Results 11 to 20 of about 1,238 (137)
SynergíaTrabajo Fin de Grado-Universidad Pontificia de Salamanca, Facultad de Psicología ...
Rodolfo Cordeiro +3 more
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Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
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DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
Frontiers in Human Neuroscience, 2023 There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim +4 more
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From virtual reality to augmented reality: A neuromarketing perspective [PDF]
Frontiers in Psychology, 2022 Vincenzo Russo +5 more
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Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
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Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex [PDF]
SHS Web of Conferences, 2019 The authors analyzed the basic trends in development of marketing communications in Ukraine and defined efficient innovating marketing methods, one of which is neuromarketing.
Syvolovska Olena +3 more
doaj +1 more source
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
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Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention [PDF]
Journal of Tourism, Hotels and Heritage, 2023 In todays’ changing market, the world is no longer using same conventional marketing that depend on the rational consumers’ behavior. Neuromarketing provides techniques contributing in understanding tourists’ brains in terms of preference, memory, or ...
Dalia Amara
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Anàlisi: Quaderns de Comunicació i Cultura, 2016 Una de las cuestiones recurrentes en publicidad está relacionada con la eficacia de la misma. En ocasiones, se mencionan los premios de publicidad obtenidos por los spots en festivales como medida de éxito. Sin embargo, los procesos psíquicos de atención
Alejandro Tapia Frade +2 more
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THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY
Сучасний стан наукових досліджень та технологій в промисловості, 2020 The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova +2 more
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