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The Development of Neuromarketing Research on Russian Market
Вестник Российского экономического университета имени Г. В. ПлехановаStudying customer behavior has always been one of the most popular trends of marketing research. Scientists were eager to get answers to the questions: how customer makes a decision about a purchase, what drives and motivates him/her and they always ...
A. L. Beloborodova
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Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics
Behavioral Sciences, 2022 (1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic
Lucília Cardoso +5 more
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Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages [PDF]
Frontiers in NeuroergonomicsThe application of neurophysiological techniques in marketing and consumer research has seen substantial growth in recent years. This review provides a comprehensive overview of how neuroscience has been integrated into consumer behavior research ...
Raveena Gupta +2 more
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Perspectives and Limitations of Neuromarketing Research Methods
Управленческие науки, 2019 In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness.
A. Yu. Nedelko
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Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
Communications, 2017 The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions.
Margareta Nadanyiova
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I DARE: IULM Dataset of Affective Responses [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +11 more
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Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention [PDF]
Journal of Tourism, Hotels and Heritage, 2023 In todays’ changing market, the world is no longer using same conventional marketing that depend on the rational consumers’ behavior. Neuromarketing provides techniques contributing in understanding tourists’ brains in terms of preference, memory, or ...
Dalia Amara
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Frontiers in Psychology, 2023 This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo +11 more
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Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
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Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
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