Multimodal consumer choice prediction using EEG signals and eye tracking. [PDF]
Front Comput NeurosciUsman SM +4 more
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From Emotion to Action: How Framed Sustainability Messages Trigger Physiological Reactions and Influence Consumer Choices. [PDF]
Behav Sci (Basel)Tecău AS +7 more
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Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels. [PDF]
Behav Sci (Basel)Accardi S +5 more
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Wearable Functional Near-Infrared Spectroscopy (fNIRS) Monitoring of Prefrontal Activation and Connectivity During Purpose-Driven Consumption. [PDF]
Sensors (Basel)Kim D, Bak S, Kim S, Shin J.
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Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads. [PDF]
J Eye Mov ResBalaskas S, Yfantidou I, Skandali D.
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The Power of Time: Editorial on the Advantages of Electroencephalography (EEG) and Event-Related Potentials (ERPs) in Affective and Cognitive Neuroscience. [PDF]
Brain SciWalla P.
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Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. [PDF]
Behav Sci (Basel)Šola HM, Qureshi FH, Khawaja S.
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NeuroBioSense: A multidimensional dataset for neuromarketing analysis. [PDF]
Data BriefKocaçınar B +5 more
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Neurosustainability: A Scoping Review on the Neuro-Cognitive Bases of Sustainable Decision-Making. [PDF]
Brain SciRichelli L, Arioli M, Canessa N.
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