Results 91 to 100 of about 1,268 (158)

Exploring global trends and future directions in advertising research: A focus on consumer behavior. [PDF]

Curr Psychol, 2023
Alsharif AH, Salleh NZM, Alrawad M, Lutfi A.   +3 more
europepmc   +1 more source

Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing. [PDF]

Behav Sci (Basel)
Šola HM, Khawaja S, Qureshi FH.
europepmc   +1 more source

An Eye-Tracking and Forecasting Experiment on Consumer Purchasing Decisions Through Product Reviews. [PDF]

J Eye Mov Res
Sarac SB, Atici KB, Bezci I, Dansuk AE, Yildirim FS.   +4 more
europepmc   +1 more source

From virtual reality to augmented reality: A neuromarketing perspective. [PDF]

Front Psychol, 2022
Russo V, Bilucaglia M, Zito M.
europepmc   +1 more source

Cognitive frontiers: neurotechnology and global internet governance. [PDF]

Front Digit Health
Radu R.
europepmc   +1 more source

A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. [PDF]

Brain Inform, 2022
Byrne A, Bonfiglio E, Rigby C, Edelstyn N.   +3 more
europepmc   +1 more source

Fresh Pecorino Cheese Produced by Ewes Fed Silage with Prickly Pear By-Products: VOC, Chemical, and Sensory Characteristics Detected with a Neuro-Sensory Approach Combining EEG and TDS. [PDF]

Foods
Gannuscio R, Gifuni G, Maniaci G, Bongiorno D, Indelicato S, Lino C, Bilucaglia M, Fici A, Zito M, Russo V, Todaro M, Avellone G.   +11 more
europepmc   +1 more source

Integrating Science Media Literacy, Motivational Interviewing, and Neuromarketing Science to Increase Vaccine Education Confidence among U.S. Extension Professionals. [PDF]

Vaccines (Basel)
Austin EW, O'Donnell N, Rose P, Edwards Z, Sheftel A, Domgaard S, Mu D, Bolls P, Austin BW, Sutherland AD.   +9 more
europepmc   +1 more source

A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques. [PDF]

Brain Inform
Khondakar MFK, Sarowar MH, Chowdhury MH, Majumder S, Hossain MA, Dewan MAA, Hossain QD.   +6 more
europepmc   +1 more source

Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. [PDF]

Behav Sci (Basel)
Šola HM, Qureshi FH, Khawaja S.
europepmc   +1 more source