Results 61 to 70 of about 80,155 (292)

A Systematic Comparison of Alpha‐Synuclein Seed Amplification Assays for Increasing Reproducibility

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Seed amplification assays (SAAs) enable ultrasensitive detection of misfolded α‐synuclein across biofluids and tissues. Yet, heterogeneity in protocols limits cross‐study comparability and clinical translation. Here, we review α‐synuclein SAA methods and their performance across various biological matrices.
Manuela Amaral‐do‐Nascimento   +3 more
wiley   +1 more source

Association Between Motor Pathway Damage and Motor Deficit in Upper and Lower Limb in People With MS

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Corticospinal tract damage is common in people with MS, but the degree of clinical symptoms varies. We hypothesize that corticospinal tract lesions are more extensive and severe in people with MS with motor impairments in both upper and lower limbs.
Mathilde Liffran   +13 more
wiley   +1 more source

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

open access: yesFrontiers in Psychology, 2021
Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established.
Marco Mandolfo, Lucio Lamberti
doaj   +1 more source

Public health social media communications and consumer neuroscience

open access: yesCogent Psychology, 2018
Consumer neuroscience is an emerging discipline. Potential exists for neurological quantitative research techniques to be used for the development and analysis of public health messages due to limited numbers of successful campaigns.
Joanne M. Harris   +2 more
doaj   +1 more source

The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect

open access: yesFrontiers in Human Neuroscience, 2018
Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe   +2 more
doaj   +1 more source

The brain's response to pleasant touch: an EEG investigation of tactile caressing [PDF]

open access: yes, 2014
Somatosensation as a proximal sense can have a strong impact on our attitude toward physical objects and other human beings. However, relatively little is known about how hedonic valence of touch is processed at the cortical level.
Armel   +78 more
core   +5 more sources

Clinical Impact of NOTCH3 Variant Location After First Stroke in CADASIL

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Despite its monogenic origin, Cerebral Autosomal Dominant Arteriopathy with Subcortical Infarcts and Leukoencephalopathy exhibits marked variability in clinical expression and severity. Variants in the NOTCH3 gene, within epidermal growth factor‐like repeat domains 1–6 or 7–34, are known to influence disease onset, but their impact ...
Léa Aguilhon   +5 more
wiley   +1 more source

Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach

open access: yesUniversidad y Empresa, 2012
Consumer neuroscience allows a fullest and objective understanding about desires andactions of consumers, turning itself in a fickle tool to the use of the companies and to improve their Marketing strategies. The use of the Neuroscientific methods to the
César Salazar
doaj  

From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior

open access: yesBehavioral Sciences
The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse.
Alessandro Fici   +8 more
doaj   +1 more source

Gone in Sixty Milliseconds: Trademark Law and Cognitive Science [PDF]

open access: yes, 2008
Trademark dilution is a cause of action for interfering with the uniqueness of a trademark. For example, consumers would probably not think that Kodak soap was produced by the makers of Kodak cameras, but its presence in the market would diminish ...
Tushnet, Rebecca
core   +1 more source

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