Results 31 to 40 of about 2,813,984 (224)

The Effect of Ingredient Item Depiction on the Packaging Frontal View on Pre- and Post-Consumption Product Evaluations

open access: yesFoods, 2019
The current research focused on the (in)congruity between pictorial (ingredient item depiction) and textual (ingredient list) information on food packaging, namely, an apple−mango juice.
Nicole Timmerman   +1 more
doaj   +1 more source

“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising

open access: yesSocial Sciences, 2020
Contemporary society requires communication strategies that integrate different media channels in order to improve advertising performance. Currently, there are not many scientific research studies of the various mass media, comparing the results of ...
Vincenzo Russo   +4 more
doaj   +1 more source

Innovativeness and consumer involvement in the Chinese market [PDF]

open access: yes, 2006
There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology ...
Hynes, N., Lo, S.
core   +3 more sources

From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior

open access: yesBehavioral Sciences
The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse.
Alessandro Fici   +8 more
doaj   +1 more source

Defining barriers to food systems sustainability: a novel conceptual framework

open access: yesFrontiers in Sustainable Food Systems
The transformation of food systems emerges as a critical challenge necessitating a deep, holistic comprehension of the complex and multifaceted barriers that hinder progress towards sustainability. The existing literature is not consistent in identifying
Brice Even   +4 more
doaj   +1 more source

Bundling of inputs and services for sustainable smallholder agriculture: the concepts, theoretical arguments and bundle designs using conjoint analysis

open access: yesInternational Journal of Agricultural Sustainability
Product bundling is receiving increasing attention in sustainable agricultural development as a means to ensure access to and enhance the uptake of, agricultural technologies by smallholders. Yet, the how and why of bundling for smallholders are not well-
Tamiru Amanu Abetu   +4 more
doaj   +1 more source

CONSUMER BEHAVIOUR

open access: yes, 2016
ABSTRACT   Objective- The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends. The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of
  +5 more sources

Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions

open access: yesAnimals, 2023
Consumer concern for animal welfare is currently not fully reflected in the market share of welfare-enhanced meat. A possible solution is developing marketing strategies that emphasize personally relevant benefits such as taste and curiosity, instead of ...
Lenka van Riemsdijk   +3 more
doaj   +1 more source

Beyond the Document: A Single‐Center Qualitative Study of Survivorship Care Plan Barriers and Opportunities Across Pediatric Oncology Stakeholders

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Survivorship care plans (SCPs) summarize cancer treatment and guide risk‐based follow‐up for cancer survivors, yet remain difficult to create, share, and use. Stakeholder perspectives are needed to inform usable approaches.
Molly S. Talman   +4 more
wiley   +1 more source

Ethical Issues of Consumer Behaviour

open access: yes, 2016
This chapter will consider the ethical issues of consumer behaviour, and frame them in relation to one of the key challenges of travel and tourism of our current times: the fact that travel causes both positive and negative impacts at the same time, and ...
Hindley, Ann, Font, Xavier
core   +3 more sources

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