Results 71 to 80 of about 1,268 (158)
Review of Management and Economic Engineering, 2020 This article aims to provide an overview of the neuromarketing field. The evolution of the marketing field is highlighted by this new field, taking into account the unconscious component of the consumer which is closely related to the emotional part of individuals, representing the binder in the purchasing decision-making process.
Drd. Ancuța REMETE +2 more
openaire +1 more source
Limiting Aspects of Neuromarketing Research
Mednarodno Inovativno Poslovanje, 2019 Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing.
Milica Slijepčević +2 more
doaj +1 more source
Mercados y Negocios, 2016 El conocimiento del neuromarketing, se puede considerar como el soporte en una estrategia para mejorar la calidad en el servicio de las PYMES. La investigación analizó la relación entre el neuromarketing y la calidad en el servicio en las ventas al ...
Jovanna Nathalie Cervantes Guzmán +2 more
doaj +3 more sources
Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach
Universidad y Empresa, 2012 Consumer neuroscience allows a fullest and objective understanding about desires andactions of consumers, turning itself in a fickle tool to the use of the companies and to improve their Marketing strategies. The use of the Neuroscientific methods to the
César Salazar
doaj
Redefining Neuromarketing as an Integrated Science of Influence
Frontiers in Human Neuroscience, 2015 Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination
Hans C. Breiter +28 more
doaj +1 more source
The Development of Neuromarketing Research on Russian Market
Вестник Российского экономического университета имени Г. В. ПлехановаStudying customer behavior has always been one of the most popular trends of marketing research. Scientists were eager to get answers to the questions: how customer makes a decision about a purchase, what drives and motivates him/her and they always ...
A. L. Beloborodova
doaj +1 more source
Amfiteatru Economic, 2014 A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and
Nicolae Al. Pop +2 more
doaj
A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science
GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología, 2022 Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric ...
Luis Camilo Ortigueira-Sánchez +1 more
doaj
EMOEYE: DEEP LEARNING ALGORITHM FOR EMOTION DETECTION IN EYE-TRACKING AND BIOMETRICS DATA
IBRO Neuroscience Reports, 2023 Ekaterina Ivanina +2 more
doaj +1 more source
International Journal of Engineering Business ManagementArtificial intelligence (AI) is reshaping neuromarketing by enabling the real-time analysis of neurometric, biometric, and psychometric data to optimize consumer engagement.
Rocsana Bucea-Manea-Țoniş +4 more
doaj +1 more source