Results 141 to 150 of about 1,268 (158)

Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer

European Journal of Marketing, 2018
Nick Lee, Laura Chamberlain
exaly  

What is ‘neuromarketing’? A discussion and agenda for future research

International Journal of Psychophysiology, 2007
Nick Lee, Laura Chamberlain
exaly  

Neuromarketing For Dummies

Journal of Consumer Marketing, 2014
Sharad Agarwal
exaly  

Neuromarketing: Conceptualization of neuromarketing usage in marketing process

2011
Neuroscience is a new scientific discipline studying people's nervous system and brain, and among other things discovering how they decide and what motivates them. One of the branches of this study is neuromarketing which becomes to be increasingly used as a marketing research methodology which claims to reveal what people really think not only what ...
openaire   +1 more source

Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research

Organizational Research Methods, 2019
Charles Spence
exaly  

Introduction to Neuromarketing and Consumer Neuroscience

Journal of Consumer Marketing, 2015
Sharad Agarwal
exaly  

Neuromarketing in Action: How to Talk and Sell to the Brain

Journal of Consumer Marketing, 2014
Sharad Agarwal
exaly  

Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

Frontiers in Communication, 2020
Veronica Crespo-Pereira
exaly  

Deep Learning for EEG-Based Preference Classification in Neuromarketing

Applied Sciences (Switzerland), 2020
Mashael Aldayel, Mourad Ykhlef, Abeer Alnafjan   +2 more
exaly  

Neuromarketing and sustainability: challenges and opportunities for Latin America

Latin American J of Management for Sustainable Development, 2014
Jorge Oliveira
exaly