Results 31 to 40 of about 511,789 (354)
Marketing Communication dan Brand Awareness
Humaniora, 2012 The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand.
Dominikus Tulasi
doaj +3 more sources
, 2017 Una marca es mucho más que la unión de un logo y un nombre es la sinergia entre muchas características que la diferencia entre todas las opciones del mercado. En la actualidad, la gran oferta de productos y servicios ha cambiado el proceso de compra de las personas, gracias a esto y a la exigencia que tienen los consumidores respecto a la satisfacción ...
Gregory Jarpey, R. Scott McCoy
openaire +3 more sources
Acta Commercii, 2014 Purpose: The purpose of the study was to investigate the impact of packaging, price and brand awareness on brand loyalty. Rationale: The study sought to extend empirical evidence on the association between brand loyalty and product-related factors ...
Manilall Dhurup +2 more
doaj +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
doaj +1 more source
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz
Prologia, 2020 Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public ...
Kevin Kevin, Sinta Paramita
openaire +2 more sources
Sepa, 2017 This study examines brand image and brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze brand image, the attributes of bio-organic fertilizer product brand "Pomi" and ...
Agustina Shinta +3 more
doaj +1 more source
PLoS ONE, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Qing Yang +4 more
doaj +2 more sources
MIX: Jurnal Ilmiah Manajemen, 2018 Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta +2 more
doaj +1 more source
Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian
Jurnal Manajemen Teori dan Terapan, 2010 This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method.
Happy Sandra, Jony Oktavian Haryanto
doaj +1 more source