Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis [PDF]
Brain Sciences, 2021 Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications.
Pablo Sánchez-Núñez +4 more
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Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data [PDF]
Frontiers in Psychology, 2020 This article reviews a wide range of functional magnetic resonance imaging (fMRI) studies conducted in the field of consumer neuroscience to (1) highlight common interpretative approaches of neuroimaging data (i.e., forward inference and reverse ...
C. Clark Cao, Martin Reimann
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A framework for application of consumer neuroscience in pro-environmental behavior change interventions [PDF]
Frontiers in Human Neuroscience, 2022 Most consumers are aware that climate change is a growing problem and admit that action is needed. However, research shows that consumers’ behavior often does not conform to their value and orientations.
Nikki Leeuwis +3 more
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Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience [PDF]
Behavioral Sciences, 2021 The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to ...
Idoia Rúa-Hidalgo +3 more
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Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness [PDF]
Behavioral Sciences, 2019 This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements.
Joanne M Harris +2 more
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Neuromarketing and consumer neuroscience: contributions to neurology [PDF]
BMC Neurology, 2013 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular.
Javor, Andrija +4 more
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How Neuroscience Can Inform Consumer Research
IEEE Transactions on Neural Systems and Rehabilitation Engineering, 2008 Recently, a rapidly growing approach within consumer research has developed under the label of "consumer neuroscience." Its goal is to use insights and methods from neuroscience to enhance the understanding of consumer behavior. In this paper we aim to provide an overview of questions of interest to consumer researchers, to present initial research ...
Peter H, Kenning, Hilke, Plassmann
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Decision neuroscience and consumer decision making
Marketing Letters, 2012 This article proposes that neuroscience can shape future theory and models in consumer decision making and suggests ways that neuroscience methods can be used in decision-making research. The article argues that neuroscience facilitates better theory development and empirical testing by considering the physiological context and the role of constructs ...
Yoon, C +11 more
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The value of consumer neuroscience research for contemporary marketing knowledge [PDF]
Frontiers in Human Neuroscience, 2023 Katrin Haidinger, Monika Koller
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Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +10 more
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