Results 61 to 70 of about 8,043 (167)
Neuromarketing Insights for Start-Up Companies
, 2020 As the academic interest about start-ups grows, researchers explore reasons behind start-up failures or success stories, and they aim to develop guides for entrepreneurs to succeed.
Girisken, Arzu Çakar +1 more
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Akademisk Kvarter, 2012 Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli.
Ole Ertløv Hansen, Jonas Bjørn Olsen
doaj +1 more source
International Journal of Intelligent Systems, Volume 2026, Issue 1, 2026.Facial expression recognition (FER) is a growing and important area of pattern recognition research. In today’s application domains, such as the identification of human facial expression, deep learning techniques have gained popularity. The expressions on people’s faces reveal their motives and emotional actions.
R. Punithavathi +4 more
wiley +1 more source
NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND [PDF]
Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ...
Pop Ciprian-Marcel +3 more
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Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
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Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda
International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision‐making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the ...
Lucie K. Ozanne +1 more
wiley +1 more source
Introducción al Neuromarketing
, 2019 Objeto de aprendizaje: Presentación multimediaEn este recurso educativo se realiza un recuento de los conceptos básicos sobre el neuromarketing.1. Puntos de encuentro entre conocimiento y tecnología2. Campos de acción2.1. ¿Cuáles son esas tecnologías?3. ¿
Erika Alejandra Mosquera Núñez +1 more
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International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley +1 more source
Ethical aspects of neuromarketing
, 2017 A neuromarketing egy nagyon hatékony kutatási eszközcsoport mely még nagyon gyerekcipőben jár. Ennek pedig szerves része a használat etikus keretrendszerének kialakítása. Dolgozatommal ehhez kívántam hozzájárulni.
Lénárt, Julianna
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Neuromarketing in Digital Epoch: Situation and Propsects of Development
Вестник Российского экономического университета имени Г. В. ПлехановаThe article provides analysis of neuromarketing concept in the context of digital transformation of today’s society and presents key methods of neuromarketing research.
N. Yu. Voziyanova, N. V. Kameneva
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