Results 11 to 20 of about 53,165 (305)
Marketing Communication dan Brand Awareness [PDF]
Humaniora, 2012 The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand.
Dominikus Tulasi
doaj +7 more sources
The Centrality of Brand Awareness [PDF]
Petra International Journal of Business Studies, 2021 The brand concept, especially brand loyalty, has evolved significantly; however, this phenomenon is still considered far from complete. This study extends a long line of scholars’ efforts by investigating a moderating effect of brand awareness in triangle relationships between product innovation and brand trust and brand loyalty.
Adiwijaya, Michael +3 more
openaire +4 more sources
PENGARUH KEY OPINION LEADER TERHADAP CUSTOMER ENGAGEMENT DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA JOCKEY INDONESIA [PDF]
, 2022 Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online.
Sylvia Sylvia +5 more
core +2 more sources
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source
Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude
Qalamuna, 2022 This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context.
Carolin Marhareita +2 more
doaj +1 more source
International Journal For Multidisciplinary Research, 2023 Brand awareness is a fundamental concept in marketing and consumer behavior, representing the extent to which a brand is recognized and recalled by consumers. This abstract explores the theoretical foundations of brand awareness, shedding light on its definition, conceptualization, and importance in the field of marketing. The theoretical underpinnings
openaire +1 more source
PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Performa, 2021 Penelitian ini berjudul “Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian di Store Zara Pakuwon Mall Surabaya”.
Fransisca Jovita Amelfdi, Elia Ardyan
doaj +1 more source
IDN LIVE’S MARKETING PUBLIC RELATIONS STRATEGY FOR INCREASING BRAND AWARENESS [PDF]
, 2022 Live streaming content has gained more popularity lately. Through live streaming, viewers have the opportunity to interactin real-time with streamers, be they celebrities, infuencers, musicians, gamers, or other public fgures. Respondingto potential live
Ridaryanthi, Melly, Muslim, Buchori
core +1 more source
Plan de brand awareness en la empresa Max Security de la ciudad de Guaranda [PDF]
, 2023 La investigación nace debido a que el reconocimiento de las marcas tiene un fin estratégico en las empresas, pues, se lo considera como función que reduce el riesgo, ayuda a la orientación, preselección y comunicación con los compradores. El objetivo, es
Cocha Romero, Washington Gabriel
core +2 more sources
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D +5 more
core +1 more source