Results 11 to 20 of about 11,200 (215)
On the use of EEG or MEG brain imaging tools in neuromarketing research. [PDF]
Comput Intell Neurosci, 2011 Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with the functional Magnetic Resonance Imaging (fMRI ...
Vecchiato G +11 more
europepmc +5 more sources
Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages [PDF]
Frontiers in NeuroergonomicsThe application of neurophysiological techniques in marketing and consumer research has seen substantial growth in recent years. This review provides a comprehensive overview of how neuroscience has been integrated into consumer behavior research ...
Raveena Gupta +2 more
doaj +2 more sources
The Development of Neuromarketing Research on Russian Market
Вестник Российского экономического университета имени Г. В. ПлехановаStudying customer behavior has always been one of the most popular trends of marketing research. Scientists were eager to get answers to the questions: how customer makes a decision about a purchase, what drives and motivates him/her and they always ...
A. L. Beloborodova
doaj +2 more sources
Perspectives and Limitations of Neuromarketing Research Methods
Управленческие науки, 2019 In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness.
A. Yu. Nedelko
doaj +3 more sources
Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics
Behavioral Sciences, 2022 (1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic
Lucília Cardoso +5 more
doaj +3 more sources
I DARE: IULM Dataset of Affective Responses [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +11 more
doaj +2 more sources
Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
doaj +1 more source
Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
doaj +1 more source
USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC
Three Seas Economic Journal, 2022 This work determines the current state of research and its results in the field of neuromarketing and artificial intelligence, the attitude and awareness of society to the concepts, results, advantages and disadvantages.
Tetiana Yanchuk, Olga Fedchenko
doaj +1 more source
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
doaj +1 more source