Results 51 to 60 of about 1,268 (158)
Survey‐Based Research for Creativity and Innovation Management: Review and Recommendations
Creativity and Innovation Management, Volume 35, Issue 2, Page 395-410, June 2026.ABSTRACT Survey methodology remains a widely used data collection method in creativity and innovation management studies. However, evolving technological advancements and methodological challenges necessitate a reassessment of best practices to benefit the most from it.
Marco Mismetti +2 more
wiley +1 more source
Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Neuromarketing as a new direction of consumer behavior research
Проблеми теорії та методології бухгалтерського обліку, контролю і аналізуThe impact of Industry 4.0 and its tools on the development of marketing have been analyzed. The features of neuromarketing as an element of the digital marketing paradigm have been grounded.
T.O. Zavalii +2 more
doaj +1 more source
Vivat Academia, 2017 Este trabajo presenta los resultados de un experimento de neurociencia sobre un grupo de 20 personas aplicado al consumo audiovisual, en concreto spots de televisión. El método usado fue la medición y análisis de su actividad electrodérmica.
Alejandro Tapia Frade +2 more
doaj +1 more source
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, Volume 25, Issue 2, Page 953-973, March 2026.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source
Problemas éticos en la investigación con neuromarketing: una revisión de la literatura
Vivat Academia, 2021 El avance de la tecnología permite el uso de nuevas herramientas en las investigaciones de una forma más precisa y activa. En los últimos años, ha surgido una nueva interdiscipina compuesta por Neurociencia y Marketing, con cuyas técnicas los ...
Dongye Lyu, Luis Mañas-Viniegra
doaj +1 more source
Neurotechnology Governance in the United States: Gaps and Opportunities
Bioethics, Volume 40, Issue 2, Page 225-235, February 2026.ABSTRACT Neuroscience's accelerating advances have reached a pivotal point in the study of the human brain, including neurotechnologies capable of recording large amounts of data and acting with greater precision. However, the use of neurotechnology has raised a number of ethical, legal, and social implications (ELSI).
Laura Y. Cabrera +6 more
wiley +1 more source
Food Macronutrient Composition Influences Attentional Bias Toward Food Cues
Annals of the New York Academy of Sciences, Volume 1556, Issue 1, February 2026.This study investigated how food cues affect visual attention depending on macronutrient composition. Sweet and savory (protein‐rich) food images were shown before an emotional attentional blink (EAB) task. Both food types induced an EAB, but the effects were stronger for high‐protein foods.
Marc Ballestero‐Arnau +3 more
wiley +1 more source
Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 A challenge of the field of neuromarketing is its multidisciplinarity and therefore the knowledge derived from this field of study. In order to provide a holistic view of the field of neuromarketing in this highly theoretical paper, we aimed to integrate
Ancuța Nicoleta REMETE +2 more
doaj
Journal of Consumer Behaviour, Volume 25, Issue 1, Page 57-84, January 2026.ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel +3 more
wiley +1 more source