Results 81 to 90 of about 1,268 (158)

Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis

Frontiers in Behavioral Neuroscience
Perspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and ...
Marco Bilucaglia, Marco Bilucaglia, Chiara Casiraghi, Chiara Casiraghi, Vincenzo Russo, Vincenzo Russo, Margherita Zito, Margherita Zito   +7 more
doaj   +1 more source

El neuromarketing en el posicionamiento del sector hotelero en Villahermosa, Tabasco

Investigación Valdizana
El artículo describe el nivel de influencia del neuromarketing en el posicionamiento de los hoteles de Villahermosa Tabasco; el neuromarketing es una herramienta que ha tomado relevancia y se ha convertido en una de las más utilizadas por las empresas ...
Danna P. Toledo-Sánchez, Cecilia García-Muñoz-Aparicio   +1 more
doaj   +1 more source

ETHICAL ASPECTS OF NEUROMARKETING

12th Annual International Bata Conference, 2016
Due to the development of new technologies and new neuroscience findings, the desire to understand the brain of the consumer is increasing. Methods of neuromarketing can be used to identify the needs and wishes of consumers. The acquired information can then be applied to marketing, which helps to persuade, inform or influence current and also ...
openaire   +2 more sources

Neuromarketing in Market Research

Interdisciplinary Description of Complex Systems : INDECS, 2016
Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli.
openaire   +3 more sources

Assessing functional impulsivity using functional near-infrared spectroscopy. [PDF]

Front Neuroergon, 2023
Nakazawa K, Hirabayashi K, Kawai W, Kyutoku Y, Kawabata Duncan K, Dan I.   +5 more
europepmc   +1 more source

A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]

Brain Inform
Kalaganis FP, Georgiadis K, Oikonomou VP, Laskaris NA, Nikolopoulos S, Kompatsiaris I.   +5 more
europepmc   +1 more source

Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception. [PDF]

Front Hum Neurosci, 2023
Çakar T, Filiz G.
europepmc   +1 more source

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]

Front Neuroergon
Gupta R, Kapoor AP, Verma HV.
europepmc   +1 more source

Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]

Ann Neurosci
Ts S, Gupta SK, Laishram L.
europepmc   +1 more source

Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]

Front Hum Neurosci
Ishtiaque F, Miya MTI, Mashrur FR, Rahman KM, Vaidyanathan R, Anwar SF, Sarker F, Ali NA, Tat HH, Mamun KA.   +9 more
europepmc   +1 more source