Results 11 to 20 of about 50,971,235 (165)
NEUROMARKETING IN MARKET RESEARCH [PDF]
Interdisciplinary Description of Complex Systems, 2016 Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye ...
Dijana Ćosić
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Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
Communications, 2017 The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions.
Margareta Nadanyiova
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Perspectives and Limitations of Neuromarketing Research Methods [PDF]
Управленческие науки, 2019 In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness.
A. Yu. Nedelko
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I DARE: IULM Dataset of Affective Responses [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +11 more
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Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
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USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC
Three Seas Economic Journal, 2022 This work determines the current state of research and its results in the field of neuromarketing and artificial intelligence, the attitude and awareness of society to the concepts, results, advantages and disadvantages.
Tetiana Yanchuk, Olga Fedchenko
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Methods and techniques of neuromarketing research [PDF]
Marketing (Beograd. 1991), 2021 Advances in the development of neuromarketing research methods and techniques, over the past two decades, have enabled their application not only for scientific purposes, but also for commercial purposes of researching consumer behavior.
Lukić Darko
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Neuromarketing: A bibliometric perspective of the field
Business Review, 2023 With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth.
Saniya Fayaz , Raja Rub Nawaz
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Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
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A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric
Luis Camilo Ortigueira-Sánchez +1 more
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