Results 31 to 40 of about 53,165 (305)
Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]
, 2009 This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis +6 more
core +1 more source
THE IMPACT OF BRAND IMAGE, BRAND TRUST AND BRAND AWARENESS ON AQUA LOYALTY BRAND
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi, 2021 Abstract Aqua is a Bottled Drinking Water (AMDK) brand that has always been a Top Brand for 5 consecutive years, 2016 - 2019. However, in 2020 it only experienced an increase of 0.5% compared to newcomer products, which rose around 1.1% -1.8%. The purpose of this study was to determine the effect of brand image, brand trust and brand awareness on
Ulan Terini, Silvia Hendrayanti
openaire +1 more source
STRATEGI YANG DIGUNAKAN INDO MARKETING SOLUTION UNTUK MENCIPTAKAN BRAND AWARENESS MAJALAH LAHAP
Jurnal Performa, 2016 Brand Awareness is one way of branding strategy that can create emotional connection. The aim of this qualitative research is to determine the appropriate strategies for Indo Marketing Solution to improve the brand awareness of Lahap magazine.
Ellora Oktavia
doaj +1 more source
Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]
Innovative MarketingInfluencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto +3 more
doaj +1 more source
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments [PDF]
, 2016 Two studies examine how a consumer’s awareness of marketing tactics influences the effectiveness of conclusion explicitness advertising (implicit, open-ended or explicit, closed-ended conclusions).
Martin, Brett A.S. +3 more
core +1 more source
IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY [PDF]
, 2023 Brand awareness is a marketing construct that may influence consumers to purchase a brand and to become more likely to continue buying a brand. This paper explores the relationship between brand awareness and consumer brand loyalty.
Pérez-Bustamante Yábar, Diana C. +1 more
core +1 more source
Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj +3 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Acute lymphoblastic leukemia (ALL) is the most common pediatric cancer, with an overall survival now surpassing 90% in developed countries. However, treatments are not without adverse effects. In this study, we apply the severe toxicity‐free survival (STFS) framework to determine the prevalence of 21 physician‐defined severe ...
Lane Collier +10 more
wiley +1 more source
Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Brand Loyalty Pelanggan [PDF]
, 2022 Abstrak Tujuan dari penelitian ini untuk mengetahui pengaruh brand image, brand awareness, dan brand trust terhadap brand loyalty pelanggan, studi kasus pada pengguna produk kecantikan Viva Cosmetics di Semarang.
Sutedjo, Bambang +1 more
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric radiation therapy presents unique challenges compared to adult treatments, including those of immobilization, potential need for sedation, and the critical importance of accurate, reproducible positioning. Additionally, heightened attention to imaging doses is necessary to minimize long‐term toxicity in survivors.
Parham Alaei +17 more
wiley +1 more source