Results 31 to 40 of about 12,295 (240)
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023 The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact.
Ferdi Akbıyık, Ömer Kürşad Tüfekci
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Defining the Phygital Marketing Advantage
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Interest in the application of phygital marketing to retail commerce has increased in recent years. Implicit in this excitement is the notion that physical experiences provide unique value above and beyond what can be offered via digital means, and ...
Matt Johnson, Rob Barlow
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Applying Neuroscience to Talent Management
, 2020 This chapter discusses the opportunities and challenges involved in combining the two fields of neuroscience and talent management (often abbreviated as TM), starting from the assumption that the need to merge them is justified by their complementarities,
Atli, Dinçer, Dinçer Atlı
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The neuroscience of consumer choice [PDF]
, 2015 We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however,
Yoon, Carolyn, Hsu, Ming
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A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing
Scientific Annals of Economics and Business, 2023 The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools.
Ahmed Alsharif +2 more
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An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task
Frontiers in Human Neuroscience, 2021 There is a connection between the frontal negative slow wave (FNSW) and the arousal inhibition in the hedonic purchase context. To calculate the FNSW (400–800 ms), event-related potentials (ERPs) method was applied to depict the neural substrates on ...
Yupeng Mei +4 more
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Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements
Brain Sciences, 2022 Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users.
Andrew Kislov +5 more
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Consumer neuroscience for marketing researchers
, 2018 Purpose For many consumer neuromarketing researchers, the use of functional magnetic resonance imaging has been the most preferred neuroscience technique. However, electroencephalography, eye tracking, and implicit measurements are becoming increasingly
Harris, J.M., Gountas, J., Ciorciari, J.
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Examining of the consumer neuroscience concept with bibliometric analysis method
, 2023 Bu çalışmanın amacı; dünyada 2003-2023 yılları arasında, Web of Science (WoS) veri tabanında yer alan ve “consumer neuroscience” kavramını konu alan akademik çalışmaları bibliyometrik analiz yöntemi ile inceleyerek tüketici sinirbilimi konusunun tematik ...
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Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?
Frontiers in Psychology, 2022 The COVID-19 pandemic has prompted the production of a vast amount of COVID-19-themed brand commercials, in an attempt to exploit the salience of the topic to reach more effectively the consumers. However, the literature has produced conflicting findings
Michela Balconi +5 more
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