The influence of message frame and product type on green consumer purchase decisions : an ERPs study. [PDF]
Sci RepWei Q +6 more
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Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]
Ann NeurosciBajpai M +4 more
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A Study of Reliability and Validity of Constructs of Neuromarketing Among Indian Consumers. [PDF]
Ann NeurosciTraymbak S, Shukla A, Dutta M.
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An Exploratory Eye-Tracking Study of Breast-Cancer Screening Ads: A Visual Analytics Framework and Descriptive Atlas. [PDF]
J Eye Mov ResYfantidou I, Balaskas S, Skandali D.
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Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]
J Eye Mov ResSinha M, Misra M, Mishra S.
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Exploiting adaptive neuro-fuzzy inference systems for cognitive patterns in multimodal brain signal analysis. [PDF]
Sci RepThamaraimanalan T +3 more
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The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis. [PDF]
Hum Vaccin ImmunotherHana Frade JL +2 more
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Electroencephalography-based neural indicators of texture preference for cosmetic formulations. [PDF]
Front NeurosciCheon HR +7 more
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Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment. [PDF]
Front Hum NeurosciEremenko J +8 more
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