Results 101 to 110 of about 1,238 (137)
Law, neuroscience, and authenticity by design: protecting users' minds in the digital sphere. [PDF]
Front PsycholElena Popa Tache C, Sararu CS.
europepmc +1 more source
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2019
Понимание самых основных корней эмоций человека жизненно важна для понимания покупательского поведения потребителя. Прелесть нейромаркетинга заключается в его способности интегрироваться в маркетинговые стратегии.
Matthias Rothensee, Philipp Reiter
+12 more sources
Понимание самых основных корней эмоций человека жизненно важна для понимания покупательского поведения потребителя. Прелесть нейромаркетинга заключается в его способности интегрироваться в маркетинговые стратегии.
Matthias Rothensee, Philipp Reiter
+12 more sources
, 2010 Die werbliche Belastung der Konsumenten nimmt weiter zu, während die Werbewirksamkeit der Botschaften gleichzeitig sinkt. Wie können Unternehmen ihre Kunden erreichen, um die Produkte effizient zu vermarkten? Ein neuer Lösungsansatz hierfür könnte Neuromarketing sein.
Nufer, Gerd, Wallmeier, Miriam
+13 more sources
2017
The human behavior results from a joint activity of the nervous system with the sensory organs and endocrine glands. The nervous system plays a decisive role in the behavior and mental processes, coordinating the relationship that the body has with the external environment and ensuring the internal communication of the body.
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The human behavior results from a joint activity of the nervous system with the sensory organs and endocrine glands. The nervous system plays a decisive role in the behavior and mental processes, coordinating the relationship that the body has with the external environment and ensuring the internal communication of the body.
+5 more sources
The VINERS Neuromarketing System
2020 IEEE 10th International Conference on Intelligent Systems (IS), 2020The VINERS Neuromarketing system can determine the emotional, affective and physiological status of viewers; the effecttiveness of a video ad and its individual frames; video ads and frames that make the strongest impression and cause the most intense feelings; the effect of video ads on the short-term and long-term memory; ad frames that make viewers ...
Arturas Kaklauskas +2 more
openaire +1 more source
Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
SAGE Open, 2023Ahmed H Alsharif, Nor Zafir Md Salleh
exaly