Updated Reviews and Trends in Consumer Neuroscience
Asia Marketing Journal, 2023 Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia.
Jin Ho Yun
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Consumer Neuroscience: the traditional and VR TV Commercial [PDF]
Neuropsychological Trends, 2017 Today’s consumer is not easily influenced by classic marketing strategies. He looks for new stimuli and wants to be surprised and captivated by new ploys. This Consumer Neuroscience research aims to compare the cognitive, emotive and preference consumers’
Federica Leanza
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Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach
Universidad y Empresa, 2012 Consumer neuroscience allows a fullest and objective understanding about desires andactions of consumers, turning itself in a fickle tool to the use of the companies and to improve their Marketing strategies. The use of the Neuroscientific methods to the
César Salazar
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Neuromarketing and consumer neuroscience: contributions to neurology. [PDF]
BMC Neurol, 2013 Background: 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and ...
Javor A +4 more
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Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [PDF]
مدیریت بازرگانی, 2023 ObjectiveThis study was conducted to present a model for the effectiveness of colors in marketing and applied neuroscience laboratory methods to test this effectiveness.
Allahyar Ghasemi +2 more
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Consumer neuroscience to inform consumers – Physiological methods to identify attitude formation related to over-consumption and environmental damage [PDF]
Frontiers in Human Neuroscience, 2014 Peter eWalla +3 more
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Consumer Decision Neuroscience [PDF]
, 2022 Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikation verhaltensrelevanter, neurophysiologischer Variablen
Gier, Nadine R.
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Modeling consumer behavior – Psychological paradigm [PDF]
Journal of Education, Society & Multiculturalism, 2022 Modeling consumer behavior can be explained in the context of specific paradigms: sociological, psychological, cultural, neurocognitive, anthropological, and economic.
Mihai Alin ANGHEL
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Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Frontiers in Neuroscience, 2020 The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior.
Letizia Alvino +3 more
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Baltic Journal of Economic Studies, 2023 The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied.
Ahmed H. Alsharif, Lina Pilelienė
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