Results 31 to 40 of about 435 (209)
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023 The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact.
Ferdi Akbıyık, Ömer Kürşad Tüfekci
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Consumer Neuroscience: the traditional and VR TV Commercial [PDF]
Neuropsychological Trends, 2017 Today’s consumer is not easily influenced by classic marketing strategies. He looks for new stimuli and wants to be surprised and captivated by new ploys. This Consumer Neuroscience research aims to compare the cognitive, emotive and preference consumers’
Federica Leanza
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Defining the Phygital Marketing Advantage
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Interest in the application of phygital marketing to retail commerce has increased in recent years. Implicit in this excitement is the notion that physical experiences provide unique value above and beyond what can be offered via digital means, and ...
Matt Johnson, Rob Barlow
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Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience
Behavioral Sciences, 2021 The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to ...
Idoia Rúa-Hidalgo +3 more
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Long-lasting effects of lavender exposure on brain resting-state networks in healthy women
Frontiers in NeuroscienceIntroductionMost brain imaging studies on olfaction focus on short-term odorant stimuli, with few examining long-lasting odor exposure or its after-effects.
Ron Kupers +10 more
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Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
Frontiers in Psychology, 2021 Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established.
Marco Mandolfo, Lucio Lamberti
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FEBS Letters, EarlyView.Synechocystis strains deficient in succinate dehydrogenase (SDH) secrete more succinate than the WT under dark anaerobic conditions, supporting that SDH then primarily acts as SDH, not as a fumarate reductase. L‐aspartate oxidase (Laspo) from Synechocystis is functional under anaerobic conditions, reducing fumarate to succinate.
Kateryna Kukil +3 more
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Frontiers in Neuroergonomics, 2021 Understanding consumer preferences and behavior is a major goal of consumer-oriented companies. The application of neuroscience to this goal is a promising avenue for companies.
Kazue Hirabayashi +5 more
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Metastatic niche shaped by host factors influences disseminated cancer cell fate
FEBS Letters, EarlyView.Metastasis is shaped not only by cancer cells but also by the environments they encounter. This review explores how factors such as aging, diet, the microbiome, lifestyle, and environmental exposures remodel organ‐specific niches in the lung, liver, bone, and brain, influencing where metastatic cells survive, remain dormant, or grow, and ultimately ...
Gwennan Delyth Ward +2 more
wiley +1 more source
Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018 In addition to advanced brain imaging techniques and growing interest in the study of consumer reactions with influence of marketing stimuli a new interdisciplinary study has developed on a borderland of neuroscience, economic and psychological studies –
Katarína Neomániová +2 more
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