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Theoretical approaches to the definition of Internet marketing: Ukrainian dimension [PDF]
Innovative Marketing, 2020 Despite the rapid growth rate, the scientific base and theoretical development of Internet marketing in Ukraine requires scientific justification and additional research.
Olena Vynogradova +4 more
doaj +3 more sources
INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS
Herald of Khmelnytskyi National University. Economic sciences, 2020 Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic ...
S. KOVALCHUK, Y. GALYUK, M. SYBACHEV
openaire +2 more sources
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENTA unique platform that connects people worldwide and at the same time brings truckloads of information on almost anything you can imagine. People make sites to find their lost love and end up connecting millions (heard of Orkut?), brand owners can listen to thousands of customers from around the globe without moving from their chair (seen Twitter ...
Diane Kalendra, Sumesh Nair, Tareq Rasul
semanticscholar +3 more sources
Internet Marketing as a Business Necessity [PDF]
Interdisciplinary Description of Complex Systems, 2018 The pace at which marketing discipline evolves each year is challenging for both individual marketing experts and companies as systems, which are permanently competing for global consumers.
Aleksandar Grubor, Olja Jakša
doaj +2 more sources
Internet marketing capabilities and international market growth
International Business Review, 2016 The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with marketing capabilities drives international ...
Rumintha Wickramasekera +2 more
exaly +2 more sources
Internet marketing and export market growth in Chile
Journal of Business Research, 2016 Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets.
Shane Mathews, Constanza Bianchi
exaly +2 more sources
The analysis of research on internet marketing
Business: Theory and Practice, 2014 The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of etools and applicable concepts.
Vida Davidavičienė, Jolanta Sabaityte
doaj +3 more sources
Demand Side Feasible Region Aggregation Considering Flexibility Revenue
Zhongguo dianli, 2022 The flexibility of demand-side resources needs to be aggregated through a feasible region aggregation technique to participate in the spot market. This paper presents a feasible region aggregation method of demand-side resources considering flexibility ...
Hailang ZHOU +6 more
doaj +1 more source
Investigating the Impact of Social Media on Development of Marketing of Sports Products in Iran [PDF]
Cyberspace Studies, 2023 The primary objective of this research was to investigate the impact of new social media on the marketing of sports products in Iran. The research utilized a qualitative and applied methodology, focusing on experts in sports marketing and sports ...
Mohammad Saeid Kiani +2 more
doaj +1 more source
International Journal of Professional Business Review, 2023 Purpose: The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries.
O. Berestetska +5 more
semanticscholar +1 more source