Results 151 to 160 of about 8,043 (167)
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Exploring the boundaries of Neuromarketing through systematic investigation
Journal of Business Research, 2023Abhishek Behl, Shikha Bhardwaj
exaly
Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
SAGE Open, 2023Nor Zafir Md Salleh, Ahmed H. Alsharif
exaly
Neuromarketing research in the last five years: a bibliometric analysis
Cogent Business and Management, 2021Nor Zafir Md Salleh +2 more
exaly
Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions
Ethics and Behavior, 2017Allan J Kimmel
exaly
What is ‘neuromarketing’? A discussion and agenda for future research
International Journal of Psychophysiology, 2007Nick Lee +2 more
exaly
Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
European Journal of Marketing, 2018Nick Lee, Laura Chamberlain
exaly
Introduction to Neuromarketing and Consumer Neuroscience
Journal of Consumer Marketing, 2015Sharad Agarwal
exaly