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Marketing on the Internet

Journal of Consumer Marketing, 1996
Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.
Pallab Paul
exaly   +2 more sources

INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS

Herald of Khmelnytskyi National University. Economic sciences, 2020
Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic ...
S. KOVALCHUK, Y. GALYUK, M. SYBACHEV
openaire   +1 more source

Internet Marketing 101

Facial Plastic Surgery Clinics of North America, 2010
In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and lead generation on the Internet. This article analyzes common errors made by surgeons during the development and implementation of Web site ...
openaire   +2 more sources

Internet Marketing 401

Facial Plastic Surgery Clinics of North America, 2010
For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep their online marketing fresh, relevant, and effective. This article creates a framework for evaluating advanced online marketing
openaire   +2 more sources

Internet marketing practices

Information Management & Computer Security, 1996
This project explores some of the ways that companies are ‐ or will be ‐ using the Internet to improve the marketing of their commercial businesses. It focuses upon practical lessons that marketing professionals can use to match and customize the resources of their form to the needs of their customers.
openaire   +1 more source

Internet Marketing & SMEs

International Journal of E-Adoption, 2009
Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers,
openaire   +1 more source

Internet Marketing

2008
Abstract This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B to C markets) and advertising messages.
  +4 more sources

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