Results 31 to 40 of about 2,813,984 (224)
The current research focused on the (in)congruity between pictorial (ingredient item depiction) and textual (ingredient list) information on food packaging, namely, an apple−mango juice.
Nicole Timmerman +1 more
doaj +1 more source
“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising
Contemporary society requires communication strategies that integrate different media channels in order to improve advertising performance. Currently, there are not many scientific research studies of the various mass media, comparing the results of ...
Vincenzo Russo +4 more
doaj +1 more source
Innovativeness and consumer involvement in the Chinese market [PDF]
There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology ...
Hynes, N., Lo, S.
core +3 more sources
From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior
The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse.
Alessandro Fici +8 more
doaj +1 more source
Defining barriers to food systems sustainability: a novel conceptual framework
The transformation of food systems emerges as a critical challenge necessitating a deep, holistic comprehension of the complex and multifaceted barriers that hinder progress towards sustainability. The existing literature is not consistent in identifying
Brice Even +4 more
doaj +1 more source
Product bundling is receiving increasing attention in sustainable agricultural development as a means to ensure access to and enhance the uptake of, agricultural technologies by smallholders. Yet, the how and why of bundling for smallholders are not well-
Tamiru Amanu Abetu +4 more
doaj +1 more source
ABSTRACT Objective- The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends. The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of
+5 more sources
Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of ...
Lenka van Riemsdijk +3 more
doaj +1 more source
ABSTRACT Background Survivorship care plans (SCPs) summarize cancer treatment and guide risk‐based follow‐up for cancer survivors, yet remain difficult to create, share, and use. Stakeholder perspectives are needed to inform usable approaches.
Molly S. Talman +4 more
wiley +1 more source
Ethical Issues of Consumer Behaviour
This chapter will consider the ethical issues of consumer behaviour, and frame them in relation to one of the key challenges of travel and tourism of our current times: the fact that travel causes both positive and negative impacts at the same time, and ...
Hindley, Ann, Font, Xavier
core +3 more sources

