Results 11 to 20 of about 1,444,922 (276)
Baltic Journal of Economic Studies, 2023 The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied.
Ahmed H. Alsharif, Lina Pilelienė
doaj +2 more sources
Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception. [PDF]
Front Hum NeurosciIntroduction The research in consumer neuroscience has identified computational methods, particularly artificial intelligence (AI) and machine learning, as a significant frontier for advancement.
Marques Dos Santos JP +1 more
europepmc +2 more sources
Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study. [PDF]
Front Hum NeurosciIntroduction This study conducts a comprehensive exploration of the neurocognitive processes underlying consumer credit decision-making using cutting-edge techniques from neuroscience and machine learning (ML).
Çakar T +6 more
europepmc +2 more sources
Advancing consumer neuroscience [PDF]
Marketing Letters, 2014 In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels.
Ming Hsu +2 more
exaly +4 more sources
Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis
Sustainability, 2021 The limitations of self-report techniques (i.e., questionnaires or surveys) in measuring consumer response to advertising stimuli have necessitated more objective and accurate tools from the fields of neuroscience and psychology for the study of consumer
Juan Sanchez-Fernandez +2 more
exaly +2 more sources
A Consumer Neuroscience Study of Conscious and Subconscious Destination Preference. [PDF]
Sci Rep, 2019 In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving our understanding of preference formation and choice. But such responses are mostly related to the consumption of goods and services that meet an immediate need.
Zoëga Ramsøy T, Michael N, Michael I.
europepmc +2 more sources
Neuroscience and Consumer Behavior: Where to Now?
Frontiers in Psychology, 2021 N ...
Michela Balconi +3 more
doaj +3 more sources
Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising. [PDF]
Front Psychol, 2017 The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart rate variability and eye tracking ...
Guixeres J +6 more
europepmc +2 more sources
Neuromarketing and consumer neuroscience: contributions to neurology. [PDF]
BMC Neurol, 2013 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular.
Javor A +4 more
europepmc +7 more sources
Consumer neuroscience for marketing researchers
Journal of Consumer Behaviour, 2018 AbstractPurposeFor many consumer neuromarketing researchers, the use of functional magnetic resonance imaging has been the most preferred neuroscience technique. However, electroencephalography, eye tracking, and implicit measurements are becoming increasingly popular market research methods due to rapid technological improvements and reduced costs ...
Joanne M. Harris +2 more
semanticscholar +3 more sources