Results 11 to 20 of about 5,823,455 (327)
Geoportals: An Internet Marketing Perspective [PDF]
Data Science Journal, 2009 A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing ...
Pepijn A. J. van Oort +3 more
openaire +6 more sources
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site [PDF]
Journal of Marketing, 2009 The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members,
Michael Trusov +2 more
exaly +3 more sources
Electronic Markets on Internet marketing [PDF]
Electronic Markets, 2013 Dear readers of Electronic Markets, It has been 5 years since ElectronicMarkets published the first special issue on Internet marketing. In the preface to this section, the guest editor Christopher P. Holland noted that “The changing pattern of communication between and among customers and suppliers will [...] affect all of the marketing stages of ...
Rainer Alt, Hubert Österle
openaire +1 more source
Internet Marketing and Structural Changes e-Commerce in Ukraine
Economic Herald of the Donbas, 2022 . The article reveals the essence of Internet marketing as a universal scientific and methodological tool and a complex system of information technologies, which are extremely necessary for the functioning of modern business entities in markets with ...
S. Kolodynskyi +3 more
semanticscholar +1 more source
The renewed helicopter fleet is the key factor in the social and economic development of the regions
Путеводитель предпринимателя, 2023 Helicopters are the main transport in the North, Siberia, and Far East regions. The social and economic development of the regions is mostly defined by the condition and development of the helicopters’ fleet.
Yu. V. Krivolutsky, E. Yu. Krivolutsky
doaj +1 more source
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +6 more sources
Study on the marketing of rural tourism destination based on the internet perspective [PDF]
MATEC Web of Conferences, 2022 With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination.
Cheng Congxi +6 more
doaj +1 more source
THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT
Acta Scientiarum Polonorum. Oeconomia, 2020 This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of ...
Olena Vynogradova, Nina Drokina
doaj +1 more source
Systematic Analysis of the Organization of Marketing Activities in a Competitive Environment
Современная конкуренция, 2022 The Industrial Internet of Things is irreversibly transforming the economy. New strategic opportunities derived from the high-speed streams of Big Data of the Industrial Internet of Things are changing the boundaries of industries, creating opportunities
Emil A. Gumerov, Evgeniya E. Jukova
doaj +1 more source