The relationships among perceived league product quality, spectator satisfaction, trust, team identification, and loyalty in the Chinese Super League. [PDF]
PLoS OneLiu F, Wu S, Zhou J, Fan M, Tian F.
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The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model. [PDF]
Sci RepShen Z, Li H, Zhang Y.
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Transforming data to delight: AI-led campaign personalization shapes digital natives' intention to accept over a TAM-VAM approach. [PDF]
Front Artif IntellDurgha Devi L, Arumugam T.
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Driving the Consumer Adoption of Halal Cosmetics: A Systematic Review Using PRISMA and TCCM Framework. [PDF]
J Cosmet DermatolRaza MW, Uddin F, Rahman O, Hossain MB.
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Mechanisms influencing generic drug substitution behavior under the national centralized drug procurement policy. [PDF]
J Pharm Policy PractLin F +6 more
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Persuasive differences between human and virtual influencers in health supplement advertising: evidence from eye-tracking. [PDF]
Front PsycholDu M, You Ryu KH.
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Brand public opinion data analysis method based on deep learning. [PDF]
PLoS OneLi M, Chung W.
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Planning and Developing a Symptom Diary Intervention for Breast Cancer Survivors With Concerns About Medication Brands (ENABLE Study): User-Centered Design Approach. [PDF]
JMIR CancerEraso Y +4 more
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Exploring drivers of modern Hanfu purchase in digital commerce: A mixed-methods perspective. [PDF]
PLoS OneLi H, Ding Y, Wu Y, Ye J.
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Esports in-game consumption across generations: Integrating motivated reasoning theory and the theory of planned behavior. [PDF]
PLoS OneChang K, Uhm JP, Lee HW.
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