Results 101 to 110 of about 8,043 (167)

¿Qué Permite la Psicología del Consumidor?

, 2019
Objeto de aprendizaje: Presentación multimediaEste material educativo identifica los conceptos básicos del neuromarketing y la psicología del consumidor.1. Introducción1.1. ¿Qué aporta el mercadeo?1.2.
Erika Alejandra Mosquera Núñez, Mosquera Núñez, Erika Alejandra   +1 more
core  

Importancia del neuromarketing en el sector empresarial colombiano durante el periodo 2019-2023

El neuromarketing proporciona una comprensión más profunda del comportamiento del consumidor, lo que lo convierte en un recurso estratégico fundamental para las empresas colombianas.
Mera García, Matilde Josefina, Gómez Pulgarin, Isaac Antonio   +1 more
core   +1 more source

Responsible Stimulus Selection in Neuromarketing: A Critical Narrative Review and Normative Framework for Ethical, Sustainable, and Replicable Consumer Research. [PDF]

Behav Sci (Basel)
Ruiz-Osta A, Montoro CI, Cristobal-Fransi E.   +2 more
europepmc   +1 more source

Assessing functional impulsivity using functional near-infrared spectroscopy. [PDF]

Front Neuroergon, 2023
Nakazawa K, Hirabayashi K, Kawai W, Kyutoku Y, Kawabata Duncan K, Dan I.   +5 more
europepmc   +1 more source

Editorial: Insights and innovations in consumer neuroscience. [PDF]

Front Hum Neurosci
Valesi R, Zito M, Casiraghi C, Russo V.
europepmc   +1 more source

Neuromarketing for children: The effects of neuropackaging on children's preferences

openLa disciplina del neuromarketing supera i limiti del marketing tradizionale avvicinandosi ai reali bisogni del consumatore e instaurando un rapporto di mutuo beneficio che ridefinisce i piani relazionali tra brand e utente.
GOBBATO, FRANCESCO
core  

Consumer Decision-Making and Ophthalmic Conditions: A Novel Area of Marketing Research. [PDF]

Rom J Ophthalmol
Gheorghe CM.
europepmc   +1 more source

A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]

Brain Inform
Kalaganis FP, Georgiadis K, Oikonomou VP, Laskaris NA, Nikolopoulos S, Kompatsiaris I.   +5 more
europepmc   +1 more source

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]

Front Neuroergon
Gupta R, Kapoor AP, Verma HV.
europepmc   +1 more source

Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]

Ann Neurosci
Ts S, Gupta SK, Laishram L.
europepmc   +1 more source