Results 61 to 70 of about 106,311 (78)

Çocuk ve ergenlerde hipertansiyon: etiyoloji ve tanı

, 2021
BAŞ, FIRDEVS
core  

Çocuk ve ergenlerde kalsiyum metabolizması bozuklukları

, 2021
BAŞ, FIRDEVS
core  

The surreptitious advertising within the Influencer Marketing phenomenon

openL’Influencer Marketing è diventato una strategia di comunicazione e promozione cruciale per le aziende nel panorama digitale contemporaneo. Questo elaborato analizza il fenomeno della pubblicità occulta all’interno di questa nuova strategia di ...
JIN, SOFIA
core  

BİR ÇOCUK VAKADA ENFEKTE DEV LENFANGİOM

, 2021
BÜLBÜL ACAR, SERRA
core  

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological Forecasting and Social Change, 2022
Hisashi Masuda, Jungwoo Lee
exaly  

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Journal of Business Research, 2021
Marta Flavian, Daniel Belanche, Sérgio Ibanez-Sanchez   +2 more
exaly  

Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories

Journal of Interactive Advertising, 2022
Chen Lou, Ilyoung Ju
exaly  

Influencer marketing effectiveness: the mechanisms that matter

European Journal of Marketing, 2022
Dean Wilkie, Rebecca Dolan, Paul Harrigan   +2 more
exaly  

Making and breaking relationships on social media: the impacts of brand and influencer betrayals

Technological Forecasting and Social Change, 2021
Hanna Reinikainen, Jari Tapani Salo, Teck Ming Tan   +2 more
exaly  

Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase

Electronic Commerce Research and Applications, 2023
Sushant Kumar, Jung-Kuei Hsieh, Guan-Zhen Huang   +2 more
exaly