Results 61 to 70 of about 1,268 (158)

The Significance and Ramifications of Neuromarketing Strategies: An Investigation of Consumer Behavior Analysis, Prediction, and Purchase Intent Assessment

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
This study investigates the definition and connotations of neuromarketing strategies in terms of analyzing, forecasting, and measuring consumer behavior and purchase intention. Current neuromarketing studies are mostly laboratory‐based, with a concentration in developed economies, and generally focus on homogeneous effectiveness, with a dearth of data ...
Salma Akter, Md. Kawsar, Salman Yadad Khan, Tianan Yang   +3 more
wiley   +1 more source

Chaotic Archerfish Optimizer–Enhanced Double‐Attention Dense BiGRU for Video‐Based Facial Expression Recognition

International Journal of Intelligent Systems, Volume 2026, Issue 1, 2026.
Facial expression recognition (FER) is a growing and important area of pattern recognition research. In today’s application domains, such as the identification of human facial expression, deep learning techniques have gained popularity. The expressions on people’s faces reveal their motives and emotional actions.
R. Punithavathi, C. Kumar, R. Saravana Kumar, Abhinandan Routray, Richard Murray   +4 more
wiley   +1 more source

Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne, W. H. Thejani Madhuhansi   +1 more
wiley   +1 more source

Rethinking the Customer Journey: Impact of AI for Consumers and Businesses—A Systematic Literature Review and Research Agenda

International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.
ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley   +1 more source

Conjoint fMRI method for shortening analysis time

Cogent Psychology, 2018
Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj   +1 more source

Neuroviraler

Akademisk Kvarter, 2012
Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli.
Ole Ertløv Hansen, Jonas Bjørn Olsen
doaj   +1 more source

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, Jesús García‐Madariaga, Nadine R. Gier‐Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel   +9 more
wiley   +1 more source

The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data

Journal of Consumer Behaviour, Volume 24, Issue 5, Page 2293-2315, September 2025.
ABSTRACT Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision‐making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery.
Nicolas Hamelin, Lars‐Erik Casper Ferm, Zsuzsa Reka Huszar, Park Thaichon, Sara Quach   +4 more
wiley   +1 more source

Neuromarketing in Digital Epoch: Situation and Propsects of Development

Вестник Российского экономического университета имени Г. В. Плеханова
The article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
doaj   +1 more source

Analysis of Flight Search on the Web Using Eye‐Tracking

Journal of Sensory Studies, Volume 40, Issue 4, August 2025.
ABSTRACT This paper explores consumer behavior during online flight searches using eye‐tracking technology, focusing on visual attention and decision‐making on e‐commerce platforms. The study involved 32 university students, aged 19–25, tasked with finding flights based on specific requirements.
Róbert Štefko, Ivana Ondrijová, Dávid Miško, Anna Tomková   +3 more
wiley   +1 more source