Results 21 to 30 of about 16,573 (204)
From virtual reality to augmented reality: A neuromarketing perspective [PDF]
Frontiers in Psychology, 2022 Vincenzo Russo +5 more
doaj +2 more sources
Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
doaj +1 more source
Revista Interface TecnológicaNeuromarketing, a controversial field that integrates neuroscience and marketing principles, explores the mechanisms that influence consumer behavior. This systematic review examines the role of emotions and senses in consumer decision-making by drawing insights from 16 empirical studies that employ neuromarketing techniques.
Rodolfo Cordeiro +3 more
+5 more sources
DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
Frontiers in Human Neuroscience, 2023 There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim +4 more
doaj +1 more source
Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
doaj +1 more source
Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex [PDF]
SHS Web of Conferences, 2019 The authors analyzed the basic trends in development of marketing communications in Ukraine and defined efficient innovating marketing methods, one of which is neuromarketing.
Syvolovska Olena +3 more
doaj +1 more source
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
doaj +1 more source
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
core +1 more source
Anàlisi: Quaderns de Comunicació i Cultura, 2016 Una de las cuestiones recurrentes en publicidad está relacionada con la eficacia de la misma. En ocasiones, se mencionan los premios de publicidad obtenidos por los spots en festivales como medida de éxito. Sin embargo, los procesos psíquicos de atención
Alejandro Tapia Frade +2 more
doaj +1 more source