Results 31 to 40 of about 8,043 (167)
Neuromarketing: emotion and unconscious underlying the decision making process
, 2023 openLa presente tesi di laurea svolge un'indagine approfondita nel campo del neuromarketing, per comprendere come il cervello dei consumatori reagisce agli stimoli di marketing e come queste reazioni influenzino le decisioni d'acquisto.
ZERBINI, FRANCESCA
core
Management şi MarketingThis exploratory laboratory study examines whether different content types of digital product presentation are associated with differences in subjective evaluation and global visual processing.
Róbert Štefko +2 more
doaj +1 more source
Sustainable Development, EarlyView.ABSTRACT Food waste poses escalating environmental costs and economic losses, with near‐expiration‐date bias limiting the effectiveness of discount‐based waste‐reduction initiatives. This study examines how expiration‐date cues, interacting with consumer identity, shape responses to discounted meat products through emotional and neural mechanisms in ...
Muni Ni‐Ying +3 more
wiley +1 more source
Neurophysiological Methods in Accounting and Finance
Journal of International Financial Management &Accounting, EarlyView.ABSTRACT Recent advances in neuroscience have made neurophysiological methods increasingly accessible, creating a timely opportunity to rethink how accounting and financial decisions are studied. Yet accounting and finance research has been slow to exploit its full potential.
Gaia Bassani, Silvio Vismara
wiley +1 more source
A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric
Luis Camilo Ortigueira-Sánchez +1 more
doaj +1 more source
From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion
Journal of Consumer Behaviour, Volume 25, Issue 5, Page 2720-2746, September 2026.ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley +1 more source
NEUROMARKETING TOOLS: ETHICAL SIDE OF INFLUENCE ON CONSUMER BEHAVIORAL REACTIONS
Наука КрасноярьяDespite the growing popularity of neuromarketing, its use faces certain problems. First of all, consumers and society have concerns about the ethical component of neuromarketing and the possibility of its use to manipulate consumer behavior. In addition,
Veronika R. Akaeva, Nyria G. Hametova
doaj +1 more source
Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, Volume 43, Issue 9, Page 2132-2143, September 2026.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley +1 more source
Ethics and neuromarketing 2015–2025: the lost opportunity [PDF]
Journal of Ethics in Entrepreneurship and TechnologyPurpose – This paper aims to examine the past decade of the relationship between ethics and neuromarketing. While neuromarketing is increasingly used in an ever-greater area of applications, the discussion around ethics is infrequently discussed.
Andrew Robert Thomas
doaj +1 more source
Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021
Frontiers in Psychology, 2022 Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu +10 more
doaj +1 more source