Results 11 to 20 of about 435 (209)
Advancing Consumer Neuroscience [PDF]
Marketing Letters, 2014 In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels.
Ming Hsu +2 more
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A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption
Behavioral Sciences, 2023 Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides
Yan Liu, Rui Zhao, Xin Xiong, Xinyun Ren
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Neuroscience and Consumer Behavior: Where to Now?
Frontiers in Psychology, 2021 N ...
Michela Balconi +3 more
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Brain Sciences, 2021 Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications.
Pablo Sánchez-Núñez +4 more
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How Neuroscience Can Inform Consumer Research
IEEE Transactions on Neural Systems and Rehabilitation Engineering, 2008 Recently, a rapidly growing approach within consumer research has developed under the label of "consumer neuroscience." Its goal is to use insights and methods from neuroscience to enhance the understanding of consumer behavior. In this paper we aim to provide an overview of questions of interest to consumer researchers, to present initial research ...
Hilke Plassmann
exaly +3 more sources
Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [PDF]
مدیریت بازرگانی, 2023 ObjectiveThis study was conducted to present a model for the effectiveness of colors in marketing and applied neuroscience laboratory methods to test this effectiveness.
Allahyar Ghasemi +2 more
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Applied Sciences, 2021 In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and ...
Jakub Berčík +3 more
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Modeling consumer behavior – Psychological paradigm [PDF]
Journal of Education, Society & Multiculturalism, 2022 Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic.
Mihai Alin ANGHEL
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The neuroscience of consumer choice [PDF]
Current Opinion in Behavioral Sciences, 2015 We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the set of developmental and cognitive processes that shape
Ming Hsu, Carolyn Yoon
openaire +4 more sources
Updated Reviews and Trends in Consumer Neuroscience
Asia Marketing Journal, 2023 Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia.
Jin Ho Yun
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