Results 61 to 70 of about 16,573 (204)
A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2021 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric
Luis Camilo Ortigueira-Sánchez +1 more
doaj +1 more source
Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel +3 more
wiley +1 more source
Conducting neuromarketing studies ethically-practitioner perspectives
Cogent Psychology, 2017 Understanding consumer behavior has always been a marketer’s goal. No wonder that, with the emergence of consumer neuroscience, which promised to shed light into what made consumers tick, companies were attracted to this new field.
David Hensel +3 more
doaj +1 more source
Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda
International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne +1 more
wiley +1 more source
Neuromarketing as a new direction of consumer behavior research
Проблеми теорії та методології бухгалтерського обліку, контролю і аналізуThe impact of Industry 4.0 and its tools on the development of marketing have been analyzed. The features of neuromarketing as an element of the digital marketing paradigm have been grounded.
T.O. Zavalii +2 more
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Vivat Academia, 2017 Este trabajo presenta los resultados de un experimento de neurociencia sobre un grupo de 20 personas aplicado al consumo audiovisual, en concreto spots de televisión. El método usado fue la medición y análisis de su actividad electrodérmica.
Alejandro Tapia Frade +2 more
doaj +1 more source
Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
doaj
NEUROMARKETING IN MARKET RESEARCH [PDF]
Interdisciplinary Description of Complex Systems, 2016 Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye ...
Dijana Ćosić
doaj +1 more source
Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions [PDF]
, 2011 Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods.
Jeff Chester, Kathryn Montgomery
core
The use of neuromarketing and sensory marketing at events: A case study [PDF]
, 2017 [Resumen] A partir de las últimas décadas del pasado siglo se han implementado diversas técnicas de marketing derivadas de estudios realizados en diferentes áreas del conocimiento, como la psicología o la neurociencia.
Guerra Serrano, Alberto +1 more
core +2 more sources