Neuromarketing - Open Access .click

Results 151 to 160 of about 16,573 (204)

Neuromarketing: beyond branding [PDF]

The Lancet Neurology, 2004
openaire +2 more sources

Multimodal consumer choice prediction using EEG signals and eye tracking. [PDF]

Front Comput Neurosci
Usman SM +4 more
europepmc +1 more source

Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels. [PDF]

Behav Sci (Basel)
Accardi S +5 more
europepmc +1 more source

Investigación Neuromarketing

, 2014
En este trabajo se aborda una investigación sobre la evolución del neuromarketing y su aplicación. Para ello hemos elegido una herramienta, llamada Sociograph y las hemos aplicado frente a un estímulo para hallar los niveles de emoción y atención. Elegimos un discurso político y ver la influencia que juega la música en dichos niveles.
openaire +1 more source

Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads. [PDF]

J Eye Mov Res
Balaskas S, Yfantidou I, Skandali D.
europepmc +1 more source

INTERNET MARKETING TRENDS 2016 [PDF]

, 2016
Bas, N., Makukha, Yu.
core

Invited Frontiers Commentary. Tier Climbing Article: Redefining Neuromarketing as an Integrated Science of Influence [PDF]

, 2017
Sven Braeutigam
core +1 more source

The Power of Time: Editorial on the Advantages of Electroencephalography (EEG) and Event-Related Potentials (ERPs) in Affective and Cognitive Neuroscience. [PDF]

Brain Sci
Walla P.
europepmc +1 more source

Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. [PDF]

Behav Sci (Basel)
Šola HM, Qureshi FH, Khawaja S.
europepmc +1 more source

Tuning into flavor: predicting coffee sensory attributes from EEG with boosted-tree regression models. [PDF]