Results 21 to 30 of about 8,043 (167)
European Research on Management and Business Economics, 2020 The importance of branding in marketing strategies makes it essential to understand the elements that give value-added to the brands. The very nature of ecological brands adds value to them.
Antonio González-Morales +2 more
doaj +1 more source
Vivat Academia, 2016 En este trabajo se muestran los resultados de un experimento de neurociencia sobre el primer capítulo de la serie americana Forever, en el que se midió simultáneamente la actividad electrodérmica de un grupo de 30 personas usando la tecnología ...
Alejandro Tapia Frade +1 more
doaj +1 more source
Neuromarketing: A bibliometric perspective of the field
Business Review, 2023 With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth.
Saniya Fayaz , Raja Rub Nawaz
doaj +1 more source
NEUROMARKETING IN INTERNATIONAL COMMERCIAL LAW [PDF]
Challenges of the Knowledge Society, 2021 Commercial advertising is absolutely necessary for traders who promote their products and services in order to attract consumers and to succeed on the market at the expense of their competitors.
Carmen Tamara UNGUREANU +1 more
doaj
NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR
International Journal of Innovative Technologies in Economy, 2019 Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products.
Rano Nazarova +1 more
doaj +1 more source
Neuromarketing: history, trends and future development
Інтегровані комунікації, 2017 The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
doaj +1 more source
A Review of Eye-Tracking and fMRI Measurements in the Context of Neuromarketing and Consumer Purchasing Decisions in E-Commerce [PDF]
, 2023 openE-Commerce has experienced a staggering growth in recent years, compounded by the COVID-19 pandemic outbreak from March 2020 onwards. While the supply and the demand for online products has increased at an exponential level, this turn of events has ...
TANER, TEVFIK TEOMAN
core
Neuromarketing readiness in Malaysia: Where are we now? [PDF]
Journal of International Business, Economics and EntrepreneurshipIn the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali +4 more
doaj +2 more sources
Frontiers in Virtual RealityVirtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto +10 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates how organizations can strategically design climate change advertising to foster greater consumer involvement by comparing the effectiveness of promotion‐ and prevention‐focused advertising appeals. Using a sequential explanatory mixed‐methods design, a facial coding experiment revealed that promotion appeals reduced ...
Valentina Mazzoli +3 more
wiley +1 more source