Results 41 to 50 of about 822,221 (394)

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

Journal of Business & Banking, 2023
The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru, Nuning Kristiani, Pian Pareallo   +2 more
doaj   +1 more source

Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [PDF]

‫مدیریت بازرگانی, 2022
Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a ...
Soheil Nejat, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Meysam Shirkhodaie   +3 more
doaj   +1 more source

FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY

, 2021
Luaran yang ingin dicapai pada kajian ini menghasilkan Literature Review dari faktor-faktor penting yang menimbulkan Brand Equity. Telah banyak kajian penelitian sebelumnya menemukan faktor-faktor yang mempengaruhi Brand Equity.
Kasman Pandiangan, Masiyono Masiyono, Yugi Dwi Atmogo   +2 more
semanticscholar   +1 more source

The Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance – Brand Loyalty

İzmir İktisat Dergisi, 2019
The purpose of this study is to determine whether brand performance has mediating effect on the relationship between confusion - brand loyalty and between uncertainty avoidance – brand loyalty or not. The proposed model was tested on 437 participants. As
Çiğdem Unurlu
doaj   +1 more source

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Journal of Vacation Marketing, 2022
Although social media-based brand equity has become a vital area of interest for brand managers, insights into its destination-based dynamics and applications remain scarce, specifically in the destination brand context.
A. Z. Abbasi, R. Rather, Ding Hooi Ting, A. Shamim, Nisar Saima, Hussain Khalil, Ghani Khwaja Muddasar   +6 more
semanticscholar   +1 more source

Personal computer brand loyalty [PDF]

, 1996
A Markov model shows the degree of brand loyalty to Apple, Compaq, IBM, and Wyse personal computers by large corporate customers of Businessland, a large reseller of personal computers in the late 1980s and early 1990s. Because Businessland temporarily lost its franchise to carry Compaq for half a year in the middle of our sample, the model captures ...
Jackson, Tyrone W., Perloff, Jeffrey M., Jackson, Tyrone W., Perloff, Jeffrey M.   +3 more
openaire   +3 more sources

The role of brand loyalty and social media in e-commerce interfaces: survey results and implications for user interfaces [PDF]

, 2015
This paper explores the role of brand loyalty and social media in e-commerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and
A Bryman, A Dick, AM Degeratu, C Emmanouilides, D Rigas, F Davis, I Ajzen, I Ajzen, II Bruner, J Alba, JF Engel, JL Hale, K Lee, M Evans, M Fishbein, M Fishbein, M Solomon, Maja Kalauz, MB Beauchamp, P Hillenbrand, PH Bloch, PR Warshaw, RP Bagozzi, S Goldscher, SR Colwell, V Reimers, V Venkatesh, Y Lee, Z Gürhan-Canli   +28 more
core   +2 more sources

Exploring the relationship between sustainable business practices and increased brand loyalty

International Journal of Management & Entrepreneurship Research
This review paper examines the relationship between sustainable business practices and brand loyalty, focusing on their implications for modern businesses.
Edith Ebele Agu, Toluwalase Vanessa Iyelolu, Courage Idemudia, Tochukwu Ignatius Ijomah   +3 more
semanticscholar   +1 more source

The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand

The Spirit of Society Journal: International Journal of Society Development and Engagement
Understanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono, I Putu Artaya, Made Kamisutara, I Gede Arimbawa   +3 more
doaj   +1 more source

Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect

International Journal of Contemporary Hospitality Management, 2021
Purpose This study aims to propose a comprehensive causal model to examine the relationships between customer experience and four key factors in brand building, i.e., brand loyalty, brand trust, brand affect and brand involvement.
Jingjing Guan, Wanfei Wang, Zhigang Guo, J. Chan, Xiaoguang Qi   +4 more
semanticscholar   +1 more source