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Future Internet, 2021 The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years.
Hamed Nozari +2 more
semanticscholar +1 more source
Penerapan Internet Marketing Dalam Meningkatkan Pendapatan Pada UMKM
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat), 2019 Usaha Mikro Kecil dan Menengah mempunyai peranan yang cukup besar bagi kesejahteraan masyarakat. Sector ini mampu menyerap tenaga kerja cukup besar dan memberi peluang bagi UMKM untuk berkembang dan bersaing dengan perusahaan yang lebih cenderung ...
Dedy Harto +3 more
semanticscholar +1 more source
FUTURE OF OFFLINE MARKETING AHEAD OF THE RAPID DEVELOPMENT OF ONLINE MARKETING [PDF]
Baltic Journal of Economic Studies, 2018 Quick internet coverage all over the world created new possibilities of its usage as a new mass media which are more flexible, dynamic and, what is more important, almost uncontrollable.
Olena Bobalo
doaj +1 more source
The Impact of Internet Marketing in E-Commerce: A Case Study
International journal of case studies in business, IT, and educationPurpose: Understanding the impact of Internet marketing on e-commerce is the primary objective of this article. “any type of business exchange in which the gatherings connect electronically rather than by physical contact” has been defined as e-commerce.
A. K., A. Devi
semanticscholar +1 more source
Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
core +1 more source
The Impact of Managers’ Attitude Towards Internet Marketing on Internet Marketing Adoption in Organizations (Case Study: Book-Publishing and Distribution Companies in Iran) [PDF]
مدیریت مهندسی و رایانش نرم, 2020 In today’s turbulent and competitive market, organizations tend to use Internet marketing for achieving and maintaining optimal performance in order to gain competitive advantage.
Hamidreza Rezvani, Narges Aghakhani
doaj +1 more source
Jurnal Manajemen & Agribisnis, 2023 The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based ...
Wahid Nur Fajri +2 more
doaj +1 more source
Marketing in the internet age: What can we learn from the past? [PDF]
, 2003 This article examines whether business really is undergoing a revolution or just the latest in a series of incremental changes with the universal and seemingly exponential spread of Internet technology.
Cohen, G +5 more
core +1 more source
DEVELOPMENT OF INTERNET MARKETING IN THE EAEU COUNTRIES
RUDN Journal of Economics, 2018 At the current stage of development and with the increase in the number of Internet users, the effectiveness of Internet marketing is growing every year. Communications from the business sphere are increasingly using the Internet.
Z B Akhmetova +2 more
doaj +1 more source
An exploration study to detect important factors influencing internet marketing: A case study of food industry [PDF]
Management Science Letters, 2013 Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet.
Shadan Vahabzadeh +3 more
doaj +1 more source