Results 21 to 30 of about 79,156 (293)
“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising
Social Sciences, 2020 Contemporary society requires communication strategies that integrate different media channels in order to improve advertising performance. Currently, there are not many scientific research studies of the various mass media, comparing the results of ...
Vincenzo Russo +4 more
doaj +1 more source
Foods, 2019 The current research focused on the (in)congruity between pictorial (ingredient item depiction) and textual (ingredient list) information on food packaging, namely, an apple−mango juice.
Nicole Timmerman +1 more
doaj +1 more source
The influence of corporate social responsibility on consumer purchasing behaviour
, 2022 This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents.
Muhammad Arif, Afida Mastura +1 more
core +1 more source
From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior
Behavioral SciencesThe growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse.
Alessandro Fici +8 more
doaj +1 more source
Defining barriers to food systems sustainability: a novel conceptual framework
Frontiers in Sustainable Food SystemsThe transformation of food systems emerges as a critical challenge necessitating a deep, holistic comprehension of the complex and multifaceted barriers that hinder progress towards sustainability. The existing literature is not consistent in identifying
Brice Even +4 more
doaj +1 more source
Animals, 2023 Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of ...
Lenka van Riemsdijk +3 more
doaj +1 more source
International Journal of Agricultural SustainabilityProduct bundling is receiving increasing attention in sustainable agricultural development as a means to ensure access to and enhance the uptake of, agricultural technologies by smallholders. Yet, the how and why of bundling for smallholders are not well-
Tamiru Amanu Abetu +4 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Sickle cell disease (SCD) is a chronic, inherited hemoglobinopathy that requires frequent hospitalization for disease‐related complications. Canadian data on inpatient care is limited. This study compared caregiver‐reported hospital experiences of children with SCD to those with cystic fibrosis (CF), a chronic, autosomal recessive ...
Hailey M. Zwicker +11 more
wiley +1 more source
Consumer behaviour and the arts a marketing perspective
, 2022 "Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.
Astous, Alain d' 1952- +1 more
core
E-BRANDING vs. TRADITIONAL BRANDING [PDF]
Modern Management Review, 2016 Television, radio and press for many years reigned supreme in the marketing market, and made it possible to reach out effectively to a wide audience. However, we are now observing a decreasing effectiveness of traditional forms of brand communication ...
Mateusz GRZESIAK
doaj +1 more source