Results 71 to 78 of about 106,311 (78)

The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention

Journal of Theoretical and Applied Electronic Commerce Research, 2023
Yunpeng Yang
exaly  

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Eunice Kim, Susanna S Lee, Eunice Kim
exaly  

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

Journal of Product and Brand Management, 2020
exaly  

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Journal of Marketing
Andreas Benedikt Eisingerich, Omar Merlo   +1 more
exaly  

Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness

Journal of Promotion Management
Quan Xie, Yang Feng
exaly  

Does your company have the right influencer? Influencer type and tourism brand personality

Tourism Management
Wang Kui, Jin Zhang
exaly  

Virtual influencer marketing: the good, the bad and the unreal

European Journal of Marketing
Susanne Pedersen
exaly