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From Place to Platform: Extended Global Cities Theory for Transnational Cultural Diffusion

open access: yesBritish Journal of Management, EarlyView.
Abstract This study investigates how global city characteristics shape the acceptance of non‐mainstream cultural goods—focusing on K‐pop—as they diffuse across digital platforms. While prior research emphasizes fandom, soft power or media strategies, this research highlights the role of urban infrastructure in cultural globalization.
Jeoung Yul Lee   +2 more
wiley   +1 more source

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