Results 41 to 50 of about 16,573 (204)
Journal of Innovation & Knowledge, 2022 As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched.
Hedda Martina Šola +2 more
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Neurosciences au service de la communication commerciale : manipulation et éthique - Une critique du neuromarketing [PDF]
, 2013 title : Neurosciences in the service of marketing communication: manipulation and ethics- A critique of neuromarketing Abstract : By using knowledge in neurosciences, the neuromarketing claims to be capable of influencing the purchasing behavior of the ...
Benoit, Denis, Courbet, Didier
core +2 more sources
Fundamentos del neuromarketing desde la neurociencia del consumidor para la generación de confianza [PDF]
, 2016 [Resumen] Este documento recopila, a través de una revisión bibliográfica, los fundamentos del neuromarketing, desde la neurociencia del consumidor, para la generación de confianza a través de los medios sociales digitales.
Tinoco-Egas, Raquel
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Neuromarketing: history, trends and future development
Інтегровані комунікації, 2017 The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine.
Sofia Kurban
doaj +1 more source
Neurophysiological Profile of Antismoking Campaigns [PDF]
, 2018 Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke.
Aricò, Pietro +8 more
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Frontiers in Virtual RealityVirtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto +10 more
doaj +1 more source
Neuromarketing readiness in Malaysia: Where are we now? [PDF]
Journal of International Business, Economics and EntrepreneurshipIn the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing.
Azrin Ali +4 more
doaj +2 more sources
IMPULSE moment-by-moment test:An implicit measure of affective responses to audiovisual televised or digital advertisements [PDF]
, 2020 IMPULSE is a novel method for detecting affective responses to dynamic audiovisual content. It is an implicit reaction time test that is carried out while an audiovisual clip (e.g., a television commercial) plays in the background and measures feelings ...
Calvert, Gemma A. +3 more
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Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, EarlyView.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley +1 more source
Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli. [PDF]
, 2003 The effect that certain publicity campaigns, brands and products have upon us, from a cognitive and emotional point of view, is being assessed, by measuring the attention, the encoding and the emotional engagement.
Sebastian, Vlăsceanu
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