Results 11 to 20 of about 912 (167)
Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]
Frontiers in Psychology, 2022 Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu +10 more
doaj +4 more sources
Methods and techniques of neuromarketing research [PDF]
Marketing (Beograd. 1991), 2021 Advances in the development of neuromarketing research methods and techniques, over the past two decades, have enabled their application not only for scientific purposes, but also for commercial purposes of researching consumer behavior.
Lukić Darko
doaj +2 more sources
What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Journal of Theoretical and Applied Electronic Commerce Research, 2023 The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh +2 more
doaj +3 more sources
NEUROMARKETING IN MARKET RESEARCH [PDF]
Interdisciplinary Description of Complex Systems, 2016 Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye ...
Dijana Ćosić
doaj +3 more sources
Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits [PDF]
Frontiers in PsychologyBackgroundThis study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits.
Kanika Nagpal +4 more
doaj +2 more sources
The application of neuromarketing tools in communication research: A comprehensive review of trends
Psychology and Marketing, 2023 AbstractThis study provides an overview of the evolution of the body of knowledge, current research streams, potential new domains, and theoretical models of interest for neuromarketing research developed in the field of communication. Neuromarketing is defined here as research applying psychophysiological or neuroscience methods in communication.
Casado Aranda, Luis Alberto +3 more
exaly +3 more sources
Limiting Aspects of Neuromarketing Research
Mednarodno Inovativno Poslovanje, 2019 Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing.
Milica Slijepčević +2 more
doaj +2 more sources
Neuromarketing research in the last five years: a bibliometric analysis [PDF]
Cogent Business and Management, 2021 Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools employed in the empirical research in the last five years ...
Nor Zafir Md Salleh +2 more
exaly +5 more sources
On the use of EEG or MEG brain imaging tools in neuromarketing research. [PDF]
Comput Intell Neurosci, 2011 Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with the functional Magnetic Resonance Imaging (fMRI ...
Vecchiato G +11 more
europepmc +5 more sources
Unveiling Neuromarketing and Its Research Methodology
Encyclopedia, 2022 Neuromarketing is the union of cognitive psychology, which studies mental processes, neurology and neurophysiology, which study the functioning and responses of the brain and body physiology to external stimuli, and marketing, which studies valuable exchanges, to explain marketing effects on customers’ and consumers’ behaviours and on buying and ...
Àkos Varga, Marcelo Royo Vela
exaly +4 more sources