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Neuromarketing research in the last five years: a bibliometric analysis
Cogent Business and Management, 2021Nor Zafir Md Salleh +2 more
exaly
This structured literature review examines the ethical dimensions of neuromarketing practices. Utilizing Scopus, papers were retrieved via a keyword search of “Neuromarketing and ethics.” The study analyzes existing literature to trace the evolution of ethical discourse, identify thematic trends, research gaps, and challenges within the field.
Nitish Kumar Minz +3 more
openaire +1 more source
Nitish Kumar Minz +3 more
openaire +1 more source
Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
SAGE Open, 2023Nor Zafir Md Salleh, Ahmed H Alsharif
exaly
Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions
Ethics and Behavior, 2017Allan J Kimmel
exaly