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Brand awareness and corporate social responsibility : the case of Eimskip USA
The positive impact of Corporate Social Responsibility initiatives on company performance has been reported by many academics already. However, a number of studies regarding its impact on a company´s level of brand awareness is still limited.
Magdalena Maria Poslednik 1984-
core +1 more source
STRATEGI YANG DIGUNAKAN INDO MARKETING SOLUTION UNTUK MENCIPTAKAN BRAND AWARENESS MAJALAH LAHAP
Brand Awareness is one way of branding strategy that can create emotional connection. The aim of this qualitative research is to determine the appropriate strategies for Indo Marketing Solution to improve the brand awareness of Lahap magazine.
Ellora Oktavia
doaj +1 more source
Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]
Influencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto +3 more
doaj +1 more source
ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld +5 more
wiley +1 more source
Analisis Ekuitas Merek pada Perusahaan Online
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj +3 more sources
ABSTRACT Rates of cancer among adolescents and young adults (AYA), age 15–39 years, are increasing. Consequently, radiation oncologists are treating more AYAs who have diagnoses spanning both pediatric and adult practices. Compared to pediatric and older adult patients, AYAs face a unique set of challenges.
Hesham Elhalawani +7 more
wiley +1 more source
Plan de brand awareness en la empresa Max Security de la ciudad de Guaranda
La investigación nace debido a que el reconocimiento de las marcas tiene un fin estratégico en las empresas, pues, se lo considera como función que reduce el riesgo, ayuda a la orientación, preselección y comunicación con los compradores. El objetivo, es
Cocha Romero, Washington Gabriel
core +1 more source
ABSTRACT Background Survivors of pediatric brain tumors (PBTs) can experience long‐term social difficulties, impacting quality of life. Beyond medical and environmental factors, family psychosocial risk may play a role in social outcomes by shaping the caregiving environment and may provide intervention options.
Renske H. Houben +4 more
wiley +1 more source
Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Produk Pencuci Mulut (mouthwash)
The purpose of this study is to determine the partial effect of brand awareness, brand association, perceived quality and brand loyalty on purchase decision in Betadine mouthwash.
Dudi Permana
doaj +1 more source
Pediatric Idiopathic Multicentric Castleman Disease Is Often Severe But Responsive to Siltuximab
ABSTRACT Background Idiopathic multicentric Castleman disease (iMCD) is a potentially fatal immunologic disorder marked by widespread lymphadenopathy and inflammation. Siltuximab, an interleukin‐6 (IL‐6) inhibitor, is the only FDA‐approved treatment for adult patients with iMCD.
Bridget Austin +17 more
wiley +1 more source

