Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018) [PDF]
, 2020 Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom).
De las Heras-Pedrosa, Carlos +2 more
core +3 more sources
The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019 Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to ...
Katarína Neomániová +2 more
doaj +1 more source
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023 The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact.
Ferdi Akbıyık, Ömer Kürşad Tüfekci
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Consumer Neuroscience: the traditional and VR TV Commercial [PDF]
Neuropsychological Trends, 2017 Today’s consumer is not easily influenced by classic marketing strategies. He looks for new stimuli and wants to be surprised and captivated by new ploys. This Consumer Neuroscience research aims to compare the cognitive, emotive and preference consumers’
Federica Leanza
doaj +1 more source
Neurophysiological Profile of Antismoking Campaigns [PDF]
, 2018 Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke.
Aricò, Pietro +8 more
core +1 more source
Defining the Phygital Marketing Advantage
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Interest in the application of phygital marketing to retail commerce has increased in recent years. Implicit in this excitement is the notion that physical experiences provide unique value above and beyond what can be offered via digital means, and ...
Matt Johnson, Rob Barlow
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AVERT2(a very early rehabilitation trial, a very effective reproductive trigger): retrospective observational analysis of the number of babies born to trial staff [PDF]
, 2015 Objective: To report the number of participants needed to recruit per baby born to trial staff during AVERT, a large international trial on acute stroke, and to describe trial management consequences.
Bernhardt, Julie +14 more
core +2 more sources
A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing
Scientific Annals of Economics and Business, 2023 The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools.
Ahmed Alsharif +2 more
doaj +1 more source
An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task
Frontiers in Human Neuroscience, 2021 There is a connection between the frontal negative slow wave (FNSW) and the arousal inhibition in the hedonic purchase context. To calculate the FNSW (400–800 ms), event-related potentials (ERPs) method was applied to depict the neural substrates on ...
Yupeng Mei +4 more
doaj +1 more source
Beyond happiness: Building a science of discrete positive emotions. [PDF]
, 2017 While trait positive emotionality and state positive-valence affect have long been the subject of intense study, the importance of differentiating among several "discrete" positive emotions has only recently begun to receive serious attention.
Campos, Belinda +5 more
core +2 more sources