Results 121 to 130 of about 1,238 (137)

What is ‘neuromarketing’? A discussion and agenda for future research

International Journal of Psychophysiology, 2007
Nick Lee, Amanda J Broderick, Laura Chamberlain   +2 more
exaly  

Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer

European Journal of Marketing, 2018
Nick Lee, Laura Chamberlain
exaly  

Introduction to Neuromarketing and Consumer Neuroscience

Journal of Consumer Marketing, 2015
Sharad Agarwal
exaly  

Neuromarketing For Dummies

Journal of Consumer Marketing, 2014
Sharad Agarwal
exaly  

Neuromarketing empirical approaches and food choice: A systematic review

Food Research International, 2018
Antonio Stasi
exaly  

Neuromarketing: Conceptualization of neuromarketing usage in marketing process

2011
Neuroscience is a new scientific discipline studying people's nervous system and brain, and among other things discovering how they decide and what motivates them. One of the branches of this study is neuromarketing which becomes to be increasingly used as a marketing research methodology which claims to reveal what people really think not only what ...
openaire   +1 more source

Neuromarketing: Ethical Implications of its Use and Potential Misuse

Journal of Business Ethics, 2016
Steven J Stanton, Walter Sinnott-Armstrong, Scott A Huettel   +2 more
exaly  

Neuromarketing, Ethics, and Regulation: An Exploratory Analysis of Consumer Opinions and Sentiment on Blogs and Social Media

Journal of Consumer Policy, 2021
exaly  

Neuromarketing in Action: How to Talk and Sell to the Brain

Journal of Consumer Marketing, 2014
Sharad Agarwal
exaly  

Neuromarketing and sustainability: challenges and opportunities for Latin America

Latin American J of Management for Sustainable Development, 2014
Jorge Henrique Caldeira De Oliveira
exaly