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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
doaj +2 more sources
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement. [PDF]
J Consum Behav, 2022 While insight into consumer brand engagement, experience, and identification is rapidly developing, little remains known regarding the association of these, and related, concepts, as therefore explored in this article.
Rather RA +5 more
europepmc +2 more sources
Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality. [PDF]
Front Psychol, 2021 Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a mediator between ...
Zhao J +4 more
europepmc +2 more sources
Brand loyalty in the face of stockouts. [PDF]
J Acad Mark Sci, 2023 Abstract An important managerial challenge is understanding consumers’ reactions to stockouts of a desired product―will they stay brand loyal or switch to competing brands? We posit that consumers are more likely to prefer substitutes from the same brand when a stockout is unexpected (vs. expected).
Khan U, DePaoli A.
europepmc +3 more sources
DETERMINANTS OF BRAND LOYALTY AND THE LINK BETWEEN BRAND LOYALTY AND PRICE TOLERANCE
Bogazici Journal, 2007 The aim of this study is to investigate the integrated relationships between brand satisfaction, brand trust and brand affect through the brand loyalty development process and price tolerance as an outcome of the brand loyalty process. Data are collected based on a survey of 1085 students from various universities in Istanbul, Turkey.
Ebru Tümer Kabadayı, İnci Aygün
openalex +3 more sources
Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty? [PDF]
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
doaj +2 more sources
Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand. [PDF]
Front Psychol, 2020 This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Zhang S +5 more
europepmc +2 more sources
International Journal of Business and Management, 2010 With the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customersbecomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really themost valuable asset of a successful company.
Junjun Mao
openalex +4 more sources
DeReMa (Development Research of Management): Jurnal Manajemen, 2021 The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty.
Stefany Stefany +2 more
doaj +1 more source