Results 41 to 50 of about 1,076,539 (201)
Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels [PDF]
, 2016 With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Kheiri, Jamal +2 more
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Pengaruh Internet Marketing terhadap Brand dan Kinerja pada Universitas Swasta di Jakarta Barat
ComTech, 2012 Several purposes of this research writing are to comprehend marketing activity at a private university in West Jakarta, the relationship between internet marketing with the brand, the relationship between internet marketing and performance of private ...
Sartika Kurniali
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The internet as a relationship marketing tool - some evidence from Irish companies [PDF]
, 1999 This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
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Do we need a new framework for managing Internet marketing activities?
Tržište, 2011 Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice.
Vatroslav Škare
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Internet promotion tools and techniques: analytical review [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is an analysis and systematization of modern communication Internet marketing tools, development of recommendations for their management to promote products in a virtual environment and maintaining the ...
S.M. Illiashenko, T.Ye. Ivanova
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Novas tendências em marketing por causa do auge da Internet [PDF]
, 2017 The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a
Bellido-Pérez, Elena +2 more
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Economic Review, 2019 The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its integration with traditional marketing activities.
Ahmet Sinanagić +2 more
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Journal of Intelligent Systems, 2022 Internet marketing requires a personalized marketing strategy. In this study, the application of data mining in personalized Internet marketing was studied. Based on the mining algorithm, a personalized marketing method was designed.
Pan Qianqian, Yang Gang
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International scientific journal "Internauka". Series: "Economic Sciences", 2017 The article examinesthe content and tools of Internet marketing. In studying the theoretical foundations of Internet marketing, the semantics of the concept of «Internet marketing» was considered, its purpose was determined, the main advantages of Internet marketing in comparison with the classical concept of marketing and described the tools of ...
Iryna Lorvi, Sergii Voitovych
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Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
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