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Problemas éticos en la investigación con neuromarketing: una revisión de la literatura
Vivat Academia, 2021 El avance de la tecnología permite el uso de nuevas herramientas en las investigaciones de una forma más precisa y activa. En los últimos años, ha surgido una nueva interdiscipina compuesta por Neurociencia y Marketing, con cuyas técnicas los ...
Dongye Lyu, Luis Mañas-Viniegra
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Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
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Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex [PDF]
SHS Web of Conferences, 2019 The authors analyzed the basic trends in development of marketing communications in Ukraine and defined efficient innovating marketing methods, one of which is neuromarketing.
Syvolovska Olena +3 more
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USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC
Three Seas Economic Journal, 2022 This work determines the current state of research and its results in the field of neuromarketing and artificial intelligence, the attitude and awareness of society to the concepts, results, advantages and disadvantages.
Tetiana Yanchuk, Olga Fedchenko
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THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY
Сучасний стан наукових досліджень та технологій в промисловості, 2020 The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova +2 more
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Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention [PDF]
Journal of Tourism, Hotels and Heritage, 2023 In todays’ changing market, the world is no longer using same conventional marketing that depend on the rational consumers’ behavior. Neuromarketing provides techniques contributing in understanding tourists’ brains in terms of preference, memory, or ...
Dalia Amara
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Anàlisi: Quaderns de Comunicació i Cultura, 2016 Una de las cuestiones recurrentes en publicidad está relacionada con la eficacia de la misma. En ocasiones, se mencionan los premios de publicidad obtenidos por los spots en festivales como medida de éxito. Sin embargo, los procesos psíquicos de atención
Alejandro Tapia Frade +2 more
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The effect of political neuromarketing 2.0 on election outcomes: The case of Trump’s presidential campaign 2016 [PDF]
Review of Economics and Political Science, 2021 Purpose – The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump’s ...
Islam Mohamed Hegazy
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Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
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The contribution of cognitive neuroscience to neuromarketing [PDF]
, 2022 openCon questo lavoro ho voluto affrontare il tema del neuromarketing illustrando, in un primo momento, il concetto di marketing e le strategie messe in campo dalle aziende del tabacco per promuovere i propri marchi nonostante i divieti.
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