INTEGRATED APPROACH TO MEASUREMENT OF CONTENT EFFICIENCY IN NEW MEDIA: SETTING OF THE PROBLEM
RUDN Journal of Studies in Literature and Journalism, 2017 The authors propose to consider the effectiveness of journalistic texts published in new media, using an integrative approach that will combine the techniques of journalism and Internet marketing.
I I Volkova, D A Guzhviy
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DEVELOPMENT OF INTERNET MARKETING IN THE EAEU COUNTRIES
RUDN Journal of Economics, 2018 At the current stage of development and with the increase in the number of Internet users, the effectiveness of Internet marketing is growing every year. Communications from the business sphere are increasingly using the Internet.
Z B Akhmetova +2 more
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Use marketing strategy in the intrnet space [PDF]
, 2001 This article deals with the theory and practice of modern methods of promotion products by industrial.
Daumann, J. +4 more
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THE COMMUNICATION STRATEGIES OF FOOTBALL CLUBS IN SOCIAL MEDIA PLATFORMS: THE CASE OF BRASIL
RUDN Journal of Studies in Literature and Journalism, 2018 The article presents the results of an empirical study, which was held shortly before of the 2018 FIFA World Cup. The goal was to identify the features of the presentation of the Brazilian teams in social networks.
Natalya Evgenevna Rastorgueva +2 more
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Facebook as an effective marketing tool of business development [PDF]
, 2018 . Зважаючи на те, наскільки високі темпи розвитку засобів комунікації та комп'ютерної техніки, автоматизованих систем управління, електронного обміну інформацією, у тому числі міжнародної глобальної інформації в Інтернеті, з’являються принципово нові ...
Shpylyk, Svitlana +3 more
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RACE ALGORITHM: ONLINE-MARKETING MODEL PLATFORM
Вестник Северо-Кавказского федерального университета, 2022 The article is aimed at revealing the features of the RACE-model as a model platform for optimizing the online marketing effectiveness. Achieving this goal requires solving two tasks.
Inessa Penkova, Irina Glazkova
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Promotion of innovative products in Siberia through information technologies [PDF]
, 2004 The article raised the question of the promotion of innovative products and services on the territory of Siberia. The topic today is very urgent, because most of these products come to Russia with the Western countries. In view of the prevailing negative
Antony +36 more
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The "Internet marketing" category in the institutional discourse: content analysis of web pages [PDF]
, 2017 Статья посвящена количественному анализу элементов контекстов употребления концепта «Интернет-маркетинг» в сети Интернет. Автором проведена содержательная интерпретация фрагментов контекстов употребления концепта, определена их частотность, с целью ...
Пухир, Е. А. +1 more
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Peculiarities of the Marketing of IT-Companies / Особенности маркетинговой деятельности IT-компаний
Beneficium, 2019 The article is devoted to the consideration of the features of marketing organization in IT companies. The specifics of the marketing activities of such companies are largely determined by the specifics of the industry sector of the client and the chosen
Elizaveta S. Sokolova / Елизавета С. Соколова
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Means of Linguistic Manipulation in Advertising Slogans [PDF]
, 2017 В статье рассматриваются основные средства речевого воздействия в рекламных слоганах, даются определения данным понятиям, приводятся различные ...
Божко, Е. М. +1 more
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