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Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines

open access: yesManagement şi Marketing, 2020
Transforming marketing into an online format is an inevitable process of developing an information economy. The study of information flows allows using a comprehensive approach to the problems of online marketing.
Kovalenko Artoym, Kuzmenko Yuliya
doaj   +1 more source

O composto de marketing sob a ótica da internet.

open access: yesRevista Administração em Diálogo, 2008
O presente trabalho, por meio da interdisciplinaridade entre Internet e Marketing, foi desenvolvido com o objetivo de fornecer uma análise de algumas das implicações da utilização do ferramental Internet no contexto do composto de marketing.
Luciano Augusto Toledo   +2 more
doaj   +1 more source

Electronic Markets on Internet marketing [PDF]

open access: yesElectronic Markets, 2013
Dear readers of Electronic Markets, It has been 5 years since ElectronicMarkets published the first special issue on Internet marketing. In the preface to this section, the guest editor Christopher P. Holland noted that “The changing pattern of communication between and among customers and suppliers will [...] affect all of the marketing stages of ...
Rainer Alt, Hubert Österle
openaire   +1 more source

Internet Marketing as a Business Necessity [PDF]

open access: yesInterdisciplinary Description of Complex Systems, 2018
The pace at which marketing discipline evolves each year is challenging for both individual marketing experts and companies as systems, which are permanently competing for global consumers.
Aleksandar Grubor, Olja Jakša
doaj   +1 more source

The Impact of Managers’ Attitude Towards Internet Marketing on Internet Marketing Adoption in Organizations (Case Study: Book-Publishing and Distribution Companies in Iran) [PDF]

open access: yesمدیریت مهندسی و رایانش نرم, 2020
In today’s turbulent and competitive market, organizations tend to use Internet marketing for achieving and maintaining optimal performance in order to gain competitive advantage.
Hamidreza Rezvani, Narges Aghakhani
doaj   +1 more source

Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil

open access: yesJournal the Winners, 2005
Marketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs.
A. Cahyadi
doaj   +1 more source

FUTURE OF OFFLINE MARKETING AHEAD OF THE RAPID DEVELOPMENT OF ONLINE MARKETING [PDF]

open access: yesBaltic Journal of Economic Studies, 2018
Quick internet coverage all over the world created new possibilities of its usage as a new mass media which are more flexible, dynamic and, what is more important, almost uncontrollable.
Olena Bobalo
doaj   +1 more source

Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas)

open access: yesJurnal Manajemen & Agribisnis, 2023
The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based ...
Wahid Nur Fajri   +2 more
doaj   +1 more source

Internet marketing in the field of higher education [PDF]

open access: yesSHS Web of Conferences, 2021
Competition in the education sector is growing every year. Students have the opportunity to embark in both domestic and foreign universities. In prior years, universities did not put a large budget in the promotion, as the demand exceeded the supply ...
Beuzova Angelina   +5 more
doaj   +1 more source

An exploration study to detect important factors influencing internet marketing: A case study of food industry [PDF]

open access: yesManagement Science Letters, 2013
Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet.
Shadan Vahabzadeh   +3 more
doaj   +1 more source

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