Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience. [PDF]
Front Hum NeurosciBilucaglia M +5 more
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Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]
Front Hum NeurosciIshtiaque F +9 more
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Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception. [PDF]
Front Hum Neurosci, 2023 Çakar T, Filiz G.
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, 2019 Si bien el neuromarketing aparece como una nueva disciplina que permite a las empresas conocer el comportamiento cerebral al momento de tomar decisiones de compra; el storytelling tiene un fin diferente, a partir de una historia, generar una emoción en ...
Peralta Carvajal, Ivonne Carolina
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Willingness Towards and Associated Factors in Receiving COVID-19 Vaccination During and After the Pandemic. [PDF]
Vaccines (Basel)Chan PS, Wang Z.
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Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products. [PDF]
PLoS OneBak S, Shin J, Kim D, Kim S.
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The Neuroscience of Marketing: Noninvasive Neuromarketing Methods for Understanding Consumer Choice and Priorities. [PDF]
F1000ResK P, P V SP, S A R, J CRG, V G J.
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EEG Signal Processing Techniques and Applications. [PDF]
Sensors (Basel), 2023 Zhao Y, He F, Guo Y.
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From social cognition to consumption: toward an EEG-based approach to consumer mentalizing. [PDF]
Front PsycholCasiraghi C, Zito M, Russo V.
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A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing. [PDF]
Sensors (Basel), 2023 Oikonomou VP +4 more
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