Results 41 to 50 of about 8,043 (167)
Developing World Bioethics, Volume 26, Issue 3, Page 212-226, September 2026.ABSTRACT Mental privacy is a growing concern as neurotechnologies and digital mental health tools collect and process sensitive brain‐related data. In South Africa, cultural and religious diversity adds complexity to protecting mental privacy, with traditional healing practices, communal decision‐making, and spiritual beliefs influencing mental health ...
Marietjie Botes +4 more
wiley +1 more source
Ethical Issues in Neuromarketing: "I Consume, Therefore I am!"
, 2015 Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales ...
IŞIL ÜLMAN, FATMA YEŞİM +2 more
core +1 more source
Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda
International Journal of Consumer Studies, Volume 50, Issue 5, September 2026.ABSTRACT As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires.
Fatih Celik +4 more
wiley +1 more source
Diseño de una estrategia de neuromarketing para el fortalecimiento de la atención al cliente externo en la empresa Rubbercom [PDF]
, 2017 1. Antecedentes de la Investigación. - 2.Marco Teórico. - 3. Metodologia. - 4. Análisis de Resultados. - 5. Propuesta. - 6. Conclusiones y Recomendaciones.El presente proyecto de investigación consiste en diseñar una estrategia de Neuromarketing para ...
Molina Córdova, Valeria Monserrath
core +2 more sources
Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
doaj
Psychology &Marketing, Volume 43, Issue 6, Page 1472-1487, June 2026.ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi +2 more
wiley +1 more source
Neuromarketing and data analytics
, 2022 En este ensayo se explica la relación y utilidad que el análisis de datos se puede desenvolver en el área de neuromarketing. Desarrollando una mejor gestión en la interpretación, organización y proyección de los resultados obtenidos.
Tapia Rodríguez, Nicolas David
core +1 more source
Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations
Creativity and Innovation Management, Volume 35, Issue 2, Page 395-410, June 2026.ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti +2 more
wiley +1 more source
Relationship of neuromarketing and packaging
, 2020 A neuromarketing önmagában véve csak egy módszer, de remek lehetőséget ad arra, hogy az eladók jobban megértsék a fogyasztókat. Napjainkban a fogyasztót vásárlás közben számtalan inger éri, többek között a termékcsomagolások feltűnni és jeleskedni ...
Bicskei, Krisztina
core
The human brain and decision-making processes: how neuromarketing investigates purchase decisions
, 2023 openPrendere una decisione d’acquisto è un processo complesso ed è spesso condizionato da stimoli al di fuori del nostro controllo risultando quindi irrazionale.
CALDARELLA, EMMA
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