Results 71 to 80 of about 16,573 (204)
International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT The rapid emergence of artificial intelligence (AI) is fundamentally transforming the relationship between consumers and businesses, introducing new dynamics that remain only partially understood. Although this relationship has long been examined in the research domains of consumer behavior and customer relationship management, the new AI ...
Jorge Gouveia, Susana Santos
wiley +1 more source
How to Conduct Valuable Marketing Research With Neurophysiological Tools
Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne +9 more
wiley +1 more source
Journal of Consumer Behaviour, Volume 24, Issue 5, Page 2293-2315, September 2025.ABSTRACT Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision‐making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery.
Nicolas Hamelin +4 more
wiley +1 more source
Analysis of Flight Search on the Web Using Eye‐Tracking
Journal of Sensory Studies, Volume 40, Issue 4, August 2025.ABSTRACT This paper explores consumer behavior during online flight searches using eye‐tracking technology, focusing on visual attention and decision‐making on e‐commerce platforms. The study involved 32 university students, aged 19–25, tasked with finding flights based on specific requirements.
Róbert Štefko +3 more
wiley +1 more source
Food Science &Nutrition, Volume 13, Issue 5, May 2025.Across two complementary studies, pasta consumption was found to be significantly associated with increased happiness, particularly when consumed in social settings. Implicit and explicit assessments showed strong positive emotional responses towards pasta, and mindfulness was found to enhance these effects.
F. Grosso, A. Bonanomi, F. Pagnini
wiley +1 more source
Brain and Behavior, Volume 15, Issue 2, February 2025.Abstract Purpose Humans obtain most of their information from visual stimuli. The perception of these stimuli may be modulated by the ongoing pre‐stimulus brain activities. Depending on the task design, the processing of different cognitive functions such as spatial attention, feature‐based attention, temporal attention, arousal, and mental imagery may
Narjes Soltani Dehaghani, Mojtaba Zarei
wiley +1 more source
Conjoint fMRI method for shortening analysis time
Cogent Psychology, 2018 Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005.
Jarmo Heinonen
doaj +1 more source
Journal of Consumer Behaviour, Volume 24, Issue 1, Page 436-454, January 2025.ABSTRACT In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost‐cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing.
Carsten D. Schultz, Patrick Zacheus
wiley +1 more source
Akademisk Kvarter, 2012 Ole Ertløv Hansen and Jonas Bjørn Olsen Neuroviraler. (Neurovirals). Neuromarketing seeks to study people's physical reaction to various visual and sensuous stimuli.
Ole Ertløv Hansen, Jonas Bjørn Olsen
doaj +1 more source
Neuromarketing y Memoria: Implicaciones para la Comunicación Publicitaria [PDF]
, 2013 Memory is a relevant and fundamental part of advertising and advertising research. It is usually obvious to include the study of memory on any given research project.
de Balanzó Bono, Cristina +1 more
core +2 more sources