Results 41 to 50 of about 1,268 (158)
From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion
Journal of Consumer Behaviour, EarlyView.ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley +1 more source
Sustainable Development, EarlyView.ABSTRACT Food waste poses escalating environmental costs and economic losses, with near‐expiration‐date bias limiting the effectiveness of discount‐based waste‐reduction initiatives. This study examines how expiration‐date cues, interacting with consumer identity, shape responses to discounted meat products through emotional and neural mechanisms in ...
Muni Ni‐Ying +3 more
wiley +1 more source
Developing World Bioethics, EarlyView.ABSTRACT Mental privacy is a growing concern as neurotechnologies and digital mental health tools collect and process sensitive brain‐related data. In South Africa, cultural and religious diversity adds complexity to protecting mental privacy, with traditional healing practices, communal decision‐making, and spiritual beliefs influencing mental health ...
Marietjie Botes +4 more
wiley +1 more source
NEUROMARKETING TOOLS: ETHICAL SIDE OF INFLUENCE ON CONSUMER BEHAVIORAL REACTIONS
Наука КрасноярьяDespite the growing popularity of neuromarketing, its use faces certain problems. First of all, consumers and society have concerns about the ethical component of neuromarketing and the possibility of its use to manipulate consumer behavior. In addition,
Veronika R. Akaeva, Nyria G. Hametova
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What Can Neuromarketing Tell Us about Food Packaging?
Foods, 2020 Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya +2 more
doaj +1 more source
Neurophysiological Methods in Accounting and Finance
Journal of International Financial Management &Accounting, EarlyView.ABSTRACT Recent advances in neuroscience have made neurophysiological methods increasingly accessible, creating a timely opportunity to rethink how accounting and financial decisions are studied. Yet accounting and finance research has been slow to exploit its full potential.
Gaia Bassani, Silvio Vismara
wiley +1 more source
Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, Volume 43, Issue 9, Page 2132-2143, September 2026.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
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Ethics and neuromarketing 2015–2025: the lost opportunity [PDF]
Journal of Ethics in Entrepreneurship and TechnologyPurpose – This paper aims to examine the past decade of the relationship between ethics and neuromarketing. While neuromarketing is increasingly used in an ever-greater area of applications, the discussion around ethics is infrequently discussed.
Andrew Robert Thomas
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A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric
Luis Camilo Ortigueira-Sánchez +1 more
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Psychology &Marketing, Volume 43, Issue 6, Page 1472-1487, June 2026.ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi +2 more
wiley +1 more source