Results 51 to 60 of about 8,043 (167)

Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Journal of Innovation & Knowledge, 2022
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched.
Hedda Martina Šola, Mirta Mikac, Ivana Rončević   +2 more
doaj   +1 more source

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño, Laura Melendo‐Rodríguez‐Carmona, Pablo Gutiérrez‐Rodríguez, Pilar Yustres‐Duro   +3 more
wiley   +1 more source

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source

Neuromarketing

, 2014
Neuromarketing. Como aplicación a la mercadotecnia mediante el análisis de los niveles de emoción, atención y memoria que poseen los diferentes estímulos percibidos de forma consciente o subconsciente con la intención a mejorar la gestión de recursos en
Vega Duran, Alba Catherin
core   +1 more source

Neurotechnology Governance in the United States: Gaps and Opportunities

Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.
ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera, Nia Evereteze, Emily G. Shank, Jennifer K. Wagner, Michele Mekel, Jennifer B. McCormick, Megan S. Wright   +6 more
wiley   +1 more source

Revisión sistemática: neuromarketing y moda, dos conceptos sensoriales. [PDF]

, 2023
La moda es un sector que en todo momento apela a las emociones y sensaciones del individuo. Esto es así debido a sus características sociales y al impacto que provoca en el sujeto, bien sea activo o pasivo.
Cristófol-Rodríguez, María del Carmen, Porras Florido, Carolina Patricia, Mocchi, Beatriz, Cerdá-Suárez, Luis   +3 more
core  

Estrategia de neuromarketing para la fidelización del cliente interno en el sector financiero de Ambato y Latacunga [PDF]

, 2019
1. Marco Teórico. --2. Diseño Metodológico. --3. Análisis de los Resultados. --4. Propuesta. --5. Conclusiones y Recomendaciones.El presente proyecto de investigación se centra en el tema de la estrategia de Neuromarketing para la fidelización del ...
Trujillo Cando, Katya Alejandra
core   +1 more source

Food Macronutrient Composition Influences Attentional Bias Toward Food Cues

Annals of the New York Academy of Sciences, Volume 1556, Issue 1, February 2026.
This study investigated how food cues affect visual attention depending on macronutrient composition. Sweet and savory (protein‐rich) food images were shown before an emotional attentional blink (EAB) task. Both food types induced an EAB, but the effects were stronger for high‐protein foods.
Marc Ballestero‐Arnau, Borja Rodríguez‐Herreros, Manuel Moreno‐Sánchez, Toni Cunillera   +3 more
wiley   +1 more source

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel, Romain Sohier, Gaëlle Pantin‐Sohier, Fabien Durif   +3 more
wiley   +1 more source

The Significance and Ramifications of Neuromarketing Strategies: An Investigation of Consumer Behavior Analysis, Prediction, and Purchase Intent Assessment

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
This study investigates the definition and connotations of neuromarketing strategies in terms of analyzing, forecasting, and measuring consumer behavior and purchase intention. Current neuromarketing studies are mostly laboratory‐based, with a concentration in developed economies, and generally focus on homogeneous effectiveness, with a dearth of data ...
Salma Akter, Md. Kawsar, Salman Yadad Khan, Tianan Yang   +3 more
wiley   +1 more source