Results 21 to 30 of about 1,268 (158)
DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
Frontiers in Human Neuroscience, 2023 There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim +4 more
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Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
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SynergíaTrabajo Fin de Grado-Universidad Pontificia de Salamanca, Facultad de Psicología ...
Rodolfo Cordeiro +3 more
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Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex [PDF]
SHS Web of Conferences, 2019 The authors analyzed the basic trends in development of marketing communications in Ukraine and defined efficient innovating marketing methods, one of which is neuromarketing.
Syvolovska Olena +3 more
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THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY
Сучасний стан наукових досліджень та технологій в промисловості, 2020 The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova +2 more
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USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC
Three Seas Economic Journal, 2022 This work determines the current state of research and its results in the field of neuromarketing and artificial intelligence, the attitude and awareness of society to the concepts, results, advantages and disadvantages.
Tetiana Yanchuk, Olga Fedchenko
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Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention [PDF]
Journal of Tourism, Hotels and Heritage, 2023 In todays’ changing market, the world is no longer using same conventional marketing that depend on the rational consumers’ behavior. Neuromarketing provides techniques contributing in understanding tourists’ brains in terms of preference, memory, or ...
Dalia Amara
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Anàlisi: Quaderns de Comunicació i Cultura, 2016 Una de las cuestiones recurrentes en publicidad está relacionada con la eficacia de la misma. En ocasiones, se mencionan los premios de publicidad obtenidos por los spots en festivales como medida de éxito. Sin embargo, los procesos psíquicos de atención
Alejandro Tapia Frade +2 more
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The effect of political neuromarketing 2.0 on election outcomes: The case of Trump’s presidential campaign 2016 [PDF]
Review of Economics and Political Science, 2021 Purpose – The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump’s ...
Islam Mohamed Hegazy
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Contributions of Neuromarketing to Design
Proceedings of the 17th International Joint Conference on e-Business and Telecommunications, 2020 The reported study aims to assign different perspectives for reflection; to consider how neuromarketing can assist in understanding consumer behavior, intending to investigate the best way to develop products and improve communication through neuroscience.
Costa-Lobo, C. +2 more
openaire +2 more sources