribution of cognitive neuroscience to neuromarketing [PDF]

, 2022
openCon questo lavoro ho voluto affrontare il tema del neuromarketing illustrando, in un primo momento, il concetto di marketing e le strategie messe in campo dalle aziende del tabacco per promuovere i propri marchi nonostante i divieti.
MENINI, NICOLÒ
core  

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

Frontiers in Human Neuroscience, 2023
There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim, Itamar Golan, Sharon Yefet, Dino J. Levy, Dino J. Levy   +4 more
doaj   +1 more source

Neuromarketing: history, trends and future development

Інтегровані комунікації, 2017
The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
doaj   +1 more source

Neuromarketing readiness in Malaysia: Where are we now? [PDF]

Journal of International Business, Economics and Entrepreneurship
In the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali, Lennora Putit, Azlin Shafinaz Mohamad Arshad, Yasmin Kamall Khan, Heny Hendryati   +4 more
doaj   +2 more sources

A Review of Eye-Tracking and fMRI Measurements in the Context of Neuromarketing and Consumer Purchasing Decisions in E-Commerce [PDF]

, 2023
openE-Commerce has experienced a staggering growth in recent years, compounded by the COVID-19 pandemic outbreak from March 2020 onwards. While the supply and the demand for online products has increased at an exponential level, this turn of events has ...
TANER, TEVFIK TEOMAN
core  

Limiting Aspects of Neuromarketing Research

Mednarodno Inovativno Poslovanje, 2019
Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing.
Milica Slijepčević, Nevenka Popović Šević, Ivana Radojević   +2 more
doaj   +1 more source

NEUROMARKETING IN INTERNATIONAL COMMERCIAL LAW [PDF]

Challenges of the Knowledge Society, 2021
Commercial advertising is absolutely necessary for traders who promote their products and services in order to attract consumers and to succeed on the market at the expense of their competitors.
Carmen Tamara UNGUREANU, Aura Elena AMIRONESEI   +1 more
doaj  

A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science

GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2022
Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric ...
Luis Camilo Ortigueira-Sánchez, Santiago Luis Risco-Martínez   +1 more
doaj   +2 more sources

Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use

Frontiers in Virtual Reality
Virtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto, S. Accardi, A. Fici, A. Fici, F. Piccoli, C. Rossi, M. Bilucaglia, V. Russo, V. Russo, M. Zito, M. Zito   +10 more
doaj   +1 more source