Results 71 to 75 of about 171 (75)

More than meets the eye: The functional components underlying influencer marketing

Business Horizons, 2020
Colin Campbell, Justine Rapp Farrell
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Does your company have the right influencer? Influencer type and tourism brand personality

Tourism Management
Jin Zhang
exaly  

Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness

Journal of Promotion Management
Yang Feng, Quan Xie
exaly  

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Journal of Marketing
exaly